Description

Specflux Marketing Analytics Chat lets you have conversations with your marketing data using AI. Connect your analytics platforms and ask questions in plain English to get instant insights and recommendations.

Supported Platforms

Google Analytics 4 – Traffic metrics, user behavior, conversions, real-time data
Google Search Console – Search performance, queries, indexing status
Microsoft Clarity – Session recordings, heatmaps, user behavior insights

Key Features

Built-in AI Chat – Chat with your analytics data through the WordPress AI Client built into core. You pick your AI provider once under Settings > Connectors; this plugin stores no AI keys of its own
MCP-Native Architecture – Exposes analytics as MCP abilities for any compatible AI assistant
Interactive Onboarding Wizard – Step-by-step setup with guided configuration
Analytics at a Glance Dashboard – Dashboard widget with sparkline trends
Admin Bar Pulse Indicator – Quick analytics status in the WordPress admin bar
Smart Prompt Templates – Auto-installed prompts for common analytics questions
MCP Abilities Catalog – Browse all available analytics abilities in one place
Connection Depth Prompts – Contextual prompts that adapt to your connected platforms
Multi-Platform Support – Connect all your marketing data sources
Secure Credentials – OAuth 2.0 and encrypted API key storage
Smart Caching – Reduce API calls with intelligent caching
Cross-Platform Analysis – Compare data across all connected platforms

How It Works

Connect your analytics platforms via OAuth or API keys
Use the built-in AI chat right inside WordPress (works out of the box on WordPress 7.0)
Ask questions like “How did my traffic change this week?”
Get AI-powered insights and recommendations

Prefer to use an external AI client (Claude Desktop, ChatGPT, Cursor)? Install the optional MCP Adapter plugin (see Requirements) to expose these tools over the Model Context Protocol.

Requirements

WordPress 7.0 or higher (includes Abilities API and AI Client in core)
MCP Adapter plugin (optional; only needed to connect external AI clients such as Claude Desktop or Cursor). It is available from GitHub at https://github.com/WordPress/mcp-adapter and is not required for the built-in chat.
PHP 8.1 or higher
SSL certificate (HTTPS) for OAuth connections
PHP extensions: json, curl, openssl, sodium

External Services

This plugin sends data to the external services listed below. Each service is
contacted only after you connect the corresponding platform on the plugin’s
Connections screen. A site with no connections configured makes no external
requests.

Google Analytics 4 and Google Search Console (provided by Google LLC)

What it is used for: reading your own analytics and search-performance data so
it can be shown in the plugin dashboard, exposed as MCP abilities, and used to
answer questions in chat.

What is sent and when: connecting an account sends your authorisation request to
accounts.google.com, and access and refresh tokens are exchanged against
oauth2.googleapis.com. Once connected, report requests go to
analyticsdata.googleapis.com (GA4 traffic, behaviour, and conversion metrics),
analyticsadmin.googleapis.com (the list of your GA4 properties, requested during
connection setup), and searchconsole.googleapis.com (search queries, clicks,
impressions, and indexing status). Each request carries your OAuth access token,
the GA4 property ID or Search Console site URL being queried, and the date range
and metrics requested. Requests are made when you open a plugin screen whose
cached data has expired, when you refresh the dashboard widget, and when an
ability is run from the built-in chat or an external MCP client. No post
content, visitor records, or other personal data from your WordPress site is
sent.

Microsoft Clarity (provided by Microsoft Corporation)

What it is used for: reading your own Clarity project’s behavioural metrics,
including session counts, engagement and scroll data, and the insights Clarity
derives from session recordings and heatmaps.

What is sent and when: the plugin calls the Clarity Data Export API at
www.clarity.ms. Each request carries your Clarity API token and project ID,
together with the number of days and the dimensions requested. Requests are made
when cached Clarity data has expired and a plugin screen, a dashboard widget
refresh, or an MCP ability asks for it. Clarity permits ten export requests per
project per day, so responses are cached for one hour.

AI chat responses

This plugin does not contact any AI provider directly and stores no AI provider
credentials. The built-in chat calls the AI Client included in WordPress 7.0,
which sends your chat messages and the analytics results described above to
whichever provider you have configured for your site under Settings >
Connectors. That provider’s own terms of service and privacy policy govern that
transfer, and WordPress stores its credentials.

Privacy Policy

This plugin:
* Stores encrypted API credentials for the analytics platforms you connect in your WordPress database
* Connects only to the analytics services you configure, as detailed under External Services above
* Does not track your site’s visitors and sends no data to the plugin author
* Does not store analytics data permanently; results are fetched on demand and cached temporarily
* Stores no AI provider credentials; chat is handled by the WordPress AI Client using the provider configured for your site

Screenshots

Dashboard overview with connected platforms

MCP Abilities Catalog showing available analytics abilities — Dashboard overview with connected platforms

Installation

Prerequisites

Ensure you are running WordPress 7.0 or higher (includes Abilities API and AI Client)
Optional, for external AI clients only: install and activate the “MCP Adapter” plugin from GitHub (https://github.com/WordPress/mcp-adapter). The built-in chat works without it.

Plugin Installation

Upload the specflux-marketing-analytics-chat folder to /wp-content/plugins/
Activate the plugin through the ‘Plugins’ menu in WordPress
Go to Marketing Analytics > Settings > Google API to configure OAuth credentials
Connect your analytics platforms from the Connections page
Configure your MCP client (e.g., Claude Desktop) to use the plugin endpoint

Configuring MCP Client

Add this to your Claude Desktop configuration:

{
  "mcpServers": {
    "wordpress-marketing": {
      "transport": {
        "type": "http",
        "url": "https://your-site.com/wp-json/mcp/mcp-adapter-default-server",
        "headers": {
          "Authorization": "Basic base64(username:application-password)"
        }
      }
    }
  }
}

FAQ

How does the AI chat work?: The plugin exposes your analytics data as MCP abilities. Any MCP-compatible AI assistant (Claude Desktop, ChatGPT, Cursor) can query your data by calling these abilities. Just type a question like “What are my top traffic sources?” and get an instant answer.
Do I need to pay for API access?: The plugin itself is free. However, you may need API access for:
* Google Analytics and Search Console – Free with Google Cloud account
* Microsoft Clarity – Free
Is my data secure?: Yes. All API credentials are encrypted using libsodium before storage. OAuth tokens are handled securely with CSRF protection. No analytics data is stored permanently – it’s fetched on demand.
What can I ask the AI?: You can ask questions like:
* “How did my traffic change compared to last week?”
* “What are my top performing pages?”
* “Show me my search console queries”
* “Compare my GA4 and Clarity data”
What WordPress versions are supported?: WordPress 7.0 and higher is required. The plugin uses the Abilities API and the AI Client, both included in WordPress 7.0 core, so the built-in chat works out of the box. Connecting external AI clients (Claude Desktop, Cursor) over MCP is optional and requires the separate MCP Adapter plugin, available from GitHub.

Reviews

There are no reviews for this plugin.

Contributors & Developers

“Specflux Marketing Analytics Chat” is open source software. The following people have contributed to this plugin.

Translate “Specflux Marketing Analytics Chat” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

0.2.2 – 2026-07-25

Fixed: The “documentation” links on the dashboard and the abilities catalog led to a page that does not exist; they now open the plugin’s setup documentation

0.2.1 – 2026-07-25

Changed: Removed the direct Claude, OpenAI, and Google Gemini chat integrations. Chat now runs solely through the WordPress AI Client, so the provider and its credentials are managed by WordPress at the site level and this plugin stores no AI keys of its own
Changed: Documented every external service the plugin contacts, including the exact domains, the data sent, when it is sent, and links to each provider’s terms of service and privacy policy
Security: The Connections screen checks the plugin capability directly before handling the Google OAuth redirect, in addition to the existing OAuth state validation
Changed: Refreshed all bundled libraries to their current stable releases

0.2.0 – 2026-07-02

Added: Chat can be powered by the WordPress AI Client in core, with the AI provider configured once under Settings > Connectors
Added: Behavior annotations (read-only, non-destructive, idempotent) on all registered abilities for better AI agent safety hints
Security: Settings page (role permissions, Google OAuth client, debug mode) now requires the manage_options capability instead of plugin access alone
Security: The chat view now verifies conversation ownership, preventing users from reading another user’s chat history by ID
Security: Credential values (API tokens and keys) are redacted before any debug logging, and error logging is gated behind debug mode
Security: New conversations are always owned by the current user; a client-supplied user ID is ignored
Fixed: Dashboard widget refresh no longer triggers a fatal error caused by mismatched analytics client arguments
Fixed: AI chat tool-category filtering now matches abilities correctly instead of disabling all tools
Fixed: Chat history now sends the most recent messages to the AI instead of the oldest, keeping long conversations coherent
Fixed: The debug-mode toggle now takes effect
Changed: Minimum required WordPress version is now 7.0 (Abilities API and AI Client in core)
Changed: Admin notices now use the wp_admin_notice() core function
Changed: Trimmed unused Google API service classes and refreshed bundled libraries to reduce package size

0.1.6 – 2026-05-09

Fixed: Downgraded PHPUnit to ^10.5 for PHP 8.1 compatibility in CI
Fixed: Updated menu slugs to use full specflux-marketing-analytics-chat prefix

0.1.5 – 2026-05-09

Fixed: Upgraded jetpack-autoloader (5.0.16 5.0.17) and google/apiclient (2.19.0 2.19.3)
Fixed: Removed inline <style> tag, replaced with wp_add_inline_style()
Fixed: Sanitized $_COOKIE name/value before passing to WP_Http_Cookie
Fixed: Added sanitize_text_field() before json_decode() in AJAX handler and prompts view
Fixed: Prefixed all JS globals with specfluxMac to prevent naming conflicts

0.1.4 – 2026-04-20

Fixed WordPress.org review issues
Removed mcp-adapter from Requires Plugins (now optional recommendation)
Fixed Plugin URI to correct repository URL
Included composer.json in distribution
Improved function prefixing for consistency

0.1.2 – 2025-12-13

Added interactive onboarding wizard with guided setup
Added Analytics at a Glance dashboard widget with sparkline trends
Added admin bar analytics pulse indicator
Added auto-installed smart prompt templates
Added MCP Abilities Catalog page
Added connection depth prompts for contextual suggestions
Improved cross-platform summary abilities

0.1.1 – 2025-12-13

Release version 0.1.1

0.1.0 – 2025-12-06

Initial release
MCP-native analytics abilities for AI assistants
Google Analytics 4 integration
Google Search Console integration
Microsoft Clarity integration
Secure OAuth and credential management
Cross-platform comparison tools
Smart caching system