Description
Rocket Marketing Roofing Marketing Toolkit gives roofing companies three practical tools for their WordPress website: local storm damage alert banners, Google review QR codes, and a roofing material comparison tool. Manage everything from one dashboard and display each tool wherever you need it using shortcodes.
Use storm alerts to connect homeowners with your inspection page, make it easier for customers to leave a review, and help prospective customers compare the roofing materials you install before requesting an estimate.
Local storm damage alert banners
Give homeowners in your service area a timely reminder to have their roof inspected after potentially damaging weather.
- Select one or multiple states and the counties your roofing company serves.
- Display a banner when a qualifying weather warning affects any selected county.
- Show a weather-specific heading, icon, and roof inspection message.
- Link the entire banner, including its Contact Us button, to your inspection, estimate, or contact page.
- Choose the banner’s background and text colors to match your website.
- Set how many days the banner remains visible after a warning ends. The default is three days.
- Choose how often to check for weather alerts. The default is every 24 hours.
- Enable or disable the banner without removing its shortcode from your pages.
Supported warnings include severe thunderstorms, tornadoes, high wind, hurricanes, tropical storms, and extreme wind. Severe thunderstorm warnings can cover hail or damaging wind. Watches, advisories, and test alerts do not trigger the banner.
Weather checks run in the background when someone visits your website and the configured interval has elapsed. No weather API key is required. Active-warning messages ask homeowners to wait until conditions are safe before arranging an inspection.
The banner is a marketing tool, not an emergency notification system or confirmation of roof damage. A warning may affect only part of a selected county, and detection depends on website visits and your check interval. The first check uses the weather service’s available seven-day alert history; previously detected events are retained locally for longer display periods.
Google review QR codes
Make it easier for customers to leave a review after a roofing project or inspection.
- Add your Google Business Profile link for leaving a review.
- Generate a QR code when that saved link is added or changed.
- Preview and download the QR code from your WordPress dashboard.
- Display a clickable QR code on your website using a shortcode.
- Use the downloaded image on printed review cards, project handouts, or other customer materials.
QR codes are generated locally using a bundled JavaScript library and saved on your website. No external QR service, API key, or Google account connection is required. Displaying the code or saving an unchanged review link does not regenerate it.
This tool directs customers to your review link; it does not import Google reviews or automatically send review requests.
Roofing material comparison tool
Help homeowners understand their roofing options and move toward requesting an estimate.
- Compare asphalt shingles, metal roofing, and tile roofing.
- Enable only the materials your roofing company installs.
- Customize each material’s estimated lifespan, durability, and relative cost.
- Add a separate Get a Quote link for each roofing material.
- Clear a detail field to hide that information, or clear a quote URL to hide its button.
- Choose which material receives the Most Popular badge. Asphalt shingles is selected by default.
- Set one color for the material selectors and quote buttons, and choose the header gradient’s starting color.
- Add an optional phone number for the Call Us Today button.
- Enable or disable the complete tool while retaining your settings.
The tool includes a roof-photo header, material photos, comparison cards, icons, quote buttons, and a help section. Homeowners can highlight a material while keeping every enabled option visible for comparison. The layout adapts to mobile screens.
All three materials and the comparison tool are enabled by default. Quote links initially point to your website’s /contact/ page. Example lifespan, durability, and cost values are editable starting points; adjust them for your products, installation practices, and local conditions.
Available shortcodes
- [roofing_marketing_storm_banner] – local storm alert banner with a link to your inspection or contact page.
- [roofing_marketing_review_qr] – clickable QR code for your saved Google review link.
- [roofing_marketing_material_comparison] – comparison of your enabled roofing materials and their saved details.
Use these in a WordPress Shortcode block or compatible page-builder content. The dashboard includes a Copy button beside each shortcode. Updating a saved setting changes its output wherever the shortcode is rendered.
About Rocket Marketing
Founded in 1998, Rocket Marketing is a premier roofing marketing company for contractors looking to generate more qualified leads and win more jobs. With more than 4,961 roofing leads generated, Rocket Marketing combines roofing industry expertise with SEO, Google Ads Local Services Ads, and AI search optimization to help contractors strengthen their online visibility and grow their businesses. Their one-roofer-per-city policy gives each client an exclusive marketing partnership in their city.
More information: https://www.rocketmarketinginc.com/
About us: About Rocket Marketing
Our other plugin: Rocket Marketing WordPress plugin
External Services
National Weather Service
The storm banner uses the free U.S. National Weather Service API at https://api.weather.gov to retrieve county names and weather warnings.
When an administrator selects a state, the plugin requests its county list and caches it locally. When the storm banner is enabled, configured, and due for a check, website visits trigger a background request for alerts in the selected counties. The plugin also provides an administrator-only Retry weather check button.
Requests send the selected state or county codes and your site’s URL in the application’s User-Agent header. The service receives the connecting hosting server’s IP address. The plugin does not intentionally send visitor names, email addresses, or other visitor information to the weather service.
Enable the storm banner only if you want this weather connection. Disable it and save to stop background alert checks. County-list requests may still occur when configuring service areas in the dashboard. The QR code and material comparison tools do not require this service.
Service documentation: https://www.weather.gov/documentation/services-web-api
Privacy policy: https://www.weather.gov/privacy
Terms and disclaimer: https://www.weather.gov/disclaimer
Credits
QR generation uses qrcode-generator 1.4.4 by Kazuhiko Arase, distributed under the MIT license. Source: https://github.com/kazuhikoarase/qrcode-generator. License: assets/qrcode-LICENSE.txt.
The comparison tool includes the Inter font, distributed under the SIL Open Font License 1.1. License: assets/inter-LICENSE.txt.
Screenshots
Installation
- Open Plugins > Add New Plugin > Upload Plugin in WordPress. Upload the plugin ZIP and install it.
- Activate Roofing Marketing by Rocket Marketing and open in the admin menu.
- For storm alerts, enable the banner, choose your states and counties, set the timing and colors, and enter your inspection or contact page URL.
- For review QR codes, paste your Google Business Profile review share link and save. Keep the admin page open while the QR code finishes generating.
- For material comparisons, enable the tool, select the materials you install, and customize their details, quote links, and appearance.
- Click Save changes. The page-level Save buttons save all tool settings.
- Copy the desired shortcode into a Shortcode block or compatible page-builder module and check the output on your website.
Managing settings requires the manage_options capability, normally held by WordPress administrators.
FAQ
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Do I need a Rocket Marketing account?
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No. The included tools do not require a Rocket Marketing account or subscription.
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Can I monitor counties in multiple states?
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Yes. Select each state and then choose the counties your company serves. A qualifying warning in any selected county can trigger the banner.
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Yes, through severe thunderstorm warnings, which can be issued for hail or damaging wind. The plugin does not have a separate hail-warning category or confirm that hail damaged a particular property.
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After a background check detects a qualifying warning. By default, checks occur when due every 24 hours, triggered by website visits. The banner remains visible during the warning and for three days after it ends. Both intervals can be changed in the dashboard.
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Previously detected alerts keep their original expiry times. Failed checks normally retry on a visit after five minutes, or after a longer delay requested by the service. Connection errors appear at the top of the admin page.
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A background request refreshes banner output on cached pages. Your theme must call wp_footer(), and JavaScript and WordPress’s admin-ajax.php endpoint must be available. Without JavaScript, only server-rendered cached banner output is shown and visits do not trigger checks.
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Where do Contact Us and Get a Quote links go?
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The storm banner uses the URL you configure, or your website’s /contact/ page when left blank. Each material’s Get a Quote URL also initially points to /contact/, but you can set different destinations. Clearing a material’s quote URL hides that button.
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Where do I get my Google review link?
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Open your Google Business Profile, choose the option to ask for reviews, and copy the share link. Paste that link into the Google review QR code card and save.
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Is the QR code generated by an external service?
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No. It is generated in the administrator’s browser using a bundled library and stored in WordPress uploads. JavaScript must be enabled to generate it. If generation is interrupted, reload the admin page to complete it.
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Can I hide a roofing material or individual detail?
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Yes. Disable a material to remove its card. Clear its lifespan, durability, or relative-cost field to hide that detail. If all materials are disabled, or the comparison tool is turned off, the shortcode displays nothing.
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Can I customize the styling?
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Yes. The dashboard includes storm banner colors, comparison button color, and header gradient color. Additional CSS can target .roofma-banner-wrap for the complete storm banner, .weather_alert_banner for the main banner link, .roofing_marketing_review_qr for the review QR code, and .rfm-comparison for the material comparison tool.
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Does the plugin guarantee leads or more Google reviews?
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No. These tools help homeowners take action and support your roofing marketing efforts. Results depend on your website traffic, service area, offer, and follow-up.
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Who develops this plugin?
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Rocket Marketing, a roofing marketing company providing SEO, Google Ads, and website services.
Website: https://www.rocketmarketinginc.com/
Reviews
There are no reviews for this plugin.
Contributors & Developers
“Rocket Marketing Roofing Marketing Toolkit” is open source software. The following people have contributed to this plugin.
Contributors
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Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0
- Plugin release
1.0.1
- Design update
1.0.2
- Design and wordage update