Microsoft Clarity


Clarity is a free web analytics tool that helps you see what’s working on your site and where people get stuck. With features such as session recordings and heatmaps, you’ll gain a deeper understanding of how your users interact with your site, and get clear insights on how to improve your design to grow revenue and increase user retention.

Session recordings allow you to examine user behavior as it happened. You’ll see where things are working smoothly and where your users drop off.

Heatmaps show you where your users clicked and scrolled, and how they moved around your site. You’ll discover which parts of the page drive the most engagement and which parts get less traffic.

Insights help you make data-driven decisions to streamline your design. Zero in on relevant user sessions and root out problems like clicks that go nowhere, rage clicks, and excessive scrolling.

The metrics dashboard offers a visual overview of your site’s performance, popular pages, and insights about your users, such as where they’re from and which devices and browsers they use.

Privacy matters. By default, Clarity masks sensitive content such as personal user information before it’s uploaded. This means no sensitive text is ever sent to our servers.

Built to grow with your business. Clarity can scale to support even the largest websites, processing more than a petabyte of data from over 100 million users per month. And it won’t get in the way of your site’s performance.

Stop guessing and get Clarity. Setup is easy. You can start monitoring activity in minutes.

Take a super-quick tour of Clarity.


Before you install the plugin, you need a Clarity project ID.

How to get a project ID

If you don’t have a Clarity account…

  • Sign up with Clarity
  • Select Add new project
  • Fill out form
  • Select Create
  • The resulting URL contains your project ID
  • Copy the project ID

If you have a Clarity account…

  • Sign in to Clarity
  • Select the project
  • The resulting URL contains your project ID
  • Copy the project ID

Now, you’re ready to install the plugin.

Installing the plugin

  • Log in to the WordPress admin panel. Select Plugins > Add New
  • Search for Microsoft Clarity
  • Select Install Now > Activate
  • Open Clarity plugin Settings
  • Enter your Clarity project ID
  • Save and you’re done!


What is Clarity?

Clarity is a user behavior analytics tool that helps you understand how users are interacting with your website. Supported features include:

  • Session recordings
  • Heatmaps
  • Insights

Why should I use Clarity?

Clarity helps you to better understand your users—what they like and what they don’t.

Some highlights:

  • Clarity is easy to customize to fit your business.
  • Data is analyzed and ready to view in near-real time.
  • Clarity won’t get in the way of your site’s performance.
  • There are no limits on the number of sites per account. Clarity can scale to support even the largest websites.
  • Clarity can process more than a petabyte of data from over 100 million users per month. T here are no traffic limits on these sites.
  • Insights, powered by AI and machine learning, help you analyze the user behavior efficiently and quickly.
  • No sampling.

How much does Clarity cost?

It’s free!

OK, so how does Clarity work?

Visit Clarity homepage for more info. You can also try a live demo to see sample session recordings, heatmaps, and more.

Check out more frequently asked questions and our documentation.


April 3, 2021
Microsoft clarity is so good! Very lightweight heatmap tracker! Would be good to have option to exclude specific user from tracking. Eg: Exclude Admin
Read all 2 reviews

Contributors & Developers

“Microsoft Clarity” is open source software. The following people have contributed to this plugin.


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Details and Installation instruction updates.


  • Initial release.