Exclude product variations

Hi there,

Thank you for reaching out and for testing the plugin I understand your concern 🙂

At the moment, all product variations are synced to Google Merchant Center, and there isn’t an option available in the plugin to sync only a specific variation (such as the default variation) while excluding the others.

I’ve checked, and this has already been requested as a feature by other users. I’d recommend adding your vote and following the feature request here so our development team can track the demand and consider it for future improvements:

👉 https://github.com/woocommerce/google-listings-and-ads/issues

Adding your use case there helps the developers better understand how merchants want to use this functionality.

Please let us know if you have any other questions we’re happy to help!

Hi there!

I can understand your concern,

Currently, there isn’t a supported workaround in the plugin to sync only the default variation while permanently excluding the other variations. When the plugin runs a new sync, it reads the product data from WooCommerce and will re‑sync any eligible variations, so changes made directly in Google Merchant Center (such as un‑ticking “Show on Google” or “Show on ads”) may be overwritten on subsequent syncs.​

In practice, this means that manually hiding variations in Merchant Center is not a reliable long‑term solution, as the plugin is designed to keep Merchant Center in sync with your store catalog.

You can achieve this by using a customization. I can recommend WooExperts and Codeable.io as options for getting professional help. Alternatively, you can also ask your development questions in the  WooCommerce Community Slack as custom code falls outside our usual scope of support