SwiftAd

Description

Swift Ad is backed by a powerful ad server, you can take advantage of frequency capping, geo targeting, set run dates, cap total impressions, all the tools you need to take control.

Swift Ad is a lightning fast plugin backed by a powerful ad server, making it so you can take any display ad on your website and set dynamic controls on how it behaves. Take full advantage of frequency capping, geotargeting, run dates and capping of impressions. All this with no added stress and no latency issues. Plus, you’ll now have sophisticated third-party reporting and analytics that helps you make decisions you need to with new and stronger confidence.

With Swift Ad you can easily manage your display advertising from right within your WordPress website. With Swift Ad you get:

  • A custom content type to setup and manage advertising campaigns
    Swift Ad’s custom content control lets you keep your display ads separate from other content while stilling being able to take advantage of all the features of typical post management. Swift Ad comes with an intuitive interface that lets you ad images, videos, ad tags and more.

  • Geotageting
    Swift Ad makes it possible for you to run regionally targeted campaigns, delivering geographically relevant advertising that caters to local tastes.

  • Able to limit by date range & and total impressions
    Swift Ad lets you set a date range you want the post to serve in and the maximum number of impressions. Truly powerful content.

  • Frequency Capping
    This is a fancy word that means Swift Ad gives you the ability to limit how often a post is seen at the top of your feed, or in the location of your choosing, by any given visitor.

  • Tacked for impressions and clicks
    Every Swift Ad is tracked with unparalleled accuracy for impressions and clicks. Now you can see how many times a post in your feed was clicked on or viewed.

  • Split Testing
    Now, with Swift Ad, you can split test anything (also known as A/B testing) in order to gauge the performance of one post against another. Start maximizing the performance of your sponsored content today and find out what headlines, what messages best resonate with your visitors.

With Swift Ad you get all the features you would expect from a powerful ad server right here in WordPress. Swift Ad gives you the ability to sell, manage and measure on any kind of display advertising you can imagine. Static to video.

Our intuitive interface makes it super easy to setup a display ad, preview the post before it goes live and gather metrics on how it’s serving. You can now have complete control of display advertising at your finger tips with the simple push of a button.

Screenshots

  • Example of Swift Ad New Form

Installation

  1. Upload the plugin files to the /wp-content/plugins/swiftad directory, or install the plugin through the WordPress plugins screen directly.

  2. Activate the plugin through the ‘Plugins’ screen in WordPress.

  3. To complete the installation process you do need to register your plugin. Simply take two simple steps to create and account on http://swiftimpressions.com and you’re ready to roll and enter your license key by going to your WordPress dashboard > Swift Ad > Dashboard. Once activated the status indicator in the Swift Ad plugin will change from red to green.

Note: If you need help installing the plugin on your website, don’t hesitate to give our support team a call (208-473-7119) and we will gladly help. No matter what we will be here to help you! We are eager to help you with any step.

  1. Go to the plugin setup screen Swift Ad > Plugin Setup. This is where you decide where you want your Swift Ads to serve on your website with Swift Ad’s easy setup process. Please see the plugin for more details.

  2. The next step is to setup placements and insert the shortcode into page content, widgets or templates. What you chose all depends on where you want to ads to serve and on your personal setup preferences. This can be a daunting task for someone starting up, but don’t worry, just give call (208-473-7119) and we will walk your through it step by step. If you would rather do it yourself, here is a helpful walkthrough: https://swiftimpressions.com/swift-ad-walkthrough/.

  3. Once installed and setup, your ready to create your first display ad using Swift Ad. Please see our online walkthrough for more information: https://swiftimpressions.com/swift-ad-widget/.

For a detailed explanation on how to use the Swift Ad plugin please start here: https://swiftimpressions.com/swift-ad-walkthrough/. 
 

FAQ

WHAT IS A SWIFT AD?

A Swift Ad is the best way to serve and manage display ads. The Swift Ad plugin turns what would be just another display ad into effectually managed advertising.

You control who sees your ads and how often they see it.

IS IT FREE? HOW DO WE PAY WHEN WE UPGRADE?

Yes, Swift Ad comes with 10,000 free monthly impressions. Beyond that Swift Impressions offers recurring billing every thirty days from the day of sign up.

HOW SAFE IS MY CREDIT CARD INFORMATION?

Swift Impressions uses a third party credit card service company called Stripe. They keep all information secure and protected. Swift Impressions never stores or views your credit card information.

CAN I STACK DISPLAY ADS WITH SWIFT AD?

Yes. Swift Ads allow you to alternate any content in the same spot. Just make as many ads for the spot and let the technology meet the goals you have set.

WILL A SWIFT PLUGIN SLOW DOWN MY SITE?

No. Swift Ad has been rigorously tested and precisely engineered to deliver a quick and seamless experience for everyone involved.

WILL IT EVER INTERFERE WITH MY OTHER PLUGINS?

Generally, it will not have any affect on your other plugins. Swift Ad runs independently and is very targeted to do one specific task. If there is ever an issue, our support team is ready to take immediate action to help you.

WHEN CAN I REACH YOUR SUPPORT TEAM?

Our “official” support hours are Monday – Friday, 8 AM to 10PM MST. However, we know you are always working and we’re going to make ourselves available to you. Call us, email us or text us. It’s pretty simple.

WHAT DOES A SWIFT AD LOOK LIKE?

It looks exactly like every thing else on your site looks like. It matches the look and feel of your site perfectly.

HOW DO I SETUP THE SWIFT AD PLUGIN?

That my friend we can help you with. Please click, here, and visit our handy-dandy walkthrough. You can also contact out service department and get a real live person whenever you would like.

WHAT IS AD LANDER?

It is a technology platform for delivering ads that is immune to ad blockers. The platform also includes robust analytics and split (A/B) testing tools.

WHAT IS THE DIFFERENCE BETWEEN SWIFT IMPRESSIONS AND AD LANDER?

Swift Impressions is the parent company. The Swift Impressions platform was designed to give publishers much more control over what was published on their websites through ad and sponsored content networks. We built Ad Lander as an enterprise product and we have adapted it to something for mass distribution.

HOW DOES AD LANDER WORK?

Basically… The Ad Lander technology serves ad content as organic content. From an Ad Blocker perspective there is zero difference between the two and therefore it cannot block an ad. There is a little more to it than that, for example we add a transparency layer but the above is essentially still true regardless.

WHICH PRODUCTS RUN THE AD LANDER TECHNOLOGY?

Swift Ad runs the Ad Lander technology if you are willing to pay for it. It’s worth it, and that is not a biased statement. (Jedi hand wave)

IS THE AD LANDER TECHNOLOGY FUTURE PROOF?

Absolutely! There is literally no programmatic method, and there never will be, that an ad blocker can utilize to understand when an Ad Lander ad is an ad. Ultimately, it’s all content and we serve it organically.

WHO OWNS THE PATNET FOR THE AD LANDER TECHNOLOGY?

Swift Impressions holds a patent-pending on the Ad Lander technology in the US. Additionally, Swift Impressions has 18 months from September 2016 to file in the UK, EU, Japan and 13 other countries. We intend to file very soon.

ARE THERE ANY LATENCY ISSUES WITH SWIFT AD?

Nope! Our tests so far have shown it to actually be faster.

DOES THE PLUGIN INCREASE MY SERVER LOAD?

Yes. There is a minor, generally manageable increase on your server load.

WHAT IS FREQUENCY CAPPING?

Frequency capping is a fancy word used by industry experts meaning the total number of times any given piece of content is viewable by any one person.

For example, if you create a Swift Ad and set the frequency capping to 3, the maximum number of times any given user will be able to see that post is 3 separate times. After that, it will be placed back to it’s normal place in your feed.

WHAT ARE IMPRESSIONS?

Impressions are how many times a piece of content has been viewed.

WHAT IS MEANT BY GEO TARGETING?

Geo targeting refers the ability to place restrictions a post in a manner that only certain visitors from any given location or locations will be able to see it.

For example, if an advertiser would like to run a sponsored post on your site for a wedding expo in Colorado. I doesn’t make sense for the advertiser to pay for the impressions coming for visitors in New York.

Geo targeting allows for highly targeted and effects advertising.

Installation Instructions
  1. Upload the plugin files to the /wp-content/plugins/swiftad directory, or install the plugin through the WordPress plugins screen directly.

  2. Activate the plugin through the ‘Plugins’ screen in WordPress.

  3. To complete the installation process you do need to register your plugin. Simply take two simple steps to create and account on http://swiftimpressions.com and you’re ready to roll and enter your license key by going to your WordPress dashboard > Swift Ad > Dashboard. Once activated the status indicator in the Swift Ad plugin will change from red to green.

Note: If you need help installing the plugin on your website, don’t hesitate to give our support team a call (208-473-7119) and we will gladly help. No matter what we will be here to help you! We are eager to help you with any step.

  1. Go to the plugin setup screen Swift Ad > Plugin Setup. This is where you decide where you want your Swift Ads to serve on your website with Swift Ad’s easy setup process. Please see the plugin for more details.

  2. The next step is to setup placements and insert the shortcode into page content, widgets or templates. What you chose all depends on where you want to ads to serve and on your personal setup preferences. This can be a daunting task for someone starting up, but don’t worry, just give call (208-473-7119) and we will walk your through it step by step. If you would rather do it yourself, here is a helpful walkthrough: https://swiftimpressions.com/swift-ad-walkthrough/.

  3. Once installed and setup, your ready to create your first display ad using Swift Ad. Please see our online walkthrough for more information: https://swiftimpressions.com/swift-ad-widget/.

For a detailed explanation on how to use the Swift Ad plugin please start here: https://swiftimpressions.com/swift-ad-walkthrough/. 
 

Reviews

GO to ad manager

Best ad manager. Customer support is always there when I need them. The simple widget adding helps out.

Split testing my ad network

I like to use this to host my ads. Used to use ad rotate but this gives me everything ad rotate does and more. Split testing my ad networks was a great idea guys!

Read all 3 reviews

Contributors & Developers

“SwiftAd” is open source software. The following people have contributed to this plugin.

Contributors

Translate “SwiftAd” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

0.1.6 Changelog

-fix license setup
-allow for target change mid campaign

0.5.0 Changelog

-redesign admin interface
-fix split testing issues

0.5.1

-Fix a few formatting issues in admin
-change ad to draft if error on update
-added license limit display to the dashboard.

0.5.2

-added registration for free account on the dashboard page.

0.5.3

-Fixed geo targeting with new api update