Manage Google Analytics code or any other Tracking code
This WordPress plugin allows you to easily insert your code on your pages for statistics usage of your site. It has several advantages compared to plugins that just add a Google Analytics ID:
It allows to specify the complete Google Analytics tag, and therefore to have a tag adapted to your needs (multidomain, subdomains, etc.).
It also allows you to add other types of tags that may be useful to manage a site, whether for simple tracking of using another platform than Google Analytics, or for the insertion of tags at the request of a SEO or SEM partner.
In addition, the code is inserted into the footer of your pages, which is good practice for the web and avoids slow down your site if the tracking platform is overloaded.