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Visitors to your WordPress-powered blog or Web site will be able to subscribe to your newsletter using an easily configurable sign-up form. Their information will be saved in your MailUp account, in the List you specify. You will also be able to specify a Group (e.g. List: Monthly Newsletter, Group: Subscribed from WordPress).

The MailUp sign-up form in the WordPress administration area is a widget, which can be added to your Web site like you do with other widgets (e.g. you may decide to drop it in the right-side column).

To manage your new subscribers, run email marketing and text messaging campaigns, and track message statistics, you will use your MailUp administration console.

The MailUp plugin supports the recommended 'confirmed opt-in' subscription method, where a new subscriber receives an email with a confirmation link that has to be clicked to confirm the subscription. This method of acquiring new subscribers - which is an email marketing best practice - ensures that spam traps or wrong email addresses are never added to your list. Having a 'clean' list is one of the fundamentals of a sound email marketing strategy.

The unsubscription process (e.g. via an unsubscribe link in the footer of your messages), as well as bounces, will be managed automatically by MailUp.

MailUp supports SMS (text messaging) too, so you can choose to collect a mobile phone number as well using the customizable subscription form.