WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce


Grow you email list or grow your sales by offering your visitors a chance to win a coupon, or other prize through spinning the wheel of fortune.
Users have let us know their signup rate increased with 200% after installing our spin to win plugin! This plugin could be your
new favorite email marketing.

  • Beautiful predefined themes.
  • Capture emails into MailChimp.
  • Create multiple wheels.
  • Configure the chance of winning for each slice.
  • Configure each of the wheel’s 12 slices separately. Choose between a losing slice, a discount or a link (to product/page/ebook/ …).
  • Control when to show the popup.
  • Compatible in any language.
  • Complete control over the content (text, buttons, …) displayed in the popup.
  • Ability to log wins/losses in a separate log file.
  • GDPR-Ready.
  • And more …

Quick links


  • Everything from the free version, plus:
  • Create your own theme. Start with a predefined theme and fully edit to your liking.
  • Seasonal themes like Christmas & Halloween.
  • Full WooCommerce automatic coupon integration.
  • Form-builder: build any kind of opt-in form.
  • Supports Messenger opt-in via ChatFuel or Chatchamp.
  • Shortcode to display the wheel in any post, page or widget (not as popup, but directly on the page).
  • Coupon settings such as duration, or restriction to product/category.
  • Compatible with WordPress, Mailchimp, Campaign Monitor, ActiveCampaign, MailerLite, ConvertKit, Remarkety, GetResponse, Klaviyo, Mailster, SendInBlue, Newsletter2Go, Zero BS CRM.
  • Extend functionality through Zapier.
  • WPML multi language compatible.
  • Beautiful widgets (pop outs or icons to click on to show the wheel).
  • Offer replays.
  • Design settings: choose your own colors and more background patterns.
  • Show a coupon bar for increased urgency.
  • Show/hide on mobile.
  • Show/hide on certain pages.
  • Show popup on Exit-intent.
  • Show popup on click of a button.
  • Integrated statistics: see how many viewed and how many opted in.
  • Developer-friendly.
  • And more..!

Find out more about the pro version here

Looking for a newsletter solution? Try DeliPress


  • Example of the popup.
  • Example of winning.
  • Example of losing.
  • Settings screen in the WP admin.


Installing the plugin is very easy:

  1. Install from the WordPress Dashboard > Plugin page
  2. Or manually download the plugin and extract to wp-content/plugins/
  3. Activate the plugin
  4. Go to WordPress Dashboard > Settings > WP Optin Wheel
  5. Create your wheels


Coming soon…


Amazing plugin and amazing support

This plugin is perfect and so well built. My use was slightly out of line with what this does and the support team went hugely out of their way to make this work for me. I did opt for the pro version but this is a very low cost for the quality plugin you get and the friendly support you receive should you need it. I would go as far as saying this is this is the best plugin I have ever used and I have used a lot.


The developer has done an amazing job with this plugin! It's so easy to customize everything. Questions were answered immediately and very thoroughly. I have never bought a plugin and received such fast and awesome service!

Excellent support!

Hi The plugin is great! I suggest everyone to make a Premium Edition! Support solved my problem in less than a few minutes! There are 5 stars too !!!! 🌟🌟🌟🌟🌟

5 out of 5 isn’t enough

Amazing plugin. Initially, this plugin didn't really have any of the functionality that I needed with Convertkit. We have a complex opt in system that assigns users different tags for different lead magnets and this plugin was only able to assign it to one tag. Instead of moving on to the next plugin like most do, I decided to contact support and see what they could do for me. I was absolutely amazed. They literally worked with me one on one, did all the work (besides a little testing from me) and got this plugin fully customized to EXACTLY what I wanted, in like 4 hours. Support is everything, and the support available with this plugin is BY FAR the best I've ever had. I have no doubt if we run into future issues, they will be resolved in a timely fashion.

Awesome plugin! Incredible support!

We were looking for a unique way to capture website leads and create incentives for possible customers and this plugin did the trick! There are endless amounts of opportunities and tons of ways to customize this to fit your needs and if you have any questions the support is phenomenal and extremely responsive!
Read all 38 reviews

Contributors & Developers

“WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce” is open source software. The following people have contributed to this plugin.



version 1.2.2

  • Fix: fixed an issue with special characters in content (mostly double quotes).

version 1.2.1

  • Fix: fixed a bug in the purple theme.

version 1.2.0

  • Add: added 2 new themes: orange & purple.
  • Update: speed-up enhancements with loading CSS styles.
  • Update: Fixed a rare bug with “flash of unstyled content”.

version 1.1.1

  • Fix: privacy policy error.

version 1.1.0

  • Add: added new theme: red.
  • Add: add GDPR tools such as consent checkboxes, right to be forgotten, right to access data.
  • Fix: minor bugfixes.
  • Fix: Fixed a rare bug with 0% chance slices.
  • Enhancement: added extra logging to prevent cheating.

version 1.0.6

  • Fixed a bug with the occurance setting.

version 1.0.5

  • Fix: bugfix with parsing chance to integer.

version 1.0.4

  • Add: added a new theme: Yellow.

version 1.0.3

  • Fix: updated UI.

version 1.0.2

  • Fix: added support for RTL languages.

version 1.0.1

  • Fix: allow mailchimp to fetch more than 10 lists.
  • Fix: allow for UTF-8 special chars.

version 1.0.0

  • Initial version