You cannot use template tags in the content area of your Pages (or posts, fo that matter).
You should create a Page template and put the tag (or any code) there, and create a new Page by using that template.
Alternatively, you can look for a plugin that lets you run PHP code in posts/Pages.
thanks for your response, however I’m not sure how to make a page template… any suggestions?
additionally, do you know of a plugin that can do this?
I use a plugin called runPHP which works very well. You can find it here.