If-So Dynamic Content


Personalize any content! Add or replace content according to the visitor’s profile or interaction with the site. Works on pages, posts, menus, and widgets.

No coding required!
Select a condition >> Set a version of content to be displayed if it is met.

– See how it works

  • Watch a short video (1:36):

What is If-So? (Summary)

An easy way to improve conversions, engagement, sales, and bounce rates.

If-SO allows you to add or replace content on your website based on the visitors’ profile or interaction with the site. Using dynamic, personalized content your visitors will engage,
convert and buy more!


Add or replace content according to one or more of the following conditions:

  • User location (Geolocation) – Country, state, city, or continent
  • Timezone
  • User’s device type
  • Start & end date
  • Schedule – specific days and hours (pro)
  • Logged-in users
  • User IP
  • Referral source (pro)
  • User’s browser language (pro)
  • Custom URL / Query-string (pro)
  • Google Ads (pro)
  • Facebook Ads (pro)
  • First-time visitors (pro)
  • Returning visitors / Number of visits (pro)
  • Pages visited by the user (pro)
  • Page URL (pro)
  • UTM parameters (pro)

– Learn more about the conditions


Creating a dynamic trigger with If-So is very simple:
1. Select a condition
2. Set the content you want to display if the condition is met.
3. Set the content to be displayed if the condition is not met (optional).
4. Paste the shortcode wherever you want to display the content – every time a page with the shortcode is loaded one of the content versions will be displayed accordingly.


  • built-in analytics –
  • Works with any theme and content editor
  • Replace titles, text, images, menu items, and even CSS files.
  • Simple to use
  • No coding skills required
  • Optional – display content only when multiple conditions are met simultaneously
  • Works on pages, posts, and widgets
  • Use as shortcodes generator
  • Recurrence (Show the same version when the visitor returns to the site)


Get clear insights into your content performance! See real-time results with a built-in analytics system.

No complicated setup is required – Data collection begins automatically when the dynamic content is created.


The recurrence option allows you to control which version of content users that saw a dynamic version will see upon returning to the site.


The Geolocation condition lets you tailor your website content according to the visitor’s physical location: country, city, state, continent or timezone.


If-So allows you to customize any element on the website, including titles, texts, images, videos, menu items, and design.

Immidiate improve in your website conversion rate! Download If-So now to see how it works on your website.


  • Create dynamic content in minutes
  • Schedule content changes between a range of dates
  • Set start and end date for selected content
  • Load different content on desktops, tablets, or mobiles
  • Display unique content to new visitors
  • Replace calls to action according to the number of visits a user visited in the site
  • Customize the content to visitors referred from a chosen domain or webpage
  • Attract attention and drive visitors into action with a message in their language
  • Generate a special link and show specific content only to visitors who arrive through it
  • Show tailored content to users arriving from specific Facebook or Adwords campaigns
  • Display different content to logged-in users
  • Select a condition > Set the content > Paste the shortcode


This plugin provides 1 block.

Dynamic Content


  1. Go to your WordPress Control Panel
  2. Click “Plugins”, then “Add New”
  3. Enter “ifso” as a search term and click “Search Plugins”
  4. Download and install the IfSo Dynamic Content plugin
  5. Click the “Activate Plugin” link
  6. On your WordPress menu under IfSo, click “Add new”
  7. Fill in the default content
  8. Select rule
  9. Choose the content you wish to display if the rule is met and press “Publish”


What is If>So Dynamic Content?

If-So Dynamic Content is a WP Plugin allowing site administrators to personalize their website content according to a predefined set of conditions (rules).

How does If>So work?

If-So is very simple to use. All you have to do is select a condition (rule), set the content you would like to display if it is met, and set default content to be displayed when it is not.

Which conditions (rules) can I set with If>So?

You can choose from a variety of conditions. Here are a few examples:

  • Referral source – Show different content to users arriving through a specific domain or webpage.
  • In-site remarketing – Show different content to users who referred from a particular page on your website.
  • Logged-in users – Show different content to logged-in users.
  • New and returning visitors – Show different content to returning / new visitors.
  • Browser language – Show customized messages to visitors according to their set browser language.
  • Dynamic Link- Create a dynamic website URL: send it to users or use it in Google Adwords, Facebook, and other advertising platforms. Visitors who arrive through the dynamic link will see unique content.
  • Schedule – Change selected parts of your website content according to the time and day.
  • Start and end date – Show content throughout selected dates.
  • UTM Parameters-based content – Add or replace content based on UTM (tracking parameters).

click here for the complete list of conditions

Can I use If>So WP Plugin with any WordPress theme?

You sure can! So far, we have not come across any WordPress themes that If-So Dynamic Content can not working with. If for any reason it doesn’t work with your theme, we will work with you to resolve the issue.


February 21, 2020
As personalised/tailored content is becoming more and more essential for websites, expected by users, and a significant tool for increasing conversions/results, you really need to start implementing dynamic content on your site to maximise its performance. And there is only 1 plugin that does this properly: If-So Dynamic Content! I can't recommend this plugin highly enough, and the support is outstanding too. Well worth the price of the full plugin, as you'll no doubt get more sign-ups and sales that will easily cover the cost of the plugin. Highly recommended! :O) Yello
August 16, 2019
If-So plugin works great. Easy to understand and use. Support is very good too. Quick response time and very helpful.
March 21, 2019
Honestly I have been looking for a plugin like if-so for so long I almost gave up. This plugin really helps to solve the problem of creating not only dynamic content based on the user but scheduling content. This for me was the big ticket as automating your website is key to sustaining it. Also The interface is incredibly intuitive. I was sort of shocked when I first used it as I tried to explore the entire plugin looking for more but the fact is that this plugin is cabable of being so powerful but yet simplistic in its execution. I would really recommend purchasing the plugin as well as there are just so many case uses for this plugin!
March 15, 2019
I had been looking for ways to tailor my content and CTAs to each user's interest and level of commitment. I was frustrated trying to piece together different plugins that addressed different issues, like special get parameters, user login status etc. Then I stumbled across IfSo, and instantly fell in love with it. Covering a spectrum of use cases, it includes an intuitive interface that easily stretches from the simplest to the most complex triggers for custom content. Well worth the cost, IfSo has become one of the most important plugins in my arsenal, overnight.
Read all 13 reviews

Contributors & Developers

“If-So Dynamic Content” is open source software. The following people have contributed to this plugin.

“If-So Dynamic Content” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “If-So Dynamic Content” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • If used in the page title, If-So’s shortcodes are now also rendered in the meta title of the page.
  • Allowing Editors to create and edit triggers
  • Gutenberg block – an indication showing if a trigger was deleted was added
  • Geolocation – The user’s location will be checked again if the user’s IP has been changed – even if the session hasn’t been ended.
  • Bugs fix


  • Gutenberg block
  • New condition: Content by cookie name and cookie value
  • Performance improvements.
  • Bugfixs.
  • Security updates.


  • Built-in analytics was added – see how many time each version was displayed what effect does it have on the conversion rate.
  • UI improvements.
  • Security updates.
  • Bug fixes.


  • An option to import and export triggers was added.
  • A new button that allows editing and embedding triggers was added to the content editor.
  • Import and export triggers.
  • Security updates.
  • Refactored + Bug fixes.


  • New condition – Cookie Detection: – Show dynamic content based on existing cookies on the user’s browser.
  • The License Key is now hidden
  • An option to allow shortcodes in the titles was add to the settings
  • Duplicate triggers option was added to the All the triggers page
  • An option to disable the pages visited cookie was added to the settings
  • A new option to overrdie recurrence was added to conditions with recurrence
  • Dynamic keyword Insertion is now an integral part of the plugin
  • Refactored + Bug fixes.


  • New condition – Cookie Detection: Add or replace content according to UTM parameters
  • New condition – IP Detection: – Show dynamic content based on user IP.
  • Refactored + Bug fixes.


  • Improved user experience at the advertising platforms condition (Google Ads, Facebook Ads and dynamic link)
  • Right to left support
  • A Russian translation was added
  • Refactored + Bugs fix


  • Drag versions to change their order
  • Settings – An option to prevent WordPress from wrapping If-So shortcodes with


p> tags was added.
* Settings – An option to choose not to remove If-So’s data when the plugin is deleted was added.
* Settings – An option to set The duration used by the ‘pages visited’ condition to track users’ visits was added.
* Number of versions – There is now no limit to the number of versions that can be created.
* A/B testing – An option to set a control group (will be displayed 100% of the reminder sessions) was added
* Refactored + Bugs fix


  • New condition – Pages visited: Show dynamic content to visitors who have been visited a chosen page (or pages) on your website
  • Refactored + Bugs fix


  • New condition – Page URL: Show dynamic content if the page URL is or consists a certain text string
  • Refactored + Bugs fix


  • Thrive architect compatibility
  • New geolocation options: target visitors by continent, state, and time zone.
  • New feature for the browser language condition – choose to display custom content only when the user’s language is set as the primary language (The option to target users when a language is not set as default is still available).
  • Reach snippets compatibility



  • Recurrence – New options were added
  • Geolocation – New settings screen shows utilization details
  • Browser language – Dynamic version will be presented even if the user’s browser language is not set as the main language in his browser settings.
  • Refactored + Fixed bugs


  • Recurrence (New feature) – After the condition is met for the first time, the version will be displayed any time the visitor encounters the trigger. Recurrence works only if the visitor entered again from the same device and browser and did not delete cookies.


  • New condition – Geolocation: Add or replace content according to the user’s location – country or city


  • Some conditions are now open to registered users only. Please note that if you already use the plugin only default content will be displayed unless you register (Free for one year).
  • The free conditions are: Logged-in users, device type, and referrer source.


  • New conditions were added: Start & end date.
  • New conditions were added: Scheduling Content.
  • Pause mode – Users can now temporarily pause a version of the content.


  • New condition added- Browser language
  • Testing mode – Force displaying of a chosen version of content.


  • New condition added- New / Returning visitors