Premmerce Permalink Manager for WooCommerce


Premmerce Permalink Manager for WooCommerce is developed to shortener the current WooCommerce URL and make it more SEO-friendly.
According to several industry studies, we acknowledge at least two purposes to utilize Permalink Manager for eCommerce:
* URL Length. According to Ahrefs research, there is a clear correlation between the number of characters in a URL and rankings.
* URL Path. Another well-known fact in the industry is that the closer the page located to the homepage, the more authority boost it may get vs. pages hidden deep down in a site’s architecture. You can read more on top ranking factors on the Backlinko article.

The main plugin features

  • Removing /product-category base from URL to leave the only category slug. E.g., having instead of
  • Removing /product base from URL to leave the only product slug. E.g., having instead of
  • Automatic adding of the ‘rel = canonical’ attribute eliminates duplicate pages in the search results. This is highly recommended to avoid pages duplication in a Google index
  • Tested with a large number of products (over 100k)
  • Simple plugin’s interface lets you set up everything on one page with just a few clicks.
  • Compatibility with the foremost WooCommerce plugins, as well as with WPML
  • Tested with a large number of products (over 100k)

The main competitive advantages of the plugin

  • Set up a product URL that consists of a product and category slugs. E.g., Such a descriptive URL helps your SEO visibility as well, according to Ahrefs study
  • You can also set up a full path to the product through its categories hierarchy. E.g.,
  • You can choose the main category to generate a product URL
  • Removing all the prefixes from the URL, leaving just the category or product name
  • You can choose a main category to generate a product URL.

Additional features available in Premmerce Permalink Manager for WooCommerce Premium only:

Premmerce Permalink Manager for WooCommerce Premium

  • Remove the base from the product tags URL. E.g., instead of
  • Automatic creation of 301 redirects for duplicated pages. It’s extremely important in case you don’t wanna lose old structure URLs weight in Google ranking
  • Premium support


You can check how it works on the Storefront theme here:

Or on the SalesZone theme:

Plus, you can create your demo-store and test this plugin together with Premmerce Premium
and all other Premmerce plugins and themes developed by our team available here: Premmerce WooCommerce Demo.

This plugin is 100% compatible with

  • base WooCommerce functionality
  • Yoast SEO
  • WPML WooCommerce Multilingual & Polylang plugins
  • all the Premmerce plugins


  • Ahrefs research - Dependence between the number of characters in URL & Google ranking
  • The plugin settings
  • Url example
  • Number of characters in URL (median)


Does the plugin affect the overall response rate of an online store?

We have tested how the plugin works with the basic WooCommerce kit and the standard storefront theme and haven’t noticed any influence on the response rate of the store.

Does the plugin create link duplicates? Does it affect SEO?

The plugin works perfectly with the Yoast SEO plugin installed. No link duplicates are generated. All similar URLs are automatically tagged as canonical in accordance with the search engines’ recommendations.


Full documentation is available here: Premmerce Permalink Manager for WooCommerce

Installation Instructions

Go to Plugins -> Add New section from your admin account and search for Premmerce Permalink Manager for WooCommerce.

You can also install this plugin manually:
* Download the plugin’s ZIP archive and unzip it.
* Copy the unzipped permalink-manager folder to the /wp-content/plugins/ directory.
* Activate the plugin through the ‘Plugins’ menu in WordPress


November 12, 2020
Great, free, useful plugin if you want your category link to be yourURL/category name and product link to be yourURL/product-name. Even skips parent category names. Thank you so much!
September 6, 2020
it solved my "headache" very well Thank so much
February 25, 2020
For now very well, install-> select the desired option and load without problems. It remains to be checked how it behaves with WPML and other plugins
November 22, 2019
This plugin causes issues with oembed files, creating 404 errors. I tried to walk them through an issue with the plugin and their support played the blame game. They literally disabled every plugin on my live site, only to claim it is a "conflict", but in their words "I can`t say with what exactly". Yeah, it conflicts with WordPress core and WooCommerce. Avoid.
July 25, 2019
After installing plugin, google search can not find pages on my site. I guess because of caching? How much time does it take for the Google Console to accept the new permalink that your plugin has created?
Read all 31 reviews

Contributors & Developers

“Premmerce Permalink Manager for WooCommerce” is open source software. The following people have contributed to this plugin.


“Premmerce Permalink Manager for WooCommerce” has been translated into 4 locales. Thank you to the translators for their contributions.

Translate “Premmerce Permalink Manager for WooCommerce” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



Release Date: July 24, 2017

  • Initial release


Release Date: Sep 26, 2017

  • Fixed a bug with wrong translation domain
  • Updated FileManager


Release Date: Oct 31, 2017

  • Added premmerce SDK
  • Added freemius SDK
  • Added php 5.6 support
  • Added WooCommerce version check annotations
  • Fixed behavior with unresolved plugin dependencies
  • Fixed bug when domain has same name as url prefix
  • Fixed bug with plain settings
  • Fixed bug with rewrite rules after plugin install


Release Date: Nov 20, 2017

  • Added WordPress 4.9 support
  • Added WooCommerce 3.2.4 support


Release Date: Dec 06, 2017

  • Fixed product comments pagination
  • Added Premmerce icon to menu
  • Added Premmerce version check
  • Added WordPress 4.9.1 support
  • Added WooCommerce 3.2.5 support


Release Date: Jan 24, 2018

  • Updated freemius sdk
  • Fixed the dependency check on multisite


Release Date: Feb 02, 2018

  • Added WooCommerce 3.3.0 support
  • Updated translations


Release Date: Apr 19, 2018

  • Fixed product comments pagination
  • Fixed WPML term link
  • Fixed private product link
  • Fixed product hierarchical permalink
  • Updated settings interface
  • Added “YOAST” primary category
  • Added canonicals
  • Added remove tag base to premium version
  • Added redirects to premium version


Release Date: May 18, 2018

  • Fixed payment redirect
  • Fixed undefined index when product has no category


Release Date: Jun 22, 2018

  • Fixed user trailing slash
  • Fixed plugin updater scripts
  • Added WooCommerce 3.4 support
  • Added AMP support
  • Removed freemius menu subitems
  • Updated premmerce SDK


Release Date: Jul 31, 2018

  • Fixed cyrillic slugs
  • Fixed WPML language url trailing slash
  • Fixed AMP redirects
  • Fixed tag permalinks updates


Release Date: Aug 2, 2018

  • Fixed upgrade page


Release Date: Nov 14, 2018

  • Updated freemius version to 2.1.3
  • Added WooCommerce 3.5 support


Release Date: Nov 27, 2018

  • Fixed updater


Release Date: Nov 29, 2018

  • Fixed updater


Release Date: Dec 20, 2018

  • Fixed bug with cyrillic symbols in product slug
  • Updated freemius version


Release Date: Mar 1, 2019

  • Security fix


Release Date: Mar 12, 2019

  • Fixed category slug translated with WPML


Release Date: Apr 22, 2019

  • Updated WooCommerce compatibility version to 3.6


Release Date: May 2, 2019

  • Fix canonical redirect from product with non published status


Release Date: Jun 24, 2019

  • Update Freemius to 2.3.0
  • Update Premmerce SDK to 2.1


Release Date: Sep 12, 2019

  • Updated WooCommerce compatibility version to 3.7


Release Date: Feb 20, 2020

  • Updated WooCommerce compatibility version to 3.9
  • Updated WordPress compatibility version to 5.3
  • Updated Freemius SDK to 2.3.2


Release Date: March 26, 2020

  • Updated WooCommerce compatibility version to 4.0.1


Release Date: May 18, 2020

  • Polylang compatibility
  • new feature “Url suffix”
  • support new symbols
  • minor improvements