This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.



This plugin integrates Google Website Optimizer with WordPress.
You don’t have to change anything in your WordPress files or templates to get this plugin to work.

You’ll get a new section on the “Add new” page which is called GWO.
There you just check the boxes that corresponds to your testcase.

The plugin doesn’t create a test for you. You need to do that yourself on


You must have a Google Website Optimizer account.
You must have PHP5


  1. Unzip the file ‘’
  2. Upload the folder gwo4wp to the /wp-content/plugins/ directory
  3. Activate the plugin through the ‘Plugins’ menu in WordPress


Does this work with A/B experiments?


Does this work with Multivariate experiments?


If I don’t control the conversionpage/goal what do I do?

You can then make a link click count as a conversion. It is the green upside down arrow (funnel) in the texteditor menu.
Just make sure you check “Page uses link click as conversion(goal)”. Otherwise no conversion will occur.

Are you 100% sure everything works?

No. It works for me but can’t make such claims. So it is good if you let me know if it doesnt work for you so I can take a look at it and update the plugin if need be =).

Contributors & Developers

“GWO4WP” is open source software. The following people have contributed to this plugin.


Translate “GWO4WP” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


** 11.2.2 **
Removed an unused hook
** 11.2.1 **
Updated to conform with new Google tracking scripts.
Fixed loading problem due to stupid file copy mixup.
Altered JavaScript due to the security problem reported by Google GWO (not plugin specific)

Altered the name on a file to reflect the plugin name change. Updated the readme.txt file. Changed some code.

<?php code(); // goes in backticks ?>