Herd Effects – fake notifications to motivate users to take action


The Herd Effects is the free marketing tool to set and to post pop-up alerts on the site. The plugin serves to increase the conversion of the web resource and motivate users to perform certain actions. It demonstrates the current or fictitious activity of other visitors and creates a “sense of live queue” effect.

The Herd Effects is the simple and effective solution to increase the conversion on the site. Using WordPress extension will allow you to demonstrate the activity of other users to visitors of the resource. The plugin forms a “herd effect”, attracts attention and motivates to commit various actions.

Main features

The Herd Effects extension will allow you to create a simple template and use it for an administrator-defined list of variable values. Alerts are designed to motivate the user to join the actions of others. Among its features:

  • configuring a template with variables to generate alerts;
  • 3 notifications in a set;
  • set the title;
  • more than 600+ Font awesome icons;
  • insert custom icons;
  • specifying the list of values for text variables;
  • set the minimum and maximum numeric values;
  • set the time interval for stable output of notifications;
  • edit the display on the screens less than the specified resolution;
  • insert an alert on the site using a shortcode.

Pro version

Enhance the “herd effect” of notifications by installing the Pro version of the plugin on your website:

  • unlimited amount of the notification sets;
  • generating an unlimited amount of the notifications in each set;
  • detailed adjustment of the style of the “herd effect” elements;
  • add a border and set the degree of rounding of its corners;
  • select a position to display each notification;
  • selection of colors for the background, borders, text and icons;
  • randomize the time intervals with which the notifications appear to add more realistic effect;
  • disabling a function of notifications closing by the user and setting auto-close;
  • control of the number of notifications;
  • add animation effects when windows appear and close;
  • connect and configure the output of the link via the notification;
  • display only for a specified period of time (from and to);
  • output of “herd effect” elements for all or separate user groups;
  • set the display depending on the language of the page;
  • edit the display of notifications on all or individual pages of the site, output items through the use of exceptions, IDs and categories.
  • And more…

Pro version demo

Buy Pro version

Can be used for

  • alerts about registration on the site;
  • notifications with information on the purchase of goods;
  • informing visitors of the page about the ordering of the service by other users;
  • notifications about the installation of the application or program;
  • demonstration of the activity of users on the web resource;
  • notifications about subscription to the event of the company;
  • notifications about the mention of the resource in social networks;
  • informing users about real activity on the site and much more.

Compatibility with other popular plugins

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  • Here's how your notifications could run
  • Setting up this plugin is easy
  • What can you do with this plugin
  • Pro version features


  • Installation option 1: Find and install this plugin in the Plugins -> Add new section of your wp-admin
  • Installation option 2: Download the zip file, then upload the plugin via the wp-admin in the Plugins -> Add new section. Or unzip the archive and upload the folder to the plugins directory /wp-content/plugins/ via ftp
  • Press Activate when you have installed the plugin via dashboard or press Activate in the in the Plugins list
  • Go to Wow Herd Effects section that will appear in your main menu on the left
  • Click Add new to create your first set of notifications
  • Enter title that will appear in the notifications
  • Choose the icon that will appear in the notifications.
  • If you want a custom icon, tick Custom, upload your image via MediaAdd new, then insert the link to your image. Recommended icon size is 60×60 pixels.
  • Construct your notifications template in the Text field.
  • Enter the values for your [name] and [city] variables. You can get the list of names and cities here. Note that you can use these variables for any kind of content, not just names and citites. Just enter any values you want and the plugin will randomly pick the values to be displayed in the notifications. Do not create new lines in the list of your variable, or the notifications will not work! Just enter the values, separated by comma.
  • Enter the minimum and maximum values of the Amount, if you are using it.
  • Click Save
  • Copy and paste the shortcode, such as [Wow-Herd-Effects id=1] to where you want the notifications to appear.
  • If you want the notifications to appear everywhere on your site, you can insert it in your header.php, like this: <?php echo do_shortcode('[Wow-Herd-Effects id=1]');?>
  • If you want to insert the shortcode into a widget, use this plugin


Basically this wordpress extension encourages fake sales?

Hi Unless I've got the wrong end of things - this app is designed to LIE to potential customers by FAKING sales pop up messages. I've seen these 'Justin from Aldershot just bought a widget' messages and assumed they must be true. Then I realised they were popping up every 30 seconds, and no company could be selling THAT many. If this is true, then WordPress are supporting completely unetihcal sales methods designed to fool and dupe customers by lying to them? Great!

Great for sales page!

If you have require the notification that create the send of FOMO , you may need to find the right wordpress plug-in tools that can be integrated with your WordPress website. This plug-in (pro version of course) can be customized in the "settings" that best fit your website perfectly. I like the concept of variables that you just use any text up to 5 variables for showing in the notification area. Even if this are all fake social proof but there is no one knows it if you set the notification span time right. You may use it as the pop-up note as well since you can just use all the text in variable area then use the LINK to navigate the website visitors to the sales page if needed.

Its great

Im using pro version and love it. Easy to setup and create notifications. Great work.

Works basic

The Plugin free version only allows you to have the notifications in the upper right which is fine but my issue is that you enter the minimum value of $9.99 and the max value at $69.99 and you get an amount of $10.98999999999995. Is there any way you guys can edit that and just round up to only 2 decimal points please?
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Contributors & Developers

“Herd Effects – fake notifications to motivate users to take action” is open source software. The following people have contributed to this plugin.




  • Fixed: Insert the shortcode


  • Fixed: Rounding the amount


  • Fixed: minor bugs
  • Fixed: main class


  • Fixed: minor bugs
  • Added: Support page
  • Added: Discount page


  • Added: function hiding menu on mobile
  • Changed: admin style
  • Changed: Up to 3 notifications


  • Fixed: minor bugs.
  • Change: Admin style.


  • Add: Interval display option.
  • Change: Admin style.


  • Fix: Can enter ‘Name’ and ‘City’ in new line.
  • Fix: Verifying access to the folder ‘asset’.
  • Fix: Optimized code.


  • Fixed code
  • Change style


  • Initial release