This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

MineWhat – Analytics for WooCommerce


MineWhat is a product focussed eCommerce analytics tool, that gives out actionable insights on every SKU in your online store. We help ecommerce stores to make informed everyday decisions on Product Campaigning, Product Strategy, Competitive Positioning and more.


  • Promote the right products: Get insights on product groups of your choice to discover the right SKUs for your marketing campaigns.
  • Market to the target demographic: Segment the shoppers on your WooCommerce store based on parameters like location and devices to understand how each group interacts with your products.
  • Monitor campaigns in real time: Run a campaign on your WooCommerce store, sit back and watch as shoppers navigate through in real time with the live campaign dashboard in TV mode.
  • Analytics driven product mix optimization: Find out the products, brands and categories that work best with each other to maximise cross-sell and upsell opportunities on your WooCommerce store.
  • Custom analytics reports: Connect any shopper segment to any product group from your WooCommerce store to create your own custom reports for that group alone.
  • Work together like never before: See a product that you think will be great for your team’s campaign? Leave a note there so they can get on it right away.
  • Landing page optimization: Spot the products on your WooCommerce store that are most likely to appeal to your shoppers. Use these to optimize your landing pages for conversion.
  • More than just web analytics: With us you get more than just pageviews, visitors or events. You get analytics mapped out right on your merchandise, so you know exactly what’s going on.
  • More than just an overview: Forget pageviews, the products on your eCommerce store are telling you a story, MineWhat gives you the right analytics to enable you to listen, understand and convert
  • Measure eCommerce marketing efficiency: Keep a tab on how your WooCommerce store is doing. Set goals on your merchandise and we’ll let you know how you are getting along.

Read more about how MineWhat usage scenarios here


Installing MineWhat on a WooCommerce is a two step process

  • Installing the MineWhat data collection plugin on your store
  • Adding a MineWhat script tag to send the data to our servers ( Tested upto WooCommerce 2.1.9 )

Step 1:-

Simply search for “MineWhat” in the wordpress plugin directory. Once you’ve found our plugin click on “Install Now” and wordpress will automatically complete the installation.

Once the installation is complete click on “Activate Plugin”. All you have to do then is add a tiny script tag to start seeing insights.

Step 2:-

This step involves creating a custom script tag just for your site. To complete this you will need a MineWhat account. Click here to create an account.

Once you’ve signed up click on “Integrate”(Note: If you’d like a preview of what the app has to offer you can click on “Sandbox”, the Sandbox is fully featured training construct of sorts with simulated data.)

Complete the form to generate a script tag. Copy the tag. Learn how

Navigate to settings on the WooCommerce Minewhat plugin(Plugins > Installed Plugins)

Paste the tag into the script box, enable the script and then save the changes.


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Contributors & Developers

“MineWhat – Analytics for WooCommerce” is open source software. The following people have contributed to this plugin.




  • Tested with latest wordpress


  • Signup Logs


  • Auto Redirect to Settings page on Activation


  • Better documentation


  • Cleanup and submission to wordpress


  • Added cart tracking


  • Initial Release