WPSSO Schema JSON-LD Markup – Structured Data, Rich Snippet, Google Rich Cards, Pinterest Rich Pins


Provides accurate and comprehensive Schema JSON-LD markup:

Including image SEO, video SEO, local business, organization, publisher, person, author and co-authors, extensive eCommerce product markup, product variations, product ratings, aggregate ratings, reviews, recipe information, event details, collection pages, profile pages, search pages, item lists for Google’s mobile carousel, customized property values, and much, much more (see the complete list of features below for Free / Pro version details).

Select a better Schema type than “BlogPosting” for AMP enabled pages.

Select a default Schema type for posts, pages, custom post types, terms (category, tags, etc.), user pages, search result pages, etc.

Most complete product markup for WooCommerce, including all product variations (Pro version):

WooCommerce product markup includes all product images, product variations, product attributes (weight, size, color, material, etc), product reviews, product ratings, and much more. Additional e-Commerce plugins are also supported, including Easy Digital Downloads, MarketPress, and WP eCommerce.

A reliable WordPress plugin for today and tomorrow:

WPSSO Schema JSON-LD Markup is extremely fast and 100% compatible with the new Gutenberg block editor in the upcoming release of WordPress 5.

Users Love the WPSSO JSON Add-on

★★★★★ — “This plugin is heaven sent. I know little about SSO and this has taken care of everything. The support makes this an even better plugin to have. Keep up the great work!” – kevanchetty

★★★★★ — “Crazy good! This plugin is one of my favorites! JS aggressively develops and improves this suite of plugins, continuously improving and adding features – with great customer support to boot! Highly recommended to improve your SEO for all kinds of JSON schemas!” – mikegoubeaux

★★★★★ — “Tried three other plugins before this one – for our Woocommerce site, this was by far the best one. Thanks!” – EntoMarket

WPSSO JSON Free / Standard Features

  • Extends the features of the WPSSO Core Free or Pro plugin.

  • Provides Schema / Structured Data / SEO JSON-LD markup for the following Schema types (all other Schema types are available in the Pro version):

  • Provides complete image SEO markup with information from the WordPress Media Library.

  • Built-in support for Automattic’s Accelerated Mobile Pages (AMP) plugin.

  • Includes contributor markup for Co-Authors Plus authors and guest authors (WPSSO Core Pro plugin required).

  • Adds a Schema Markup settings page to the SSO menu with additional options:

    • WebSite Alternate Name
    • Organization Logo URL
    • Organization Banner URL
    • Maximum Images to Include
    • Schema Image Dimensions
    • Maximum Description Length
    • Author / Person Name Format
    • Item Type for Blog Front Page
    • Item Type for Static Front Page
    • Item Type for User / Author Page
    • Item Type for Search Results Page
    • Item Type for Other Archive Page
    • Item Type by Post Type for Posts, Pages, Media, (Post Type) Archive Page, and custom post types
    • Item Type by Term Taxonomy for Categories, Tags, and custom term taxonomies
  • Download the Free version from GitHub or WordPress.org.

WPSSO JSON Pro / Additional Features

Schema JSON-LD Markup Examples

WPSSO Core Plugin Prerequisite

WPSSO Schema JSON-LD Markup (aka WPSSO JSON) is an add-on for the WPSSO Core Plugin (Free or Pro version). The WPSSO JSON Pro add-on uses WPSSO Core Pro features and requires an active and licensed WPSSO Core Pro plugin.


  • WPSSO JSON settings page with options for site name, alternate name, logo, banner, image size, and Schema types for posts, pages, custom post types, etc.
  • WPSSO JSON options in the Document SSO metabox for the Schema type https://schema.org/Article (Pro version).
  • WPSSO JSON options in the Document SSO metabox for the Schema type https://schema.org/Recipe (Pro version).
  • WPSSO JSON options in the Document SSO metabox for the Schema type https://schema.org/Review (Pro version).
  • WPSSO JSON example for the Schema type https://schema.org/Recipe on Pinterest (Pro version).
  • WPSSO JSON example for the Schema type https://schema.org/TechArticle in Google's Structured Data Testing Tool (Pro version).


Simplifies schema

Works well, simplifies the complexities of schema markup for WordPress users, has informative messages. I went for the paid version up front, so can’t really review “free” – Bit pricey, but at least it’s one time, not recurring.


Difficult to use. Have to install a core plugin that interferes with our primary SEO plugin and I can’t find a way to disable those functions. 0 stars.

Just good I think

Still not working ok for my site. Plugin does not fecth the description from the (custom) EDD post. This was working before I installed the plugin.

But overalll good programming etc.

Read all 29 reviews

Contributors & Developers

“WPSSO Schema JSON-LD Markup – Structured Data, Rich Snippet, Google Rich Cards, Pinterest Rich Pins” is open source software. The following people have contributed to this plugin.


“WPSSO Schema JSON-LD Markup – Structured Data, Rich Snippet, Google Rich Cards, Pinterest Rich Pins” has been translated into 5 locales. Thank you to the translators for their contributions.

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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


Version Numbering

Version components: {major}.{minor}.{bugfix}[-{stage}.{level}]

  • {major} = Major structural code changes / re-writes or incompatible API changes.
  • {minor} = New functionality was added or improved in a backwards-compatible manner.
  • {bugfix} = Backwards-compatible bug fixes or small improvements.
  • {stage}.{level} = Pre-production release: dev < a (alpha) < b (beta) < rc (release candidate).

Free / Standard Version Repositories

Development Updates for Pro Version

Development, alpha, beta, and release candidate updates are available to Pro version customers.

Under the SSO > Update Manager settings page, select the “Development and Up” version filter for WPSSO Core and all its extensions (to satisfy any version dependencies). Save the plugin settings, and click the “Check for Updates” button to fetch the latest / current WPSSO version information. When new Development versions are available, they will automatically appear under your WordPress Dashboard > Updates page. You can always re-select the “Stable / Production” version filter at any time to re-install the last stable / production version of a plugin.

Changelog / Release Notes

Version 1.32.0-dev.1 (2018/09/24)

  • New Features
    • None.
  • Improvements
    • Added a new “Summary of Claims Reviewed” option in the Document SSO metabox for the Schema ClaimReview type.
  • Bugfixes
    • None.
  • Developer Notes
    • None.

Version 1.31.1 (2018/09/23)

  • New Features
    • None.
  • Improvements
    • Removes duplicate JSON-LD scripts from the post content that have been added to the Schema CreativeWork markup under the “hasPart” or “mentions” property.
  • Bugfixes
    • None.
  • Developer Notes
    • None.

Version 1.31.0 (2018/09/16)

  • New Features
    • None.
  • Improvements
    • Includes the Schema JSON-LD created by the Yoast SEO How-To and FAQ editor blocks into the main webpage Schema markup.
    • Added support for Schema scripts / blocks in Schema CreativeWork webpage content (Article, BlogPosting, etc.) added as a “hasPart” or “mentions” property (Pro version).
    • Removed the Schema Review “Subject Type” and “Subject Image URL” options since these are available to Google from the “Subject Webpage URL”.
  • Bugfixes
    • None.
  • Developer Notes
    • None.