This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.



Remind your customers why they should order your products right when they might need a push – on the single product page. With this plugin, you can
* insert up to 5 Unique Selling Propositions (USP)
* display them right underneath the „Add To Cart“ button on WooCommerce single product pages
* choose a fitting icon from 4 different icon fonts for each USP
* color the icons so they fit your theme/design
* show them on any page using a shortcode


  • Settings page
  • Single Product Page USPs


  1. Upload the plugin files to the /wp-content/plugins/plugin-name directory, or install the plugin through the WordPress plugins screen directly.
  2. Activate the plugin through the ‘Plugins’ screen in WordPress
  3. Use the Settings->Woo USP screen to set your USPs and icons


What icons can I choose?

You can choose from four different Icon Fonts to find the icon and style you like: Dashicons, Font Awesome Icons, Linecons and Linearicons.

Can I show the USPs on other pages?

Yes, you can use the shortcode [woousp] to show the USPs on any page you wish to. It works with classic and Gutenberg editor.


February 4, 2019
An awesome plugin. Could easily add company wide USP'S directly on the product page. Would love to see the ability to add custom icons thru an url from the own domain. Still top quality well tough plugin.
December 8, 2018
This plugin is a really good idea. It is easy to set up, simple to use. I am using it with a theme from StudioPress and a theme from ArrayThemes and it renders perfectly.
Read all 3 reviews

Contributors & Developers

“Woo USP” is open source software. The following people have contributed to this plugin.


Translate “Woo USP” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • fixes problems with the icon picker


  • adds the shortcode [woousp] to display the USP table anywhere
  • tested with Gutenberg shortcode block


  • adds 3 additional Icon Fonts to choose from: Dashicons, Font Awesom Icons, Linecons and Linearicons


  • Initial version.