Description
NexVibe Revenue Insights helps WooCommerce store owners understand product revenue, costs, estimated profit, margins, and sales performance directly inside WordPress.
It does not change your prices automatically, does not require an account, and does not use a cloud server. Every calculation happens locally, using your own WooCommerce data. It never sends store data to any external API or third-party service — the only data that ever leaves your server is the optional weekly report email, sent through WordPress’s own email system to the address you configure.
Free features:
- Profit Dashboard — revenue, orders, products sold, average order value, estimated product profit and average margin, over Today / 7 / 30 / 90 days / This Year.
- Product Cost Tracking — a Cost price field for simple products, variable products and individual variations, with WooCommerce Bulk Edit support.
- Profit & Margin Analysis — one centralized calculation engine used consistently across the dashboard, product list, alerts and email report.
- Low Margin Alerts — a configurable margin threshold, surfaced on the dashboard and as a WordPress dashboard widget.
- Top Selling Products — your top 10 products by units sold, with revenue and estimated profit.
- No Sales Insights — see which published products had zero sales in the selected period, separate from your low-margin list.
- Missing Cost Detection — a clear warning and list of products that don’t have a cost price yet, so profit numbers are never silently assumed to be zero-cost.
- Weekly Email Report — a summary of the above sent via WordPress email (
wp_mail()) to your configured recipient, enabled by default and disableable at any time.
No page builders, no external JS frameworks, no bloat — just WordPress and WooCommerce APIs.
A note on “Estimated Product Profit”
This figure is product revenue minus product cost, for line items where you’ve entered a cost price. It excludes shipping revenue and tax, and it is not a full business net-profit figure — it doesn’t know about your other operating costs. Products missing a cost price are excluded from the profit and margin totals (never assumed to cost $0), and the dashboard tells you how many products still need a cost price.
Privacy
NexVibe Revenue Insights does not send store data to any external API, third-party service, or analytics platform. No store URLs, customer data, order data, or product data are ever transmitted off your server for the plugin’s own purposes, and there is no tracking or telemetry of any kind.
The one exception is the Weekly Email Report. It is enabled by default and sends a summary of your revenue, profit, and margin figures through WordPress’s own email system (wp_mail()) to the site administrator’s email address — you can change the recipient or turn it off entirely at any time in Settings.
Installation
- Upload the
nexvibe-revenue-insightsfolder to/wp-content/plugins/, or install the zip via Plugins Add New Upload Plugin. - Activate the plugin through the ‘Plugins’ menu in WordPress.
- Make sure WooCommerce is installed and active.
- Go to NexVibe Revenue Insights Settings to set your margin thresholds, default dashboard range, and weekly report recipient.
- Edit a product and fill in its Cost price field (Product data General) to start seeing profit numbers, or use the “Add Cost Prices” link in the welcome notice.
FAQ
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Does this plugin change my product prices automatically?
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No. NexVibe Revenue Insights only reads your existing prices, costs and order data to calculate profit and margin. It never writes to your product prices, and the Free version never will.
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Where do I enter a product’s cost price?
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On the product edit screen, under Product data General, you’ll find a “Cost price” field. For variable products, each variation has its own cost price field. You can also bulk-update cost prices from the Products list using WooCommerce’s built-in Bulk Edit.
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Why does a product show “No cost data” instead of a profit number?
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NexVibe Revenue Insights never assumes a missing cost is $0 — that would fabricate profit. Products without a cost price are excluded from profit and margin totals until you add one; the dashboard shows how many products still need it.
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Does “Estimated Product Profit” include shipping or tax?
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No. It’s calculated from product line-item revenue minus product cost only. It is not a complete net-profit figure for your business.
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What happens to my data if I uninstall the plugin?
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By default, your NexVibe Revenue Insights settings and product cost prices are left in place in case you reinstall later. If you’d rather they be removed on uninstall, enable “Delete NexVibe Revenue Insights data on uninstall” in Settings first. Your WooCommerce products, orders and prices are never deleted by this plugin, regardless of that setting.
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How often is the dashboard data refreshed?
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Reports are cached for 6 hours for performance, and refresh automatically whenever an order’s status changes, a refund is created, or a product’s cost price is edited.
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Does this plugin send any data to an external server?
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No. There is no external API call, no tracking, and no telemetry anywhere in this plugin. The one exception is the Weekly Email Report (enabled by default, can be disabled in Settings): it sends a profit/revenue summary through WordPress’s own
wp_mail()system to the recipient address configured in Settings — not to any third-party API or analytics service.
Reviews
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Contributors & Developers
“NexVibe Revenue Insights for WooCommerce” is open source software. The following people have contributed to this plugin.
Contributors
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Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.0
- Initial release.
- Profit Dashboard — revenue, orders, products sold, average order value, estimated product profit and average margin, over Today / 7 / 30 / 90 days / This Year.
- Cost Price field for simple products, variable products and individual variations, with WooCommerce Bulk Edit support.
- One centralized profit/margin calculation engine used consistently across the dashboard, product list, alerts and email report, built from order line-item revenue (never
$order->get_total()), with refunds netted out per line item. - Products with no cost price are excluded from profit/margin totals (never assumed to cost $0) and surfaced as “Missing Cost Products”.
- Low Margin Alerts with a configurable threshold, on the dashboard and as a WordPress dashboard widget.
- Top Selling Products and “No Sales Products” — published products with zero sales in the selected period, kept distinct from the low-margin list.
- Weekly Email Report, disableable at any time.
- A dismissible welcome notice on activation with links to add cost prices or view the dashboard.
- An opt-in “Delete NexVibe Revenue Insights data on uninstall” setting (default off); WooCommerce data is never touched.
- Built on WP_Query and WordPress core APIs throughout — no raw database queries anywhere in the plugin.