Translate "search"

// Modify Search Form
function profitmag_search_form( $form ) {
	$form = '<form role="search" method="get" id="searchform" class="searchform" action="' . home_url( '/' ) . '" >
	<div><label class="screen-reader-text" for="s"></label>
	<input type="text" value="' . get_search_query() . '" name="s" id="s" placeholder="BUSCAR" />
	<input type="submit" id="searchsubmit" value="'. esc_attr__( 'Search' ) .'" />
	</div>
	</form>';

	return $form;
}

Cambié en profitmag-functions.php esa parte, puse “BUSCAR” en lugar de “SEARCH”