Safetag

Description

Safetag helps publishers meet brand safety requirements by scanning all posts for negative keyword lists provided by advertising partners.

Manage Individual Campaign Lists to Maximize Inventory

Safetag scans each piece of site content identifying negative keywords for each campaign. When publishers combine multiple negative keyword lists into a single exclusion list it severely limits available content. What is excluded from one campaign might be perfectly fine for another. Some clients even prefer edgier content than others.

We know there is considerable overlap between negative keyword lists but there are words like “marijuana” that occupy a gray area. Some clients will stay clear, some don’t care – but what if the client sells CBD products? This is a perfect target. Safetag also manages to Include lists letting publishers separately target this otherwise restricted content.

Detailed Reporting

Brands and agencies send generic lists for their campaigns as required by lawyers. However these lists are generally a hodgepodge of terms and phases added over time with little or no understanding of the impact to individual sites. The downside is a lot of valuable inventory is banned for no rational reason on a particular site.

Safetag reporting gives publishers the ammunition they need to have an intelligent conversation to adjust a negative keyword list resulting in more inventory – a win for both parties.

IAB TAGGING

Add IAB Audience tags to the site and IAB 4 Content tags to each piece of content to further enhance targeting or programmatic revenue.

ADS.TXT EDITING

Safetag includes a built-in ads.txt editor with code validation to make day-to-day updates without the need for a developer. Just to make things a little easier for ad managers.

FREE VERSION

Users can create one campaign for free to scan all posts with detailed reporting. For larger publishers that need multiple campaigns contact us at info@sourcetop.com for licensing information.

Export Tags for Headless setup

In a headless setup, you can export tags using the REST API. (‘yourdomain/wp-json/safetag-api/v1/post-campaign/post_id’).
Note: This URL needs to be secured.