Wigzo – Convert & Retain more customers through Omni Channel Personalisation

Description

Wigzo converts your user data into predictive insights and suggests the best marketing action.

Track

Wigzo’s Machine Learning Tools tracks user behaviour and understands your content and builds global profiles.

Analyse

It analyzes data to the granular level to each user their activity cross devices and builds a complex graph for each one.

Engage

It processes the information to send them right message at the right time, on the right device with personalised notification and draws engagement.

Predict

Wigzo predicts the churn or dormant user and users that will stick with your product

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Features

360 DEGREE USER PROFILING

Use all your audience data – from social media channels, to digital forums, online behaviour and more to create 360 degree user profiles. The better your understanding of users, the more personalized and effective your campaigns are.

BEHAVIOURAL AUTOMATION

Your users behave differently, then why treat them the same way? Wigzo helps you automate your marketing processes using 360 degree user profiling. Personalized marketing automation that will guarantee you higher ROI.

EMAIL PERSONALISATION

Wigzo automates the tedious manual workflow of email marketing. The technology focuses on creating and sending dynamically personalized emails based on behavioural data to every customer, making one-to-one communication possible.

PERSONALIZED NOTIFICATIONS

Track user behaviour across different digital channels, understand what they’re interacting with to create notifications that encourage an action. Auto segmentation of your audience based on device and behavioural analysis.

PRODUCT RECOMMENDATIONS

Custom product recommendations based on what adds value to your users the most, is the hack to getting higher conversions. With global profiling for each of your customers, Wigzo makes it possible to create tailored recommendation campaigns that convert more.

EXIT INTENT

Sometimes it takes more than a compelling landing page to convert a visitor. Re-target your website visitors before they leave with personalized exit intent campaigns. Tailor the value proposition you offer, using on-site interaction data.

OK, but why Wigzo?

3x customer engagement via multiple channels
34% increase in revenues
23% increase in Click Through Rate (CTR)
11% increase in Average Order Value (AOV)

Installation

Before proceeding please make sure that you are running WordPress 3.5 or above.

Please refer to the WordPress documentation on how to get the plugin to appear in your installation admin section.

Once the plugin appears in your installation, you must activate it. Navigate to the “Plugins” section and locate the “Wigzo” plugin. The activation is done simply by clicking the “Activate” link next to the plugin name in the list.

Once you have activated the plugin and added the necessary actions, you need to configure the plugin. The plugins configuration page can be found under the “Settings > Wigzo”.

Once the plugin is activated campaigns and there respective reports can be managed via http://app.wigzo.com/

The configuration page consists of two settings:

  • Browser Push
    • Http / Https (choose https if your website have a valid SSL certificate running on HTTPS. If you don’t own any certificate, you can select HTTP.)
  • On-Site Push Notification : Enable or disable to activate the same

All of the above settings are needed for the plugin to work. You do not need to add Wigzo javascript manually to your store.

The plugin uses the WordPress Action API to add content to the website. However, there are a few actions that will have to be added to the wordpress theme in order for the plugin to function to its full extent.

  • Tracking/sending event can be done using our API
    • wigzo.track(eventName, eventValue);
  • Users can be mapped using our API
    • wigzo.identify(userInfo, force, callback);
  • Indexing product using our API. It’s recommended to use this API only if you are following SPA(Single page architecture).
    • wigzo.index(productInfo);

For brief info do visit Wigzo Integrations Page i.e https://app.wigzo.com/integration/apicodeintegration

FAQ

Installation Instructions

Before proceeding please make sure that you are running WordPress 3.5 or above.

Please refer to the WordPress documentation on how to get the plugin to appear in your installation admin section.

Once the plugin appears in your installation, you must activate it. Navigate to the “Plugins” section and locate the “Wigzo” plugin. The activation is done simply by clicking the “Activate” link next to the plugin name in the list.

Once you have activated the plugin and added the necessary actions, you need to configure the plugin. The plugins configuration page can be found under the “Settings > Wigzo”.

Once the plugin is activated campaigns and there respective reports can be managed via http://app.wigzo.com/

The configuration page consists of two settings:

  • Browser Push
    • Http / Https (choose https if your website have a valid SSL certificate running on HTTPS. If you don’t own any certificate, you can select HTTP.)
  • On-Site Push Notification : Enable or disable to activate the same

All of the above settings are needed for the plugin to work. You do not need to add Wigzo javascript manually to your store.

The plugin uses the WordPress Action API to add content to the website. However, there are a few actions that will have to be added to the wordpress theme in order for the plugin to function to its full extent.

  • Tracking/sending event can be done using our API
    • wigzo.track(eventName, eventValue);
  • Users can be mapped using our API
    • wigzo.identify(userInfo, force, callback);
  • Indexing product using our API. It’s recommended to use this API only if you are following SPA(Single page architecture).
    • wigzo.index(productInfo);

For brief info do visit Wigzo Integrations Page i.e https://app.wigzo.com/integration/apicodeintegration

Contributors & Developers

“Wigzo – Convert & Retain more customers through Omni Channel Personalisation” is open source software. The following people have contributed to this plugin.

Contributors

Changelog

1.0.0

  • Initial release