This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.




WP-DXP allows you to start using WordPress as a digital experience platform, adding personalisation and conditional rules to the content that your users see and can interact with.

Compete with commercial enterprise platforms and add your own rules to match user behaviour on, then show or hide blocks based on if your conditions are met.

Default Rules

Available rules out of the box include the ability to show or hide blocks if:

  • The user is, or is not, from a specific country
  • If a user is logged in or not
  • If they have purchased a product from your WooCommerce Store
  • If they have completed a Ninja Form on your site
  • If they have completed a Gravity Form on your site


  • WP-DXP Dashboard Screen
  • Add a new rule to use in the Block Editor
  • Manage the categories that your rules are sorted into
  • Access Help, Support, and provide Feedback
  • Edit rules to change the conditions and view which blocks are using them
  • Choose which rules are used on each block in the Gutenberg Editor, and the action to take


This section describes how to install the plugin and get it working.


  1. Upload the wp-dxp directory to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. That’s it! You’re ready to go.


What is WP-DXP?

WP-DXP is a WordPress plugin designed to add personalisation features and options, and DXP is an acronym for Digital Experience Platform.

It follows similar principles to Enterprise platforms such as Episerver and Sitecore, and works in conjunction with the Gutenberg block editor to provide a simple and clear pathway to this functionality for content authors and admins.

What can I use it for?

You can use WP-DXP to personalise content to your users, based on actions that they have taken, or criteria such as which countries they are accessing your site from.

We have included basic rules into the plugin to provide a starting point, and if you have plugins such as WooCommerce or Gravity Forms installed, you gain access to more.

Additionally, you can add your own rules, based on a set of conditions, and then apply those to any blocks you wish.

How do I use WP-DXP?

Once you have the plugin installed and activated, a WP-DXP option will appear in the Block Settings sidebar in the Gutenberg Editor when you are editing a block.

Within this, you will be given the choice to choose a rule and determine an action if that rule is met.

For instance, you may wish to add a content block with a message that is only shown to the user if they come from a particular country, or if they have purchased a product from your store. Feel free to play around, and let us know if you think what more we could add as default rules out of the box.

Are there are any limitations?

Initially, we have prioritised the functionality for non-cached WordPress sites to allow us to test that it works on a wider group of installs and setups. The means that sites that are cached should not use this plugin, otherwise blocks will be shown incorrectly. We are already working on features for cached sites and will release an update with this shortly.

Additionally, the actions that you can take when a rule is met, are currently limited to Show or Hide a block. We will be adding new actions in a future release.

Finally, the plugin does not work with the Classic Block – which is due to be deprecated. You can however, use the Convert to Blocks feature to transform the Classic Block into independent Gutenberg blocks, which can then take advantage of WP-DXP.

Will the plugin always be free to use?

We will always have a free version of the plugin, but in the future it is likely that we will add a Pro version which will offer additional features. At this stage, we cannot tell you what these features will be or how much it will cost, but anything included in the Free version of the plugin will be free forever.

Do you have a roadmap?

We have an internal roadmap that we are using to develop new features – including use of the plugin with cached sites, personalisation and scoring features, and integration with other plugins.

We will also be developing new conditions and pre-built rules, and exploring how we can provide detailed reporting. If you have any suggestions on what we should consider adding, please feel free to get in touch using the details in the Support and Feedback section below.


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Contributors & Developers

“WP-DXP” is open source software. The following people have contributed to this plugin.


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Initial version of WP-DXP plugin