This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Google Analytics Tracking For Forms


This plugin requires that you are already tracking your site visitors with Google Analytics.

This plugin grabs that data and allows you to add it to a form in your site using hidden fields. The information includes:

  • Source: where the visitor was referred from (search engine, email list, CPC ad, banner ad etc),

  • Search term – what they actually typed into the search engine

  • Type: Whether the visitor is considered Paid or Organic

  • Campaign: you can identify specific campaigns and referring URL (use the Google URL builder)

This is specific information attached to each lead, and provides valuable insights for your marketing or online sales. Google Analytics is fine for telling you aggregate, big picture information. But with this plugin, you can drill into the detail and find out which search terms are leading to the biggest sales, and which campaigns are generating the most enquiries.

** Go Pro! **

Track multiple forms on your WordPress site and full support for Gravity Forms users, checkout Google Analytics Tracking For Forms Pro


  • Screenshot showing plugin options.


Extract the zip file and just drop the contents in the /wp-content/plugins/ directory of your WordPress installation and then activate the Plugin from Plugins page.

The plugin creates a new menu under your Settings menu that allows configuration of the plugin.

Also visit this page on our site for setup instructions.


How many forms will this plugin support?

Version 1.5.x supports one form but it can be on more than one page of your site, so for example if you use a plugin like Gravity Forms you can have the same form on many pages.

We do make a Pro version of this plugin that supports the ability to include tracking data on multiple forms, more info here

Please visit our support site for help

Contributors & Developers

“Google Analytics Tracking For Forms” is open source software. The following people have contributed to this plugin.



1.5.4 Testing for WordPress 3.9
1.5.3 Capability for users running PHP 5.4
1.5.1 First version released on WordPress repository