This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Infusionsoft Official Opt-in Forms


Add one of these seven types of email list-builders to your WordPress website:

  • Popup Opt-In Forms: Prompt your visitors to opt in without annoying them. You can set Infusionsoft’s popup opt-in forms to appear automatically after a specific amount of time, after visitors reach a particular point on your page, or even after visitors leave a comment or make a purchase.

  • Slide-In Opt-In Forms: The slide-in form is the pop-up’s smooth, subtle cousin. It slides in at the bottom of your visitor’s screen, and can be set to appear after a specific time or at a specific point on the page.

  • Widget Opt-In Forms: Use widget forms to create attractive opt-in forms for your sidebar, footer, or any other widget-friendly areas on your site.

  • Protected Content Opt-In Forms: Offering valuable content in exchange for an email address is one of the most effective ways to grow your email list. Protected content forms allow you to offer content your visitors can “unlock” by opting in.

  • Below Content Opt-In Forms: You can use “Below Content” forms to place an opt-in opportunity at the end of your blog posts or pages. Visitors who have read an entire post are highly engaged, so this is an effective way to turn that engagement into a conversion.

  • Inline Opt-In Forms: Want to insert an opt-in form in the middle of a blog post, rather than the end? Inline forms make it easy. You can display these forms virtually anywhere you’d like on any post or page on your website.

  • Notification/Opt-In Bar: Increase your opt-ins, announce your promotions and drive traffic to the pages of your choice with our attention grabbing top-of-page banner.

You can find out how all of your opt-in forms are performing right inside your Infusionsoft dashboard. We provide elegant visualizations of your conversion rates, impressions, subscriber counts, and more, so you can track your performance at a glance.

You can also run split tests with Infusionsoft’s built-in split testing feature to discover what resonates with your audience and maximize your conversion rates.

Additional documentation can be found on our help center


  • Direct integration with the campaign builder with a new WordPress goal (see screenshot #4)
  • Compatible with any WordPress theme
  • All opt-in forms are 100% mobile responsive. You also have the option of disabling them on mobile, or hiding images on mobile.
  • Built-in A/B split testing
  • 100+ beautiful opt-in form templates, all of them 100% customizable
  • Built-in analytics dashboard so you can see how each of your popups and email lists is performing
  • 10 different animations to choose from
  • Time-based, scroll-based, and several action-based triggers for your popups
  • Post, page, and category filtering so you can control exactly where and when your opt-in forms appear
  • Easily customize colors, text, images, and more on every opt-in form.
  • Insert custom CSS on any opt-in form.
  • Import/export your custom plugin settings so you can transfer what you’ve created to any other Infusionsoft account.

Infusionsoft Opt-In Forms is a fork of the Bloom Plugin by Elegant Themes released under GNU Public License version 2.0.


  • This page will show all of your active and inactive opt-in forms.
  • This page shows what Infusionsoft account you have authorized.
  • This page shows statistics of your opt-in forms.
  • This shows the new WordPress Goal inside the Cmampaign Builder


  1. Upload the unziped plugin to the /wp-content/plugins/ directory, or install the plugin through the WordPress plugins screen directly.
  2. Activate the plugin through the Plugins menu in WordPress
  3. Click on the Infusionsoft menu in the WordPress sidebar
  4. Authorize your Infusionsoft Account
  5. Begin using Infusionsoft Opt-in Forms


Can I customize the look and feel of the popup?

You can use one of our 100+ beautifully designed templates right out of the box, or customize it to your heart’s content. Edit colors, text, images, animations, and even custom CSS.

How will these opt-in forms work on mobile?

Yes, the forms are 100% mobile responsive, so your opt-in forms will look great on screens of any size.

How can I know how my opt-in forms are performing?

Check your analytics dashboard to see at a glance how many times an opt-in form was viewed, the number of opt-ins, and the conversion rate. You can view your stats for each opt-in form, for all your forms combined, or for your forms during a specific time period you choose.

Can I share my forms with a different account?

Infusionsoft’s import/export function allows you to easily export any opt-in form you have created. This saved form can then be imported into any other WordPress account that has the Infusionsoft plugin installed.


June 29, 2018
This plugin works perfectly. It really saved me the headache of using InfusionSoft's poorly designed forms. This plugin makes InfusionSoft forms look nice. Also lets you stay on the webpage without being redirected to another page. I could not find an elegant solution based on infusion's default settings and this really did it perfectly. Thank you for making this plugin! My only suggestions is to allow the header bar of an in line form to dissapear (if no title, the white header remains, I had to remove it with css). And also it would be great to be able to make a clear form so your background can show through (I had to make a background color similar to my background so it looked good) Thanks again!
January 13, 2018
Could not set it up. Messes up fonts in wp-admin area. WP Vulnerability Checker lists several known vulnerabilities with the plugin. Received no response to support request for over half a year. Does not seem worth the risk to use this plugin...even if it did work.
May 9, 2017
Wow! Talk about easy to use and is jammed packed with beautiful designs. Finally, Infusionsoft released a WP plugin! I had to double check to make sure this was a legitimate Infusionsoft plugin and it is. I really like all of the options it has to choose from for example it has 6 primary types of lead capture options with 100s of options to really customize them to fit your site's design. The 6 layouts are: - Pop-ups - Fly-ins - In-line - Below content - Widget - Unlock content Then you can choose how/when you want your fly-in or pop-up to display: - Time delayed - Scroll to bottom of post/page - Scroll to percentage of post/page - After commenting - After purchasing - After inactivity Another feature is the reporting feature it has built in, which allows you to quickly see your conversions AND allows you create split tests!!! Nice work Infusionsoft...
Read all 6 reviews

Contributors & Developers

“Infusionsoft Official Opt-in Forms” is open source software. The following people have contributed to this plugin.




  • Plugin now complies with the General Data Protection Regulation (GDPR) (EU).
  • Fixed issue where duplicating or split testing an opt-in only displays the newest version of the form in the Infusionsoft Campaign Builder.


  • Fixes Contact 7 Forms Conflict


  • Optinid is no longer removed on form edit


  • Spelling Fixes
  • Minor bug fixes


  • Fixes some plugin conflicts


  • initial release