Description
Most WooCommerce store owners know their revenue. Almost none know their real profit.
MarginMinds Analytics fixes that. It gives you a clean, fast analytics dashboard inside WP Admin that shows not just what you earned — but what you actually kept after costs and ad spend.
No third-party accounts. No monthly SaaS fees. Just clear numbers, inside WordPress, where they belong.
Source Code
The full source code is available at: https://github.com/Qubenza/marginminds-analytics
Free Features:
- Total revenue, orders count, and average order value
- New customers count for today, this week, and this month
- Revenue line chart — last 30 days
- Orders bar chart — last 30 days
- Order status donut chart
- Top 5 products by revenue and by quantity
- Recent 10 orders list
- Estimated profit using a simple margin percentage
- Best selling day and peak hour insight
- Low stock alert widget
- Manual weekly ad spend entry with basic ROAS calculation
- Date filter: today, this week, this month
- Community support
Pro — $49/year:
Everything in Free, plus:
- WP Admin dashboard widget
- Customer lifetime value (CLV)
- Refund rate and net profit tracking
- Repeat vs new customer ratio
- Month over month comparison
- Custom date range picker
- Revenue by product category
- Revenue vs orders composed chart
- Customer growth chart
- Top 10 customers by spend
- Abandoned cart count and lost value
- Cart recovery rate tracking
- Google Ads OAuth connect
- Google Ads daily spend auto-sync
- Google ROAS chart and cost per order
- True profit after Google Ads spend
- CSV export for all reports
- Weekly email report to admin
- Priority email support
Pro Plus — $99/year:
Everything in Pro, plus:
- 3 site licenses
- Geolocation revenue by country
- Meta Ads sync — Facebook and Instagram
- TikTok Ads sync
- Pinterest Ads sync
- Side by side ROAS comparison across all platforms
- Best performing channel — auto detected weekly
- True net profit — revenue minus refunds minus all ad spend
- Cost per order per platform
- Monthly email report auto-sent
- Priority support and early access to new features
Screenshots
Installation
- Upload the
marginminds-analyticsfolder to the/wp-content/plugins/directory, or install directly through the WordPress Plugins screen. - Activate the plugin through the Plugins menu in WordPress.
- Ensure WooCommerce is installed and active.
- Go to MM Analytics > Dashboard to view your store analytics.
- Go to MM Analytics > Settings to configure your margin percentage and preferences.
FAQ
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Does this plugin require WooCommerce?
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Yes. WooCommerce must be installed and active for this plugin to work. MarginMinds Analytics reads your existing WooCommerce order data to generate reports.
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Is this plugin free?
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The core plugin is completely free with no time limit. A Pro version is available at marginminds.com for advanced features including Google Ads sync and customer lifetime value.
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Will this plugin slow down my store?
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No. MarginMinds Analytics only loads on your WP Admin pages — never on your storefront. All queries are optimised and only run when you visit the analytics dashboard.
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Does this plugin work with WooCommerce HPOS?
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Yes. MarginMinds Analytics is compatible with WooCommerce High Performance Order Storage (HPOS) and will automatically detect and use the correct database structure.
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How is estimated profit calculated?
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Estimated profit is calculated using a simple margin percentage that you set in Settings. For example, if your revenue is $10,000 and your margin is 30%, the estimated profit shown is $3,000. You can adjust this percentage any time in Settings > Profit.
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Does the plugin store my order data externally?
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No. MarginMinds Analytics only reads your existing WooCommerce order data stored in your own database. It does not send any data to external servers unless you optionally connect a paid ad platform in Pro or Pro Plus. Ad platform connections use official OAuth — your credentials are never stored by MarginMinds.
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Where can I report bugs or request features?
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Please use the support forum on WordPress.org. We aim to respond within 48 hours. Pro and Pro Plus customers receive priority email support at support@marginminds.com.
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Where can I upgrade to Pro?
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Visit https://marginminds.com/pricing to view Pro and Pro Plus plans.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“MarginMinds – Analytics for WooCommerce” is open source software. The following people have contributed to this plugin.
Contributors
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Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.0
- Initial release.