Google Analytics Bounce rate and Sessions errors

  • haldaneking

    (@haldaneking)


    3 years ago

    Recently we’ve come across some bizarre reporting issues in Google Analytics. We think they are reporting issues because revenue and user traffic haven’t been impacted. On 2/24 the bounce rate went from about 1% to about 89%, and has stayed there, and we can’t figure out why. Then a week later on 3/2 the number of sessions cratered from about 4,000 to 5,000 to 400 to 500. What’s really odd is that the number of users (usually about 95% compared to number of sessions) didn’t change, so now there are 10x more users than sessions, which is obviously wrong.

    Our data team can’t find any other issues anywhere apart from these weird things in Google Analytics. Anyone have any ideas or can point me at a page somewhere where somebody is talking about this issue?

    The page I need help with: [log in to see the link]

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  • oraabajwa

    (@oraabajwa)

    3 years ago

    It’s possible that there could be some technical issues causing the reporting discrepancies in Google Analytics. Here are some potential causes and solutions to investigate:

    1. Tracking code errors: Check that the Google Analytics tracking code is properly installed on all pages of the website. Make sure that the code is not modified or removed accidentally.
    2. Filters and segments: Check that there are no filters or segments applied to the reports that are causing the discrepancies. Try removing all filters and segments to see if it resolves the issue.
    3. Sampling: Check if the reports are being sampled due to high traffic volume. If sampling is enabled, try disabling it to see if the data is more accurate.
    4. Data freshness: Check if the reports are being updated in real-time or if there is a delay in data processing. If there is a delay, it could be causing the discrepancies.
    5. Third-party tools: Check if any third-party tools or plugins are interfering with the tracking data. Try disabling them temporarily to see if it resolves the issue.

    If none of the above solutions work, it may be helpful to reach out to Google Analytics support for further assistance. They can help investigate the issue and provide specific guidance on how to resolve it.

Viewing 1 replies (of 1 total)

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