How to enable just Conversion API (disable pixel) | WordPress.org

Resolved oventuri
(@oventuri)

4 years, 1 month ago

Hello, for some reasons I would need to disable the Facebook pixel (client side events) and enable just the Conversion API (server side events).
I already have a pixel injected on my site through Google Tag Manager and I need to maintain the control on pixel’s injection.

With the plugin activated, I can register two pixels on my site.

With this statement “add_filter( ‘facebook_for_woocommerce_integration_pixel_enabled’, ‘__return_false’ );” it seems that the events have been disabled at all: I have no more the second pixel (just the one injected through GTM is live), but I cannot receive server events no more.

Is there a way to achieve my goal?
Can you help me?
Thanks

Viewing 1 replies (of 1 total)

B C. a11n
(@battouly)

4 years, 1 month ago

Hey @oventuri,

I understand you are trying to stop using the Facebook pixel and only run conversion API. However, there’s nothing to set up for the conversion API and the pixel for Facebook for WooCommerce. It works out of the box once the extension is installed and active.

The pixel is also required for the plugin to work correctly.

The same data that flows through Conversions API and the Facebook Pixel is deduplicated based on a unique event ID, so there’s no concern about the same events being double-counted. You can read more about this in our blog post here: https://woocommerce.com/posts/adapt-for-the-future-with-facebook-conversions-api/
This is also covered in the Facebook documentation here: https://developers.facebook.com/docs/marketing-api/conversions-api/deduplicate-pixel-and-server-events

There may be an advanced coding solution to help you achieve your described use case.

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Last reply from: B C. a11n
Last activity: 4 years, 1 month ago
Status: resolved