Google Analytics: plugin or host-provided?
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I’d like to track visitors to my website, and Google Analytics appears to be the standard.
I understand that I can install a Google Analytics plugin for WordPress.
I also see that my hosting provider (HostGator) offers “Google Analytics Integration.”
They document:
Your cPanel offers seamless integration with Google Analytics by adding this javascript code to your pages for you. Your site’s files will not be modified in any way; instead, each time that a page request is made, the javascript code will be dynamically added to the page before it is sent to your visitor.
What are the tradeoffs between using the WP plugin and the HostGator-provided version? Their version would be simpler to set up, but I wonder whether it might be less portable if I ever decide to move to another hosting provider. No idea whether portability is even a meaningful concern. Might speed or reliability differ between the two approaches?
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