Passing variables into query

I see a number of shortcodes which can be included in queries. User Id, page Id, that sort of thing. Our queries need to change depending upon what product a user is currently looking at. In other words, we need to pass a product id into our queries.

Is this possible? If so, could you point out where? I can’t seem to figure it out.

https://wordpress.org/plugins/wp-business-intelligence-lite/