WooCommerce Permalink Manager


This plugin allows you to configure URL generation strategy for your WooCommerce based store. This is one of the must-have plugins for online store SEO according to WooCommerce SEO Audit

Full documentation is available here: WooCommerce Permalink Manager

Major features in “WooCommerce Permalink Manager”

  • Removing base from product category URL
  • Removing hierarchical slugs from product category URL
  • Removing base from product URL
  • Using “Yoast SEO” permanent category url for products with multiple categories

Compatibility with other Plugins

  • WooCommerce
  • Yoast SEO
  • WooCommerce Multilingual


  1. Unzip the downloaded zip file.
  2. Upload the plugin folder into the “wp-content/plugins/” directory of your WordPress site.
  3. Activate “WooCommerce Permalink Manager” from Plugins page


Available Languages

  • English (Default)
  • Russian
  • Ukrainian


Full documentation is available here: WooCommerce permalink manager


  • The plugin settings
  • Category page with changed url
  • Product page with changed url


Does the plugin affect the overall response rate of an online store?

We have tested how the plugin works with the basic WooCommerce kit and the standard storefront theme and haven’t noticed any influence on the response rate of the store.

Does the plugin create link duplicates? Does it affect SEO?

The plugin works perfectly with the Yoast SEO plugin installed. No link duplicates are generated. All similar URLs are automatically tagged as canonical in accordance with the search engines’ recommendations.


Working OK out of the box

Installed, enabled, checked the three checkboxes and working, nothing more to do.

Good job.

Suggestions for next releases:
– Add a suffix to your urls: like .html to compatibilice the migrations from other ecommerce like magento
– Automatic 301 redirects from older url’s


Duplicate URLs

Sorry, but it creates duplicate permalinks.
After activating the plugin, mysite.com/blablafooNonsense/product_slug shows the product page instead of redirecting to mysite.com/product_slug.
Without this plugin mysite.com/blablafooNonsense/product_slug redirects to mysite.com/shop_base/product_slug, which is the correct behavior.

Absolutely must-have – only free plugin that works

Refusing to pay at least $20 (most occasions $40 and up) left me searching and searching for a plugin that actually provided the option to remove the infamous “/product/” & “/product-category/” slugs from the URL, but with no success until I found this plugin.

The plugin just worked straight of the box and removed the annoying slugs from the URL.

Note: I’ve only tested it on a small test site with only a few products and pages so far though, but here it works like a charm.

Read all 7 reviews

Contributors & Developers

“WooCommerce Permalink Manager” is open source software. The following people have contributed to this plugin.




Release Date: July 24, 2017

  • Initial release


Release Date: Sep 26, 2017

  • Fixed a bug with wrong translation domain
  • Updated FileManager


Release Date: Oct 31, 2017

  • Added premmerce SDK
  • Added freemius SDK
  • Added php 5.6 support
  • Added WooCommerce version check annotations
  • Fixed behavior with unresolved plugin dependencies
  • Fixed bug when domain has same name as url prefix
  • Fixed bug with plain settings
  • Fixed bug with rewrite rules after plugin install


Release Date: Nov 20, 2017

  • Added WordPress 4.9 support
  • Added WooCommerce 3.2.4 support


Release Date: Dec 06, 2017

  • Fixed product comments pagination
  • Added Premmerce icon to menu
  • Added Premmerce version check
  • Added WordPress 4.9.1 support
  • Added WooCommerce 3.2.5 support