My WP A/B Testing


An easy way to set up A/B Testing Campaigns using Gutenberg blocks, and to get the conversion rates for each variation.

This plugin allows content managers and marketing teams to create A/B testing campaigns. This plugin works great whether your need to test a simple color change in a single button or if you need to compare conversion rates between complex block patterns… and even between full landing pages!

My WP A/B Testing works better when Reusable Block Extended is also installed, as it technically uses Reusable Blocks to build your A/B Testing campaigns.


This plugin provides 1 block.

  • A/B Testing


  1. Install the plugin and activate it in your WordPress Admin.
  2. Go to A/B Testing Admin Menu.
  3. Create your first A/B Testing campaign.
  4. Insert your A/B Testing campaign into your posts and pages.
  5. Get instant conversion rates for each variation of your campaign.


November 27, 2021
Simple and effective. I do not give it 5 stars because it does not remember the version that it showed to a user to repeat it on their next visit and because it does not include a significance calculator to know when to finish the test. Another important limitation is that only destination url targets can be defined.
July 12, 2021
This plugin is amazing. Makes A/B testing a breeze. Super well thought out and no issues at all. Thank you!
Read all 2 reviews

Contributors & Developers

“My WP A/B Testing” is open source software. The following people have contributed to this plugin.


“My WP A/B Testing” has been translated into 3 locales. Thank you to the translators for their contributions.

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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Plugin initial release. Works fine 🙂