Description
Don’t let limits limit your business growth. Scale beyond limits.
Import unlimited products from your own suppliers or the Importify marketplace on demand. This plugin seamlessly integrates with your supplier’s catalog, allowing you to browse, search, and import newly published products directly into your WooCommerce store without the need for cumbersome spreadsheets.
The Imported Products and Supplier Catalog Reference screens provide a powerful workflow for reviewing supplier catalog changes. You can easily compare your current WooCommerce inventory against the supplier’s refreshed catalog to identify any stock or price adjustments. This ensures your store remains accurate and prevents overselling.
How does it work?
The automated, scheduled product distribution and synchronization of stock and price updates are facilitated on the supplier side. Suppliers use the companion Importify B2B Supplier Sync plugin and Importify web services to manage their product distribution. This system refreshes the supplier’s API endpoint every 20 hours, ensuring that merchants have access to the most up-to-date catalog.
ProductSync Merchant for Importify bridges the gap between you and your supplier network. It connects your WooCommerce store to supplier catalogs, lets you import newly published products on demand, and provides the Imported Products and Supplier Catalog Reference screens for reviewing supplier price and stock changes.
Supplier-side product distribution and synchronization
The scheduled automation described below is provided by the supplier-side product distribution system, not by a scheduler in this merchant plugin. Suppliers use the approved Importify B2B Supplier Sync plugin and Importify web services to select product categories, brands, and/or tags for distribution.
After a supplier saves a selection, Importify web services run automated catalog checks every 20 hours. These checks identify newly added products, price changes, stock changes, and products that are no longer available, then update the supplier catalog/API endpoint used by connected merchants. A supplier can also have a product’s stock decrease after a sale; the next catalog refresh exposes that updated stock to merchants.
On the merchant side, this plugin retrieves the supplier catalog and provides the merchant workflow:
- Products: browse newly published supplier products and import selected products on demand.
- Imported Products: review products already imported into WooCommerce.
- Supplier Catalog Reference: compare the current supplier catalog with imported products to identify supplier price or stock changes before updating the WooCommerce product.
The supplier-side selection interface, scheduled 20-hour change detection, catalog generation, and API storage are provided by the Supplier Sync plugin and Importify web services. This merchant plugin is useful on its own for connecting to those catalogs, browsing products, importing them, and reviewing catalog changes, but it does not claim to perform the supplier’s scheduled distribution job.
The Pain Points We Solve:
- The Spreadsheet Nightmare: Say goodbye to importing, formatting, and uploading daily stock lists via messy, error-prone spreadsheets. Import products directly from your suppliers on demand with complete accuracy
- Overselling & Out-of-Stock Disputes: Use the supplier’s refreshed catalog and the Imported Products and Supplier Catalog Reference screens to identify supplier stock and price changes before updating your WooCommerce products.
- Slow Workflow & Scaling Bottlenecks: Say goodbye to tedious, manual data entry. Import SEO-ready products, process high-resolution images via a free CDN, and publish instantly.
Premium Features for Scale:
- Unlimited Product Imports & Suppliers: Grow your catalog without boundaries. Import from unlimited suppliers across Shopify and WooCommerce marketplaces.
- Supplier Catalog Updates: Supplier-side product distribution refreshes selected categories, brands, and tags every 20 hours. Merchants can review those changes in the Supplier Catalog Reference screen and update imported WooCommerce products when needed.
- Fixed Pricing: Importify scales with your business needs and not against you. Scale from 100 to 10 000+ products at no additional costs.
- Automated Markups & Pricing Rules: Apply customizable markup rules to your products instantly as you import them to protect your margins.
- SEO-Ready Imports: Enable built-in SEO to import optimized product titles, descriptions, and metadata.
- Free Image CDN: Get lightning-fast loading speeds for all your imported product images via our dedicated CDN and reduce your server load while improving load speed.
- Bulk Stock Editing & Duplicate Finder: Keep your backend clean and accurate with intelligent bulk editing tools and automated duplicate product detection.
- Auto-Draft Out-of-Stock Items: Automatically set items to draft the second a supplier runs out of inventory to protect your store’s reputation.
- Detailed Sales & Insights: Make data-driven decisions with dedicated analytics built directly into your merchant dashboard.
- Priority Customer Support: Get access to 24/7 dedicated support to ensure your automated retail pipeline never skips a beat.
External Services
This plugin connects to Importify services to import products, synchronize inventory/pricing, and generate SEO metadata from supplier product data.
Important: The plugin’s built-in SEO features generate product titles, descriptions, and metadata locally from the product’s own data (title, description, SKU, price, category, images, etc.) and do NOT send any data to AI providers. However, the plugin also includes an optional, opt-in feature that lets merchants connect their OWN AI provider accounts (using their own API keys) to further optimize SEO content. When a merchant explicitly chooses to use this optional feature, the plugin contacts the AI provider selected by the merchant to validate the merchant-provided API key. No AI provider is contacted unless the merchant adds and activates their own API key. The API keys entered by the merchant are stored on the merchant’s own WordPress site and are sent only to the provider they selected.
Service 1: Importify Core API
- Domain / Base URL: https://importify.co.za/api/
- Provider: Importify
- Why the plugin connects:
- Validate merchant account tokens and identify account status.
- Fetch marketplace products and supplier catalogs available for import.
- Create and manage supplier connections and connection approvals.
- Register/import products, update product mappings, and sync stock/price state.
- Process product images through the Importify image pipeline.
- What data is sent to this service:
- Authentication data: Account API token, merchant ID, authorization token header.
- Account/profile data returned from token validation flows (for example: username, email, business name, premium/trial status, merchant endpoint/token metadata).
- Supplier connection details: supplier ID, supplier URL, connection request/approval status.
- Product data for imported/synced items: product title, description, SKU, price, stock, category/tag/brand mappings, image URLs, active status, supplier reference IDs.
- Sync actions: product IDs, price/stock updates, draft/publish status changes, bulk edit operations.
- When data is sent:
- On account connect/validate actions in settings.
- On dashboard/settings loads that refresh account/merchant token metadata.
- On marketplace product browse/search/import operations.
- On supplier connection requests and connection management actions.
- On product import, update, sync, delete/toggle actions, and bulk status actions.
- On image upload and image synchronization operations.
- Related code paths (evidence):
- includes/class-api-client.php (requests to auth/*, v2/* and v2/marketplace/* endpoints)
- admin/dashboard.php (account token validation and marketplace stat calls)
- admin/suppliers.php (supplier connection requests and approvals)
Service 2: Importify Marketplace / Public Catalog Delivery
- Domain / Base URL: https://items.importify.co.za/
- Provider: Importify
- Why the plugin connects:
- Fetch public supplier products.json feeds for browsing, searching, and importing into WooCommerce.
- Validate supplier integration endpoints and retrieve supplier catalog metadata.
- What data is sent to this service:
- Supplier identifier in request path (for example: /{supplier_id}/products.json).
- Optional query parameters for search, pagination, or category filters.
- Standard web request metadata handled by normal HTTPS traffic (for example: IP and user-agent at transport level).
- When data is sent:
- When browsing or searching the marketplace for supplier products.
- When a direct supplier URL/catalog is verified or imported.
- During integration verification checks.
Service 3: Importify Image CDN / S3
- Domain / Base URL: https://content.importify.co.za/ and underlying Amazon S3 storage
- Provider: Importify
- Why the plugin connects:
- Download or proxy high-resolution product images provided by suppliers.
- Offload imported product image storage and delivery to reduce server load.
- What data is sent to this service:
- Image URLs requested for imported products (these URLs may contain supplier/product identifiers).
- Standard web request metadata handled by normal HTTPS traffic.
- When data is sent:
- During product import when images are downloaded or attached to WooCommerce products.
- During image synchronization operations.
- Related code paths (evidence):
- includes/class-s3-image-handler.php
- includes/class-s3-ajax-handlers.php
Service 4: Optional AI Providers (Bring-Your-Own-Key)
The plugin includes an optional, opt-in AI feature that allows merchants to connect their own AI provider accounts using their own API keys. This feature is intended for AI-assisted optimization of product SEO content (titles, descriptions, and metadata). By default, SEO metadata is generated locally from product data without any AI provider involvement.
- When this service is used: Only when a merchant explicitly adds an AI provider API key in the plugin settings. If no API key is provided, no connection to any AI provider is ever made.
- What data is sent: The API key entered by the merchant (sent as an authorization header to the provider’s API to validate the key). No customer, order, or store-visitor data is sent to AI providers.
- Where keys are stored: API keys are stored in the merchant’s own WordPress database and are sent only to the AI provider the merchant selected.
The providers supported by this optional feature are:
OpenAI
* Domain / Base URL: https://api.openai.com/v1/
* Why the plugin connects: To validate the merchant-provided OpenAI API key when the merchant enables the optional AI SEO optimization feature.
* When data is sent: Only when the merchant tests their OpenAI API key in the plugin settings.
Anthropic (Claude)
* Domain / Base URL: https://api.anthropic.com/v1/
* Why the plugin connects: To validate the merchant-provided Anthropic API key when the merchant enables the optional AI SEO optimization feature.
* When data is sent: Only when the merchant tests their Anthropic API key in the plugin settings.
DeepSeek
* Domain / Base URL: https://api.deepseek.com/v1/
* Why the plugin connects: To validate the merchant-provided DeepSeek API key when the merchant enables the optional AI SEO optimization feature.
* When data is sent: Only when the merchant tests their DeepSeek API key in the plugin settings.
Mistral AI
* Domain / Base URL: https://api.mistral.ai/v1/
* Why the plugin connects: To validate the merchant-provided Mistral API key when the merchant enables the optional AI SEO optimization feature.
* When data is sent: Only when the merchant tests their Mistral API key in the plugin settings.
Google Gemini
* Domain / Base URL: https://generativelanguage.googleapis.com/v1/
* Why the plugin connects: To validate the merchant-provided Google Gemini API key when the merchant enables the optional AI SEO optimization feature.
* When data is sent: Only when the merchant tests their Google Gemini API key in the plugin settings.
Service 5: Google Fonts
- Domain / Base URL: https://fonts.gstatic.com/
- Provider: Google
- Why the plugin connects:
- Load the Inter font used by selected WordPress admin screens for interface typography.
- What data is sent to this service:
- The browser requests font files over HTTPS. Google may receive standard request information such as the visitor’s IP address and user-agent.
- The plugin does not intentionally send account, supplier, product, or API-token data to Google Fonts.
- When data is sent:
- When an admin page that uses the Inter font is loaded.
- Related code paths (evidence):
- assets/css/vendor/google-fonts-inter.css
Terms and Privacy
- Importify Terms of Service: https://legal.importify.co.za/terms.html
- Importify Privacy Policy: https://legal.importify.co.za/privacy.html
- Google Fonts Terms: https://policies.google.com/terms
- Google Privacy Policy: https://policies.google.com/privacy
- OpenAI Terms of Use: https://openai.com/policies/terms-of-use
- OpenAI Privacy Policy: https://openai.com/policies/privacy-policy
- Anthropic Terms of Service: https://www.anthropic.com/legal/consumer-terms
- Anthropic Privacy Policy: https://www.anthropic.com/legal/privacy
- DeepSeek Terms of Use: https://cdn.deepseek.com/policies/en-US/deepseek-terms-of-use.html
- DeepSeek Privacy Policy: https://cdn.deepseek.com/policies/en-US/deepseek-privacy-policy.html
- Mistral AI Terms of Service: https://legal.mistral.ai/terms/get-started/
- Mistral AI Privacy Policy: https://legal.mistral.ai/terms/privacy-policy
- Google Gemini Terms of Service: https://policies.google.com/terms
- Google Gemini Privacy Policy: https://policies.google.com/privacy
Bundled Third-Party Libraries
- Tailwind CSS (v2.2.19): Bundled locally in the plugin package.
- Font Awesome Free (v6.4.0): Bundled locally in the plugin package.
- Purpose: Enhance the WordPress admin interface styling and icons.
- Runtime behavior: Tailwind CSS and Font Awesome are loaded from bundled local files. The Inter font stylesheet requests font files from Google Fonts as described above.
Account Required: Yes. You will need a valid Importify merchant account to use this plugin. Sign up at https://importify.co.za/register
Screenshots



Installation
Minimum Requirements
- PHP: 7.4 or greater (8.0+ recommended).
- Database: MySQL 5.5.5 or MariaDB 10.1 or greater.
- WordPress: 5.8 or greater.
- WooCommerce: 5.0 or greater.
Steps
- Log in to your WordPress dashboard, navigate to Plugins > Add New, and search for ‘ProductSync Merchant for Importify’.
- Click Install Now and then Activate the plugin.
- Navigate to the new ProductSync Merchant for Importify menu item to configure your supplier or marketplace integrations.
FAQ
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Does this plugin require WooCommerce?
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Yes. This plugin is specifically designed for WooCommerce merchants who want to automate their dropshipping and B2B product sourcing workflow.
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Are there limits on how many products I can import?
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No. We offer unlimited product imports, unlimited syncs, and support for unlimited suppliers to help your store scale seamlessly.
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Can I import from Shopify-based suppliers?
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Yes! Importify Merchant allows you to seamlessly pull products from suppliers operating on both Shopify and WooCommerce platforms.
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Does the plugin send my data to AI services like OpenAI or Claude?
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No, not by default. The plugin’s built-in SEO features generate product titles, descriptions, and metadata locally from your own product data — no AI provider is involved. If you optionally choose to connect your own AI provider (OpenAI, Anthropic Claude, DeepSeek, Mistral AI, or Google Gemini) using your own API key to further optimize SEO content, the plugin will contact only the provider you selected, and only your API key is sent (never customer or visitor data). See the “External Services” section above for full details.
Reviews
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Contributors & Developers
“ProductSync Merchant for Importify” is open source software. The following people have contributed to this plugin.
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Changelog
2.0.1
- Optimized merchant description and added premium workflow features.
- Integrated Free Image CDN capabilities.
- Clarified the supplier-side product distribution and 20-hour catalog refresh workflow.
- Improved the merchant workflow for browsing, importing, and reviewing supplier catalog changes.
1.0.0
- Initial release.
- Added core product importing, markup rules, and stock tracking features.
