Sell more with trust

Address the concerns that cost you sales by meeting the TrustedSite Certification standard and showing your site is trusted at every stage of the buying funnel. Tested and trusted by Burts Bee’s,, and more.

Key Benefits:

  • Show you’re trustworthy: Pass our security tests to display the TrustedSite trustmark, which lets visitors know your site is one of the good guys.
  • Increase conversions: The TrustedSite trustmarks are tailored to convert more visitors at every stage of the sales funnel.
  • Get repeat business: Shopper Identity Protection covers your customers in the event of identity theft, giving them a reason to come back again.

How it works

The TrustedSite certification ensures your customers can trust your site and your business. We begin by checking your site for security issues and verifying key contact information so we know your site is secure and your business is legitimate.

Once you’ve passed our security scan, your site begins displaying the TrustedSite floating trustmark for up to 500 visits per month at no charge.

When your visitors click on the trustmark, we’ll show them an on-site modal available in 20 languages. It shows the secure status of your website. Additionally, we’ll show you are a Verified Business by independently verifying your key contact information and displaying it on your verification modal—proving that your business is legitimate, reliable, and can be trusted.

Get Pro

Upgrade to a paid plan and get even more features, including:

Display to all of your customers: With our free plan, we’ll only display the trustmark for your first 500 visits each month. With our Pro plans you can select the limits that make sense for your traffic.

The Complete System of Trustmarks: Display a wide variety of trustmarks to convert visitors at every stage of the sales funnel. The trustmarks included are:

  • The TrustedSite floating trustmark
  • The TrustedSite Secure Checkout trustmark
  • The TrustedSite Secure Form trustmark
  • The TrustedSite Secure Login trustmark
  • The Shopper Identity Protection trustmark
  • The McAfee SECURE engagement trustmark

Issue-Free Orders: Show off the percent of orders that you completed with our any problem.

Shopper Identity Protection: Protect your customers with 90-days of Identity Protections, good for up to $100,000.

More sales. Guaranteed.

When A/B testing our fully-implemented service, top ecommerce brands have seen a significant increase in their sales, like:

  • 3.2% increase over Norton Shopping Guarantee
  • 4% increase over McAfee SECURE
  • 8.56% increase
  • 26.92% increase

We offer a 30-day money back guarantee with any of our Pro plans. If you don’t see an increase in conversions, we’ll give you an app credit.

TrustedSite uses Amazon Web Services as a CDN. TrustedSite is GDPR compliant and fully complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework. View our full [terms] ( and [privacy policy] (


  • The TrustedSite trustmarks help show your site is trustworthy at every step of the sales funnel.
  • Protect your customers' identities by offering them free Shopper Identity Protection when shopping on your site.
  • Manage your services and customize your trustmarks from our easy-to-use admin portal.
  • Compare your site's perceived trustworthiness to others.


  1. Upload trustedsite to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Configure account and settings through the ‘TrustedSite’ menu in WordPress
  4. After signup for the TrustedSite Pro service, add the engagement trustmark to your site, add the following code to your site wherever you’d like to display it: [trustedsite]


What are the trustmarks?

The TrustedSite certification and trustmarks are designed to build trust in a merchant’s reliability and the safety of personal data. The suite of trustmarks are designed to increase confidence when it matters most. The trustmarks let website visitors know that a website has been tested and certified to meet our security standards. When a website is certified, it can display the trustmark. When it no longer meets our standards, the trustmark vanishes until the standards are met.

Will the TrustedSite trustmarks work with other Security plugins I have on my site?

Yes. Often we require certified sites to have multiple layers of security including SSL certificates and perimeter and behind the firewall vulnerability scanning. In many cases, a website will have several security services in place along with TrustedSite certification.

What do you get with the free version of TrustedSite certification?

Once your site is certified, the TrustedSite floating trustmark will display on your website, which lets your customers know the site they’re on is part of the SECURE web. With the free service, the trust mark will display for the first 500 visits each month. After your site reaches the 500 visit limit, the trustmark will not be displayed for the remainder of the month. The trustmark will reappear at the beginning of the following month and your visit count will start over at zero.

How do you define 500 visits?

We define “visits” as anyone who engages in a session on your site at some point during the month. The session cookie is set for 24 hours. This means that the visitor needs to be idle for more than 24 hours to be counted as a “visitor” for a second time. At the beginning of each month, the visit count will start back at 0. Each time you login to your account at, you’ll be able to see how many visitors have seen the trustmark so far for the given month.

How do I upgrade to a Pro plan?

Upgrading is easy! When you upgrade, your trustmark code stays exactly the same. Login to your account and you’ll have to option to upgrade to Pro. Once you select this option, you can make your first payment and set everything up in just a few minutes. (Note: you will need to add additional snippets of code to your site in order to install the additional trustmarks. Don’t worry: there are easy-to-follow directions on how to do this once you have completed the upgrade.)

How does pricing for TrustedSite Certification Pro work?

TrustedSite Certification pricing is based on usage and how many visits your site gets each month.


June 18, 2020
thanks to trustedsite our site is one up above in customer confidence
June 15, 2020
Love this plugin. It adds a nice level of trust. And support has been very responsive.
May 31, 2020
Eu realmente gosto do plugin, pois ajuda a aumentar as conversões a medida que os usuários passam a confiar mais no site quando veem o badge de que o site é seguro.
November 13, 2019
It's one of my favorite plugins. It's really been improved from the last time I used it. Really good for pushing up credibility and trust. I'm shocked more people aren't using it. There's only one thing I don't appreciate about it; you need to pay to change position of trust badge 🙁
Read all 5 reviews

Contributors & Developers

“TrustedSite” is open source software. The following people have contributed to this plugin.


Translate “TrustedSite” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Dashboard improvements


  • Added new shortcode for TrustedSite banner and testimonials


  • Fix bugs


  • Improvements


  • Fix bugs


  • Fix bugs


  • Added support for TrustedSite Lite plan


  • Added new shortcode for updated TrustedSite SIP trustmark


  • The initial release