WP SEO Structured Data Schema


Structured data and schema are becoming more and more important for search engine optimization. The bad news is that this is pretty complicated stuff and even the most seasoned SEO specialists struggle with the proper implementation of structured data and schema. The good news is that we have created the WordPress SEO Structured Data Schema plugin which enables web designers and business owners a super-easy way to add schema for:

  • Organizations
  • Local Businesses
  • Articles
  • Blog Postings
  • Events
  • Products
  • Videos
  • Services
  • Ratings

We created this plugin after trying dozens of free and premium schema and rich snippet plugins for WordPress. There are some great ones out there for specific kinds of content, but we could not find an easy-to-use, comprehensive JSON-LD plugin that provided features that most business websites need.
So we made our own.

What is Structured Data & Schema?

Structured data adds context to your website content by way of using standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”. In other words, if you are searching for a WordPress rich snippet plugin, this may be the one you are looking for….

What is a Rich Snippet?

Rich snippets are the extra information that you often see right in the search results, such as:

  • Star ratings
  • Events and event times
  • Embedded site search box
  • Videos
  • Breadcrumbs

In other words, rich snippets are the visible result of structured data that appears in the SERPs.

Does Structured Data Help With SEO?

Absolutely! There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates are a major search engine optimization ranking factor. This, structured data has a very high correlation (ie indirect relationship) with search engine rankings.

Is there a direct effect on SEO? Maybe. Recent communication from Google indicates that structured data may become a direct ranking factor in the near future.

HOWEVER…as with all things on the Internet, it garbage in, garbage out. Just installing this plugin will not do anything for your website unless you use it correctly, and properly and accurately configure the data.


In summary, there are three structured data formats:

  • MicroData (HTML based)
  • RFDa (HTML based)
  • JSON-LD (Java Script based)

We used JSON-LD for many reasons. For one, JSON is less invasive from a coding standpoint. Second, Google can read JSON-LD data that is dynamically injected from Javascript code and embedded widgets. In layman’s terms, JSON is the latest and greatest…it’s where structured data is headed and in our opinion, it should be used to implement structured data on all WordPress websites.
Read more about JSON-LD.

We Follow Google Standards

This plugin is modeled and will be updated according to Google guidelines that you will find here:

You can validate structured data on any web page here:
For more information on the plugin author visit:


  • Single page settings
  • Admin global settings


  1. Unzip the downloaded ‘wp-seo-structured-data-schema’ zip file
  2. Upload the ‘wp-seo-structured-data-schema’ folder and its contents into the ‘wp-content/plugins/’ directory of your WordPress installation
  3. Activate ‘wp-seo-structured-data-schema’ from Plugins page


You’ll find the FAQ on Kcseopro.com.

Installation Instructions
  1. Unzip the downloaded ‘wp-seo-structured-data-schema’ zip file
  2. Upload the ‘wp-seo-structured-data-schema’ folder and its contents into the ‘wp-content/plugins/’ directory of your WordPress installation
  3. Activate ‘wp-seo-structured-data-schema’ from Plugins page


Great For Manual SEO Tweakers

Seems like it has issues for a few, but really works really well for us. Easy and versatile. Manually entering is a pain, but will be a great feature in the pro-version. Can’t wait for that to come out. Keep up the good work on this one, we use it A LOT.

Terrible plugin – thinly veiled marketing scam for KCSEO

This is a crappy plug-in. Just installed it and it’s not able to be configured beyond one type. There is a link to “how to configure this plugin” but it goes out to the creator’s SEO consulting website (what a conincidence!) with just a note saying they’re going to add a FAQ by August of 2016. It’s February of 2018 and there’s nothing there. This plugin is a thinly veiled way to generate website traffic (confused WP users, specifically) to sell SEO services to.

Avoid this plugin as it’s virtually useless.

Nice Idea but Throws Up Many Errors

Yeah, it’s a great idea, but the errors thrown up by the Google Structured Data Test far outweighed the correctly submitted items – which were resolved by simply hitting the ‘delete this plugin’ option.

Also, no way to add custom post types schema – what’s all that about then?

I guess I’ll just wait until AIOSRS updates to providing local business and organisation info – which was the main reason I tried this one out in the first place.

Doesn’t Meet Google’s Requirements – Won’t Remove Data Either

Keeps causing errors to occur in Google’s Search Console (webmaster tools). Doesn’t include all the information such as Author, update date, entry title. So I figured okay maybe something broke in an update, and I was going to just uninstall and go about my way to another plug-in. However, even if you go into settings and select delete all data, it all still remains even after clearing the cache. Stay away until they fix!!!!

Read all 43 reviews

Contributors & Developers

“WP SEO Structured Data Schema” is open source software. The following people have contributed to this plugin.




  • Delete data when delete your plugin (Fixed)


  • Fix the conflict with Event Manager plugin
  • Add New schema generator at footer


  • Can delete all save data
  • Restaurant Schema (New)
  • Image url fixed for product schema


  • Major update at coding and structure
  • Recover data from 1.2
  • Add image browser to set image
  • Update some Google schema structure


  • Data recover
  • Image issue
  • Image from gallery
  • Fix data save issue
  • Schema update for different Criteria


  • Meta field issue
  • Layout change
  • Fix some coding bug


  • Layout change
  • Fix some coding bug


  • Initial load of the plugin.