Description
ViroBuilder is a WordPress plugin that uses AI to design landing pages. You describe your business in plain language, and the plugin generates a complete page — the layout, written copy, real stock photos, and SEO markup — which you can then refine in a visual editor by clicking elements or chatting with the AI.
It requires your own API keys: an Anthropic (Claude) key for page generation and a Google AI (Gemini) key for AI-generated images. A Pexels key can optionally be added as a stock-photo fallback. All keys are entered in the plugin settings and stored only in your WordPress database.
How it works
- Describe your business — for example, “A family dental practice in Boston focused on anxiety-free care.” You can optionally add an industry, audience, location, and brand color.
- AI designs the page — the plugin sends your description to the Anthropic API, which returns a complete HTML page with a custom layout and written copy, then places relevant photos from Pexels.
- Edit by chat or click — open the visual editor to click any element and change its text, image, or link, or describe a broader change in plain language (for example, “add a FAQ section” or “change the brand color to navy”).
- Publish — the page is saved as standard WordPress content.
Features
- Demo gallery. Ten complete demo pages — one per layout style — you can open in the real editor before adding any API keys.
- AI-designed pages. The AI designs a layout and writes copy for each business; different inputs produce different layouts.
- Stock photos from Pexels. The plugin searches Pexels for relevant photos and places them in the page. You can swap any image in the editor.
- Chat and click editor. Edit text, images, links, and colors visually, or request larger changes in plain language.
- SEO markup. Generated pages include a meta description, Open Graph tags, Twitter Card tags, and JSON-LD structured data.
- Responsive layouts. Pages use desktop, tablet, and phone breakpoints, which you can preview in the editor.
- Lead-capture forms. Forms placed on generated pages save submissions to a dashboard in the admin.
- Standard output. Generated pages are stored as ordinary WordPress content; there is no proprietary format.
Who it’s for
- Small business owners who want a landing page without building it section by section.
- Freelancers and agencies who build sites for clients.
- WordPress users who want AI-assisted page creation inside WordPress.
Free tier (BYOK)
The free version includes the full plugin. You provide your own Anthropic API key (for AI generation) and Pexels API key (for stock photos), and you pay Anthropic and Pexels directly for your own usage.
Pro tier (coming soon)
A paid tier is planned that would not require your own API keys. Features and pricing are still being finalized. Details will be posted at virodigital.net/virobuilder.
External services
ViroBuilder connects to the following third-party services to function:
Anthropic API (api.anthropic.com)
Used for AI-powered page design and chat-based editing. Your business description and page content are sent to Anthropic’s servers for processing. Requires a user-provided API key.
Privacy Policy | Terms of Service
Google Gemini API (generativelanguage.googleapis.com)
Used for AI image generation on generated pages. Image prompts derived from your business description are sent to Google’s servers; generated images are saved into your WordPress media library. Requires a user-provided API key.
Privacy Policy | Terms of Service
Pexels API (api.pexels.com)
Used as a fallback source of free stock photographs when AI image generation is unavailable. Image search queries are sent to Pexels; photos are saved into your media library. Requires a user-provided API key.
Privacy Policy | Terms of Service
Google Fonts (fonts.googleapis.com)
Used only for typography on the public landing pages you generate and publish. Font files are requested by your site visitor’s browser when they view a generated page; the plugin’s admin screens and editor do not load any remote fonts. Because the generated page is your own published content, you may change or self-host these fonts at any time by editing the page.
Privacy Policy
All of these services are optional integrations that power the plugin’s core function. The Anthropic, Google, and Pexels keys are provided by you and stored only in your own WordPress database. No data is collected or sent to Viro Digital LLC servers in the free tier — no tracking, no analytics, no telemetry.
Content responsibility
ViroBuilder drafts pages with AI, and AI-written copy is a starting point — not a statement of fact. The AI is instructed never to invent statistics, star ratings, awards, or brand endorsements, and any testimonial sections it creates are clearly labeled samples for you to replace with real customer quotes. You are responsible for reviewing every claim on a page before publishing: publishing fake reviews or ratings can violate consumer-protection law (for example, the FTC’s rule on fake reviews and testimonials in the United States). The editor reminds you to check this before you publish.
AI-generated images are created from your business description and saved to your media library. Review them before publishing, as you would any content on your site.
Generated pages load fonts from Google Fonts by default. If your audience is in the EU, be aware that some European courts have treated remote font loading as a personal-data transfer under the GDPR; you can self-host the fonts (edit the page’s font tags) or ask the chat editor to switch the page to system fonts.
Lead-form submissions are stored only in your own WordPress database and fall under your site’s privacy policy.
Screenshots
Installation
- Upload the
virobuilderfolder to/wp-content/plugins/or install via Plugins > Add New > Upload. - Activate the plugin through the Plugins menu.
- Go to ViroBuilder > AI Settings in your WordPress admin.
- Add your Anthropic API key — get one free at console.anthropic.com. Each page generation is billed by Anthropic at their standard API rates.
- Add your Google AI API key — get one at Google AI Studio. Used to generate bespoke images for your pages.
- Optionally add a Pexels API key — get one free at pexels.com/api. Used as a stock-photo fallback if AI image generation fails.
- Go to ViroBuilder > Create New Page.
- Describe your business, optionally pick a brand color, and click Design my page.
FAQ
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How much does each page cost to generate?
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Usage is billed directly by Anthropic at their standard API rates. ViroBuilder adds no markup to BYOK usage.
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Do I need to know HTML or CSS?
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No. ViroBuilder generates the complete page — layout, copy, photos, and SEO. You edit by clicking text, swapping images, or chatting with the AI. No code knowledge required.
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Can I edit the generated pages?
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Yes, in three ways: (1) Click any text directly in the preview to rewrite it — no AI needed, no cost. (2) Click any image to search Pexels and swap it — no cost. (3) Type instructions in the chat panel for structural changes, color updates, or adding/removing sections — each edit is a small API call.
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What does the generated page look like?
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It depends on your description — the AI designs a layout for each business rather than filling in a fixed template, so different inputs produce different results. A typical page includes a navigation bar, a hero section, content sections describing what the business offers, a call-to-action, and a footer, with written copy, relevant photos, and three responsive breakpoints. You can adjust any of it in the editor.
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Does it work with my theme?
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Generated pages use their own complete design system and render as standalone pages, so your theme’s header, footer, and sidebar do not interfere. Your existing theme pages are unaffected.
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Is the generated HTML clean?
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Each page is a single, self-contained HTML document with CSS and semantic HTML5. There is no proprietary format and no page-builder shortcodes — if you deactivate the plugin, the page remains valid HTML content.
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Can I use this for client sites?
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Yes. The free tier works on any site where you’ve added your own API keys. A Pro tier is planned for the future.
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What industries does it support?
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Any. The AI designs based on your description, not a fixed template. It has been used with dental clinics, SaaS products, restaurants, law firms, real estate, agencies, e-commerce, and fitness studios — but it works for any business you can describe.
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What happens to my page if I deactivate ViroBuilder?
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Your pages stay. They are stored as standard WordPress page content. The only thing you lose is the chat editor for making further AI-powered edits.
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Is my data private?
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In the free tier, your data goes directly from your server to Anthropic and Pexels — Viro Digital never sees it. No analytics, no tracking, no telemetry. Your API keys are stored in your WordPress database and never leave your server except to authenticate with the respective APIs.
Reviews
Contributors & Developers
“ViroBuilder” is open source software. The following people have contributed to this plugin.
Contributors
Translate “ViroBuilder” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.6.0
- NEW: Live streamed generation — watch your page build itself in a live preview while the AI writes it, instead of staring at a spinner.
- NEW: “🎲 Try another take” in the editor — one click regenerates the page from the same brief with a different layout and styling; your current version stays in Undo and Version history.
- NEW: Version history — the last 10 versions of every page are kept automatically and can be restored from the editor (⋯ More Version history), surviving page reloads.
- NEW: Simpler create form — a business name and one descriptive sentence is all that’s required; industry, audience, location, phone, and brand color are collapsed under “Add details”. Industry auto-detects from your description.
- NEW: “✨ Let the AI choose” brand color (default) — the AI picks a palette that fits the business instead of asking you for a hex code.
- NEW: After publishing: one-click “Set as homepage” and “Create another page” actions right in the chat panel.
- NEW: The dashboard shows “📥 X new leads this week” when your forms have recent submissions.
- IMPROVED: All AI calls now share one streaming client (chat edits, generation, retakes).
1.5.0
- NEW: Demo gallery — ten complete, structurally distinct demo pages (SaaS, home services, dental, law, restaurant, photography, online store, fitness, coaching, real estate), one per layout style. Open any demo in the real editor and try everything with zero API keys and zero network calls; demo content is clearly labeled fictional sample copy.
- NEW: “Use this style” — generate your own page with the exact layout structure of any demo you like.
- NEW: First-run setup wizard — paste each API key and it’s tested with a live API call before saving, with plain-language errors. No more failed generations from a mistyped key.
- NEW: “Test key” buttons on the AI Settings page for all three keys (works on saved keys too).
- IMPROVED: The create screen guides non-admin users to ask an administrator for key setup instead of dead-ending.
1.4.1
- LEGAL/TRUST: The AI is now explicitly forbidden from inventing verifiable claims — no fabricated client counts, review counts, star ratings, awards, certifications, or brand endorsements. Testimonial sections are generated as clearly-labeled samples to replace with real quotes.
- LEGAL/TRUST: JSON-LD structured data never includes ratings unless you provide real rating data (fabricated aggregateRating violates Google policy and consumer-protection law).
- NEW: Pre-publish accuracy check — the editor warns if sample testimonials are still on the page and reminds you to verify claims before going live.
- NEW: “Content responsibility” section in the plugin documentation covering AI copy accuracy, AI images, Google Fonts and the GDPR, and lead-form data.
- IMPROVED: Softened marketing language in the plugin description.
1.4.0
- FIX: Script tags are no longer stripped from generated pages — JSON-LD and animation code no longer appear as visible text. Pages are stored raw in post meta and rendered verbatim on a blank template (no KSES/content-filter pass).
- FIX: Sections can no longer render blank when a page’s animation script fails — a progressive-enhancement guard keeps all content visible unless JavaScript is actually running (pages now work with JavaScript disabled too).
- FIX: Truncated AI responses are detected (stop_reason max_tokens) and fail with a clear error instead of saving a half-page; the generation output limit was raised to 32k tokens.
- NEW: AI-generated images via the Google Gemini API are the default image engine. Add a Google AI key in AI Settings; every image is generated from your business brief and saved into the media library — never hotlinked. Pexels remains as a silent fallback when a key is saved.
- NEW: Progressive image loading — pages render immediately with placeholders and images swap in as each one finishes generating.
- NEW: “Regenerate with AI” option in the image swap popup; Pexels search shows only when a Pexels key is configured.
- IMPROVED: Chat edits are patch-based — the AI returns targeted search/replace changes instead of regenerating the whole document, so small copy or color changes complete in seconds instead of minutes (with automatic retry and full-regeneration fallback for structural changes).
- IMPROVED: Chat edits stream live progress into the chat panel.
- FIX: The image swap popup no longer opens clipped under the top toolbar — popups anchor to the clicked element, flip above/below, and stay fully visible on all device previews.
- FIX: Chat panel messages no longer overlap or clip as the conversation grows.
- IMPROVED: Every chat failure shows a readable message with a one-click Retry action.
1.2.0
- FOCUS: ViroBuilder is now AI-only — the plugin designs pages, it doesn’t assemble them
- NEW: Standalone “Create New Page” screen — describe your business and generate, no editor canvas needed
- REMOVED: The legacy drag-and-drop builder, widget library, and section templates (the AI designer replaces them)
- IMPROVED: Editor opens fullscreen (no admin chrome), chat input no longer clipped, cleaner top bar
- IMPROVED: AI pages self-heal — any full-HTML page is detected and routed to the chat editor automatically
- FIX: “Edit with ViroBuilder” now always opens the correct chat editor
- Roughly half the plugin’s code removed — faster, lighter, and sharper in focus
1.1.0
- NEW: AI Designer pipeline — generates complete, bespoke HTML pages (not template assembly)
- NEW: Chat-based editor — edit pages by talking to the AI or clicking directly
- NEW: Visual editing — click text to rewrite, images to swap from Pexels, links to update
- NEW: Pexels stock photo integration — auto-matched industry photos
- NEW: SEO — meta tags, Open Graph, Twitter Cards, and JSON-LD structured data
- NEW: Three-breakpoint responsive design (desktop, tablet, mobile)
- NEW: Parallax scroll effects and entrance animations
- NEW: Image selection tracking — chat edits target the image you clicked
- NEW: Progress overlay with staged design steps during generation
- NEW: BYOK / Pro tier architecture with cost transparency
- NEW: ViroBuilder brand identity (V-sparkle logo, dark theme UI)
- FIX: Timeout handling extended to 300s for complex generations
- FIX: Error handling catches Throwable (not just Exception)
- FIX: Non-JSON response handling in JavaScript
- FIX: Double-load guard prevents fatal errors on plugin update
- FIX: Section background rendering (bg_type was missing)
1.0.2
- Style preset system (Nimbus, Clarity, Pulse)
- AI copy generation with Claude Sonnet 4.6
- Recipe-based page assembly for SaaS and Health industries
- Drag-and-drop editor with widget system
- Form builder with submission management
1.0.0
- Initial release
- Drag-and-drop page builder
- Section and widget template library
- Frontend rendering engine
- Gutenberg integration