Subscription DNA®


Subscription DNA® is an enterprise subscription billing and membership management platform. With DNA, you can easily manage your recurring revenue business with cloud billing automation, robust reporting, communications tools, paywall authentication and much more. DNA quickly integrates with your site to allow subscription paywall or registration signup, customer self-serve accounting screens, and protect premium content assets. Subscription DNA pricing starts at just $99/m (+ setup) and we offer both a tiered rate and % per transaction arrangement. Please visit for more information and to contact us.

As a benefit to Subscription DNA® clients who use WordPress, this plugin can be enabled and will help speed up integration and quickly ties in the basic subscriber functionality needed to run your membership site. Our support team provides hands on integration help and custom enhancements as needed.

Please Note:

This plugin ONLY works as an integration interface with an active/paid account to our full-featured SaaS cloud billing and membership management platform. You’ll need a DNA account to be able to activate the plugin. For production, you will need a payment gateway supporting tokenization and an SSL Certificate. We do support Paypal standard for payments, however, a payment gateway is ideal for utilizing the full power of Subscription DNA.

For more information, including features, pricing and sandbox demonstration, please contact us:

Plugin Features Include:

Member and Group Self Serve Screens:

  • Free Registration or Paid Subscription Signup
  • Account Login
  • Forgot My Password
  • My Profile
  • My Password
  • My Subscriptions
  • My Payment Methods
  • My Transactions
  • Manage Group Members
  • Gift Subscriptions


  • Generate standard member and group self-serve screens above
  • Create a member menu or use an optional widget based menu
  • Protect any Page / Post / Post Category access from unauthorized member access
  • Protect FTP folder content anywhere within the worpress path
  • Build custom signup forms
  • Optionally enable payment by cash/check
  • Limit secure post summary length
  • Flipbook support added if add-on purchased and enabled in the client account
  • The Subscription DNA administrative console is managed securely outside of WordPress


  • Layout aesthetic or API connection customizations can be made to the layout or code as needed w/o risk of overwriting from a plugin update.
  • DNA’s development team is available as needed to help enhance both the UI and functional aspects of your site or administrative console.

Attention Developers

You’re out there. Innovating, sometimes by task, sometimes by passion. We crave your input.

Help make our platform better and perhaps earn some bucks for your suggestions, widgets and custom apps. Who knows, maybe you’ll even procure an opportunity to become part of our team.

Register now for sandbox access and API reference documentation and let’s work together.


There a couple of ways to install Subscription DNA plugin for WordPress.

First, you can download it directly from the plugins directory, and install it by following these steps:

  1. Upload the whole Subscription DNA admin directory to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Go to the Settings > SubscriptionDNA screen and enter your “TLD” and “API KEY” found in your Subscription DNA account Configurations screen. You must have a DNA account to activate the plugin. Once activated, you can generate the DNA screens, add your menu and quickly start testing!

Or, you can install it by creating the directory from the Admin section of your WordPress blog by following these steps:

  1. Under the ‘Plugins’ menu in WordPress select ‘Add New’
  2. Enter ‘Subscription DNA’ into the search box, choose the ‘install’ option on the right hand side of the listing
  3. Activate the plugin through the ‘Plugins’ menu in WordPress
  4. Go to the Settings > SubscriptionDNA screen and enter your “TLD” and “API KEY” found in your Subscription DNA account Configurations screen. You must have a DNA account to activate the plugin. Once activated, you can generate the DNA screens, add your menu and quickly start testing!


Is Subscription DNA® PCI Compliant?

Yes. We maintain quarterly PCI Compliance scans and extended server hardening. Each Subscription DNA client owns their own account data. Your subscriber’s sensitive information is encrypted and secure. The administrative portal is protected through SSL by encrypted password and optional CAPTCHA security code. Authenticated clients can export and download their member and reporting data at any time. Subscription DNA® will NEVER intentionally share or misuse client data.

Can Subscription DNA® allow subscribers to update their profile?

Yes. We include a ready-to-go subscriber portal where users can manage their profile, view transaction history, update their payment information, manage their subscriptions, etc. Alternatively, you can completely brand/customize a member portal in your template to transparently work with your site using advanced web services integration.

What are the key factors in how much we’ll spend on Subscription DNA®?

Currently, our intelligent monthly pricing is tiered, based primarily on number of subscribers and your average cost of service. We will also entertain percent or flat fee per transaction payment models. We may negotiate with you to find a mutually agreeable cost. We grow as you grow.

We want to keep our content on our own servers so we have more control. Is this possible?

Yes. This is a great benefit and the suggested method. You continue to manage your content on your site. We provide various integration hooks to authenticate and track your subscribers remotely.

How simple or complex is the integration of your service? How long does it normally take?

Integration can be as simple or complex as you need it to be – meaning, as you further customize your subscriber’s experience, more programming integration time and skills may be required. A simple integration which requires basic experience can take as little as 3-5 days. More complex integration will take longer, perhaps weeks as you wish to build a complete custom interface using our flexible API. We admit we’ve have had very successful clients with large subscriber bases that have taken 3-5 months to fully integrate and test before deploying – a testament to the power of our platform.

Can a Subscription DNA® client request customizations or integration help?

Yes. We are flexible as many customization requests are fulfilled expediently. We have built numerous modules and encourage the development of third-party plugin apps to interface with our API.

Can Subscription DNA® be used for subscriber management for a print publication?

Absolutely. The real beauty of Subscription DNA® is the flexibility and modular structure. Subscription DNA is built as a platform and can be used for a variety of individual or combined uses such as data capture and reporting, software licensing, memberships, on-demand or recurring billing and more.

What is the support process if we need assistance?

The first line of support is via email. Normally you will receive reply within two hours, but more than likely near immediate if during business hours. Should you need immediate help, contact us by phone at 513-574-9800. If we do not pickup, be sure to leave your message and we’ll return your call as soon as possible.

Does Subscription DNA® include CRM tools?

Yes. Our CRM tools allow you to completely manage the customer lifecycle as well as create public or private notes and reminders for any user.

Does Subscription DNA® include email communication tools?

Yes. We provide a built-in email manager that supports HTML and Plain Text emails. You can create and reuse templates for quick communications to target subscriber groups.

What payment gateways do you support?

We support all the most popular payment gateways using tokenization and can quickly tie in new gateways if necessary.

Does Subscription DNA® support VAT or Tax schemes?


How long has Subscription DNA® been in business?

Subscription DNA is a sister company of successful small web development company, Atlas Design and Technology, Ltd., based in Cincinnati, Ohio. Atlas has been in business since 1997 and officially launched the iSubscribe.TV application in 2001. iSubscribe.TV was reinvented and rebranded in 2007 to Subscription DNA®.

Are you large company? How can we get the attention we may need?

With our small business approach, we are not looking for huge numbers of clients. We want to keep business simple, provide personal support, and build trust and confidence in the value of our business relationship. To run a successful subscription based website, you need the right subscription billing and membership tools and the right team. You need Subscription DNA®. Please contact us for references.


Great plug-in, even greater support

When launching our new site, we were forced at the last moment to move from another online subscriber management system to Subscription DNA, and it turned out to be the best thing that ever happened to us. This plugin gives you complete subscriber management from within WordPress, without writing any code. But if you want to do your own customizations, the developer has created a system to allow you to do this easily without overwriting the core plugin files. The set of features is amazing and the developer and his company have provided fantastic support all along. I can't say enough good things about this plugin, and I would encourage anyone who needs to manage a significant quantity of print and online or online only to take a look at this.

Nice Features

This plugin provides some really nice features to sell subscription based contents online. Works with pdf documents, where you can deliver contents security so that only subscribed users can access it.
Read all 3 reviews

Contributors & Developers

“Subscription DNA®” is open source software. The following people have contributed to this plugin.

Translate “Subscription DNA®” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



Extensive API’s available with both REST and SOAP. Full API documentation with example codes is provided upon request.

Enhanced architecture to allow for separation of code and templates.
Enhanced architecture to update plugin w/o risk of overwriting customizations.

Shortcodes introduced for all Subscription DNA generated pages.
[subscriptiondna-login] SubscriptionDNA Login Page.
[subscriptiondna-subscribe] SubscriptionDNA Registration page.
[subscriptiondna-forgot-password] SubscriptionDNA forgot password page.
[subscriptiondna-members] SubscriptionDNA members home page.
[subscriptiondna-my-profile] SubscriptionDNA user profile management page.
[subscriptiondna-change-password] SubscriptionDNA change password page.
[subscriptiondna-manage-subscriptions] SubscriptionDNA manage subscriptions page.
[subscriptiondna-payment-methods] SubscriptionDNA manage credit cards list.
[subscriptiondna-transactions] SubscriptionDNA transactions listing page.
[subscriptiondna-groups] SubscriptionDNA groups management page.
[subscriptiondna-gift] SubscriptionDNA gift subscription page.

Enhanced promotional code validation.
Enhanced gift subscription validation and options.
Enhanced group package signup automation.
Enhanced integration for group member signup options.
Enhanced auto-hiding payment fields and validation.

Added support for flipbook content display upon client account upgrade.
Added support for subscriber referral codes that can be used for tracking.
Added support for protecting FTP folder content.
Added support for quickly building custom signup forms to your DNA services.
Added support for enabling cash/check payment method.