When passing UTM parameters, GCLID, and other parameters to your website it stores this info via a browser cookie for 30 days.
It can then be inserted into any lead generation form on your website. It automatically adds this extra information as hidden fields on your HTML form.
- Track the source of email submissions
- Track ROI of your Google, Bing, and Facebook ad campaigns.
- Know which source of traffic is more profitable.
It automatically works with most HTML form submissions such as:
* Contact Form 7
* WP Form
* Salesforce CRM
* Ninja Forms
* Caldera Forms
No code changes is needed with your website. Just install this plugin and go. You do need to add support of passing these fields to the service used.
What happens if someone visits a bunch of pages on my website/blog before filling the form?
It doesn’t matter. As soon as they land on your website, the script saves the information in a cookie. This cookie is valid for 30 days. It adds this information automatically to your form from the saved cookie.
Where can I find more about UTM parameters and how to properly use them?
I recommend reading this tutorial on using UTM parameters, standardizing the naming and tracking them.
Contributors & Developers
“UTM Tracker” is open source software. The following people have contributed to this plugin.Contributors
- labeled as 5.8 WP ‘safe’
- Added msclkid and IMSCLKID for Microsoft Ads clicks
- Added latest version of utm_form 1.2.0
- Added support for fbclid and IFBCLID for Facebook ads and organic Facebook clicks
- Removed adpos variable and IADPOS since Google Ads no longer supports this information
- fixed bug where documentation and code did not match variables passed.
- Added latest version utm_form 1.0.4
- Added options for the domain name (default .tld) and TTL of cookie (default 30 days)
- First version released to the WordPress community.
The full changelog is available here.