WP SEO Structured Data Schema

Description

Structured data and schema are becoming more and more important for search engine optimization.

The bad news is that this is pretty complicated stuff and even the most seasoned SEO specialists struggle with the proper implementation of structured data and schema on a website.

The good news is that we have created the WordPress SEO Structured Data Schema plugin which enables web designers and business owners a super-easy way to add schema for:

  • Organizations
  • Local Businesses
  • News Articles
  • Blog Postings
  • Events
  • Products
  • Videos
  • Services
  • Reviews
  • Aggregate Ratings
  • Restaurants

Pro Features

  • Includes Auto-fill function <—Popular
  • Supports Custom Post Types beyond default page and posts
  • Supports WordPress Multisite
  • Supports more schema types:(Books,Courses,Job Postings,Movies,Music,Recipe,TV Episode)

Get Pro Version

We created this plugin for our own websites and for our clients websites after trying dozens of free and premium schema and rich snippet plugins for WordPress. There are some great ones out there for specific kinds of content. There are also some plugins that try to automate schema markup without the ability to customize on a page-by-page level.

We could not find an easy-to-use, comprehensive JSON-LD plugin that provided features that most business websites need, that also included a high level of manual tweaking.

So we made our own and we get great results with it. And we strive to make these (the free and pro versions) the best WordPress schema plugins you can find, especially for bloggers, local businesses and ecommerce sites.

What is Structured Data & Schema?

Structured data adds context to your website content by way of using standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”. In other words, if you are searching for a WordPress rich snippet plugin, this may be the one you are looking for….

What is a Rich Snippet?

Rich snippets are the extra information that you often see right in the search results, such as:

  • Star ratings
  • Events and event times
  • Embedded site search box
  • Videos
  • Breadcrumbs

In other words, rich snippets are the visible result of structured data that appears in the SERPs.

Does Structured Data Help With SEO?

Absolutely! There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates are a major search engine optimization ranking factor. This, structured data has a very high correlation (ie indirect relationship) with search engine rankings.

Proper structured data and schema markup on a website are also thought to increase a web page’s chances of triggering a “position zero” knowledge box or answer box at the verp top of the SERPs, and may even help improve your rankings in voice search.

Is there a direct effect on SEO? Maybe. Recent communication from Google indicates that structured data may become a direct ranking factor in the near future.

Is This a “One and Done: Plugin Installation?

No! The big difference with our WordPress schema plugin and some of the other ones out there is that our allows for a high degree of manual customization. There are some sitewide schema settings you can apply, but in general, you set schema up page-by-page, just as you do with many SEO plugins.

Just like all things on the Internet, it’s garbage in, garbage out. Just installing this plugin will not do anything for your website unless you use it correctly, and properly and accurately configure the data.

In other words, you should never add schema markup code the backside of your web page, if the data does not exist on the front.

Please don’t use our plugin to spam Google or any other search engine.

Why JSON-LD?

In summary, there are three structured data formats:

  • MicroData (HTML based)
  • RFDa (HTML based)
  • JSON-LD (Java Script based)

We used JSON-LD for many reasons. For one, JSON is less invasive from a coding standpoint. Second, Google can read JSON-LD data that is dynamically injected from Javascript code and embedded widgets. In layman’s terms, JSON is the latest and greatest…it’s where structured data is headed and in our opinion, it should be used to implement structured data on all WordPress websites.
Read more about JSON-LD.

We Follow Google Standards

This plugin is modeled and will be updated according to Google guidelines that you will find here:
https://developers.google.com/structured-data/

You can validate structured data on any web page here:
https://developers.google.com/structured-data/testing-tool/
For more information on the plugin author visit:

2.5.9

  • Fix PHP error

2.5.8

  • Fix Javascript issue
  • Update Contact Type

2.5.7

  • Add Time for post
  • Event Start & End Time
  • Fix URL www issue.
  • Product Identifier for e-commerce

2.5.6

  • Fix event
  • AMP support
  • Fix Spelling

2.5.5

  • Add Site schema control
  • Fix Site schema search link

2.5.4

  • Add a Hack

2.5.3

  • Bug fixed

2.5.2

  • Add Some pro feature list
  • Update compatibility with others plugin.

2.5.1

  • A option for Turn off global schema
  • Full Translation support

2.5

  • Lat/Log issue fix
  • Rating issue
  • Image issue

2.4

  • Delete data when delete your plugin (Fixed)

Screenshots

  • Single page settings
  • Admin global settings

Installation

  1. Unzip the downloaded ‘wp-seo-structured-data-schema’ zip file
  2. Upload the ‘wp-seo-structured-data-schema’ folder and its contents into the ‘wp-content/plugins/’ directory of your WordPress installation
  3. Activate ‘wp-seo-structured-data-schema’ from Plugins page

FAQ

You’ll find the FAQ on WPSEMPlugins.com.

Reviews

Awful! Don’t buy this!

The support will never respond, and if they do, what you get is incomplete, one sentence answer (to which if you ask for more information, they never answer again). The part where they promise schema data populated automatically - the only thing populated automatically is site info, you have to do all articles and products manually by yourself. Breaks Yoast SEO which does EVERYTHING by itself automatically. For free. No manual typing. I regret buying this plugin once I found out Yoast already does everything so much better.

Breaks Yoast SEO

Just updated to the latest version 2.5.7 and it breaks the Yoast plugin. Useless now. UPDATE 10/05/2019 after the update to 2.5.8 it seems solved.

Crashed My Website

This stupid plugin caused my website to crash. I woke up this morning and checked my traffic stats and noticed that my traffic was way below normal, so I visited my homepage, and sure enough, this stupid plugin had caused a PHP error screen on all pages of my site. I deactivated the plugin and immediately my website was back to normal. Needless to say, I deleted the plugin for good. I don't recommend this plugin for schema.

Buggy, author apparently lacks knowledge on Schema.org

Installed to test the plugin, immediate observations: By default, the Sitelinks Searchbox snippet is added although the plugin option "Enable Site link Search Box" is disabled. Enabling this option disables the search snippet. Everything is reversed. "Site Name" and "Site Alternative Name" properties are also removed when the "Enable Site link Search Box" is enabled - what is the relation here, only the author knows. "Site Name" and "Site Alternative Name" properties are set to "null" values when left empty in the settings. These 3 alone are enough for me to stay away from this plugin. How can they even ask money for a Pro version???!!
Read all 58 reviews

Contributors & Developers

“WP SEO Structured Data Schema” is open source software. The following people have contributed to this plugin.

Contributors