Tallyvane Pixel for AppLovin Ads

Description

AppLovin opened its ad platform (Axon) to every online shop. Its own setup apps are for Shopify, so WooCommerce shops are told to wire the pixel by hand through Google Tag Manager. This plugin does the whole setup for WooCommerce in a few minutes, free.

Free, everything included

• AppLovin pixel on every page with the full shopping funnel: page_view, view_item, add_to_cart (including AJAX and block buttons), begin_checkout and purchase, in the exact format AppLovin asks for.
• Server-side sales through the AppLovin Conversion API. Each paid order is also sent from your server, so ad blockers and browser privacy settings cannot hide it. The pixel and the server share one ID per order, so AppLovin counts each sale once.
• Ad click matching. The click IDs AppLovin adds to your links (aleid, alart) are kept with the order, so sales are credited to the right ad even when the pixel is blocked.
• Product catalog feed for AppLovin’s Dynamic Product Catalog: one private link, every product and variation, IDs that match the pixel, refreshed daily by AppLovin.
• Customer matching (optional): sends the buyer’s email and phone with purchases; AppLovin turns them into a one-way code (hash).
• Cookie consent: can wait for marketing consent from any consent plugin that supports the WP Consent API.
• Works with the block checkout and the classic checkout, and with WooCommerce order storage (HPOS).
• A log of the last sales sent from your server, with plain-English errors.

Spend Guard alerts (optional service)

Spend Guard reads your AppLovin numbers and emails you before money is wasted. It only watches and warns; it never changes your campaigns.

• Free: an email when a campaign spends a set amount in a day with no sales, checked daily.
• Pro ($29 a month, first 7 days free): hourly checks, return on ad spend below your target, daily spend limit reached, sudden spend jumps, “AppLovin is not seeing your sales” (your shop saw orders from AppLovin clicks but AppLovin recorded none), and a weekly report.
• Try it first with demo numbers, no AppLovin account needed.

Nothing is sent to Spend Guard unless you connect it. See “External services” below.

Tallyvane and Nero Engine Group Ltd are not affiliated with or endorsed by AppLovin. AppLovin and Axon are trademarks of AppLovin Corporation.

External services

This plugin connects to the following services.

AppLovin (Axon) pixel and Conversion API, run by AppLovin Corporation. Used to measure your ads, which is the purpose of the plugin.

• When the pixel is on (an Event Key is saved), your shop’s pages load AppLovin’s pixel scripts from https://s.axon.ai/pixel.js and https://res4.applovin.com/, which send page views and shop events (products viewed, added to cart, checkout started, purchases with order value and items, and, if “Customer matching” is on, the buyer’s email and phone) from the visitor’s browser to AppLovin. If “Cookie consent” is on, this only happens after marketing consent.
• When server-side sales are on (a Conversion API key is saved), each paid order is sent from your server to https://b.applovin.com/v1/event: order value, tax, shipping, currency, items, order ID, the visitor’s IP address and browser name, AppLovin’s click IDs and visitor cookie, and, if “Customer matching” is on, the buyer’s email, phone, user ID, country and postcode.
• AppLovin terms: https://www.applovin.com/terms/ and privacy policy: https://www.applovin.com/privacy/

Tallyvane Spend Guard (optional), run by Nero Engine Group Ltd (UK company 16521432), at https://spend-guard-woo.nerolabs.workers.dev. Nothing is sent until you tick the agreement box and click Connect on the Spend Guard tab.

• On connect: your AppLovin Report Key, the alert email address, your site’s address and name, currency, time zone and the plugin version.
• Every hour while connected: daily order totals for the last 8 days (number of orders, their value, and how many came from an AppLovin ad click). No customer details and no individual orders.
• When you open the Spend Guard tab or save its settings: your alert settings, and the service sends back your alerts and AppLovin numbers.
• Disconnecting, or deleting the plugin, asks the service to delete your site’s data.
• Terms: https://spend-guard-woo.nerolabs.workers.dev/terms and privacy policy: https://spend-guard-woo.nerolabs.workers.dev/privacy
• Pro is paid through Stripe (https://stripe.com/legal and https://stripe.com/privacy) on a payment page you open yourself.