Gift Up! Gift Cards for WordPress and WooCommerce


Gift Up! is the simplest way to sell gift cards online. It’s completely free to setup and there are no monthly fees, we only change a small fee when you sell a gift card.

Gift Up! is an app that works with your existing wordpress website and social media platforms and allows you to create and sell gift cards for your business. It’s very simple for you to install, and it’s a seamless experience for your customers.

First, we’ll provide you with easy steps to add gift card purchase functionality to your current website. It’s easy and fast to install. Easily design beautiful gift cards and certificates with your branding and logo. Access hundreds of unique, beautiful designs or create your own. Sell either products or services with specific pre-set amounts or customers can input a custom amount.

Once a customer purchases a gift card, we’ll handle everything, from processing their payment to delivery of a digital or physical gift card. The process is fully automated, you get paid in full immediately and we make sure your customer receives their digital gift card via email.

It’s a smooth experience for your customers to buy gift cards 24/7 directly from your website and social media platform, with your branding. They can pay with debit or credit cards, or other payment methods like Apple Pay and Google Pay.

When a customer is ready to redeem their gift card, you can process the payment with WooCommerce or in-person, using our app.

What does Gift Up! do?

  • Beautiful gift cards with your branding
  • Fully automated email delivery of your gift cards, immediate or on a future date/time
  • Simple checkout installation in any wordpress page or post using our shortcode [giftup]
  • Accept the gift cards you sell anywhere, from in-store via our mobile apps or your online cart
  • Full management dashboard included

You can also:

  • Design your own gift cards, or choose from one of our designs
  • Specify expiry dates for gift cards
  • Sell gift cards in any currency
  • Integrate Gift Up! with 1000+ other software products you use, like MailChimp etc…


  • The simplest way to sell gift cards online
  • Track your gift card sales and balances in our easy-to-use dashboard
  • Customize Gift Up! to match your brand identity
  • Powerful options, settings and integrations with every account
  • Redeem gift cards in-person ... and via WooCommerce
  • Easy installation via our WP shortcode and in Facebook/Instagram
  • Clear, accurate reporting that's available to export


Install Gift Up! via the WordPress plugin store.


  1. After activating the the Gift Up! wordpress plugin, create an account with Gift Up!
  2. In the plugin settings panel, copy/paste your unique wordpress API key
  3. Visit the Gift Up! dashboard and complete the simple steps to configure your account (like how to get paid etc…).
  4. Drop our shortcode [giftup] into a page somewhere to install your checkout
  5. Enjoy gift card sales!


We have a huge knowledgebase on our website, check it out for all your questions and answers.

What is Gift Up’s fee?

No monthly or setup fees. We charge a fee of 3.49% when a gift card is bought (but you can opt for your customers to pay this if you prefer).

  • No setup or hidden costs
  • Pay only if you sell a gift card
  • Gift Up! system is totally free to use
  • You get paid on a rolling 2-day basis

How do my customers pay for my gift cards?

After a simple copy/paste installation of our checkout system on your website, your customers pay for their orders using either credit/debit cards, PayPal, Apple pay or Android pay.

We ask you to attach your own payment gateway to Gift Up! We support Stripe, PayPal, Square, Mollie, Authorize.Net, Adyen and more…

What languages/currencies does Gift Up! support?

You can choose to have our checkout in 30 different languages:
– English (US)
– English (Canadian)
– English (Australian)
– English (British)
– Bulgarian
– Czech
– Danish
– Estonian
– Finnish
– French
– French (Canadian)
– German
– Hungarian
– Italian
– Japanese
– Latvian
– Mexican
– Norwegian
– Polish
– Portuguese
– Portuguese (Brazilian)
– Romanian
– Russian
– Serbian
– Slovak
– Spanish
– Swedish
– Slovak
– Ukrainian

You can also take payment from your customers in 135+ different currencies. View all currencies supported. Popular currencies are USD, AUD, GBP and Euros… all fully supported.

How and when do I get paid?

You get the gift card revenue (less any payment processing fees and our fee) immediately. We do not hold on to any funds. You can get the money into your designated bank account in 1-2 working days.

What can I sell in the gift cards/certificates?

Anything you like! We have thousands of customers using us selling all sorts of things; you have complete control.

What does the plugin do to my website?

It enables a shortcode that you can use to install our drop-in checkout easily in to any page or post ([giftup]). We have a demo of what it looks like here.

What about WooCommerce support?

We have full support for WooCommerce, this means your customers can use their gift cards in your existing WooCommerce store!

More information on how our WooCommerce integration works

This requires WooCommerce v3.0+


July 24, 2020
When most companies are using subscription based pricing to squeeze more from consumers, Gift Up is another level of consumer predation. They charge 3.5% fee for every gift card sold, considering that the purpose of your giftcard is to promote a promo or discount - they even put salt on wound by getting a cut from it. even with this, they have the audacity to market their gift up plugin by adding their logos on checkout. if you do not want that, you can pay 500 usd for 15,000 gift card sales which is roughly 3.3% fee/cut for every gift card sold. Companies like this should die an early death. There are many alternatives much better and just a onetime fee of less than 100 usd. Please explore those options. Only gullible fools will use this plugin.
July 17, 2020
Love the fact you don't have to buy it each year like any others. A small fee is a great idea. Can't wait to start selling and accepting gift cards when I launch my site.
June 4, 2020
I manage the online presence of 3 restaurants, 2 e-commerce sites and now a bottle shop and I use GiftUp for all of them. I cannot even believe how amazing this service is. From initial set up to customer checkout they've made it incredibly easy and straightforward. I have no problem teaching the teams how to use the service, our customers have had a great experience, it is clean and simple. No coding involved - just an all around amazing product. So thank you to the developers for creating such a seamless program that makes the lives of people like myself and other small business owners that much easier.
May 22, 2020
Am so glad, having the opportunity to use this plugin on my website and at the same it provides an opportunity for low income website designers to be able to get an upper hand over other websites
May 18, 2020
This is a perfect addition to my online clothing store! I often have customers buying for friends and family, and now they can just purchase a gift card instead of worrying about what size clothes the person wears. I also love the integration with mailchimp & google analytics and now with Instagram too! I love the freedom to create your own artwork for your gift card as well and very user friendly! 5 Stars!!!
May 16, 2020
Very easy to integrate. Great templates available. Easy to install. Step by step process. Does not charge monthly fees. Would definitely recommend Gift Up to anyone looking to partner up with a gift card program!
Read all 145 reviews

Contributors & Developers

“Gift Up! Gift Cards for WordPress and WooCommerce” is open source software. The following people have contributed to this plugin.




  • Catch errors when reading plugin state from file system


  • Bug fixed again getting WooCommerce version when WooCommerce is not installed


  • Bug fixed getting WooCommerce version when WooCommerce is not installed


  • Test to make sure WooCommerce is activated as a plugin


  • WooCommerce version test methodology changed to be more inclusive for different deployment environments


  • WooCommerce version test methodology changed to be more reliable


  • CSS fix for gift card entry
  • Compatibility with ‘Advanced Dynamic Pricing’ plugin by AlgolPlus


  • Added ability to use test gift cards in WooCommerce cart


  • Rewrite of WooCommerce integration to no longer use Discount Coupons as mechanism, instead WooCommerce is now operated against the Gift Up! API directly


  • Compatibility with WP 5.3 & WC 3.8


  • Updated plugin name and version compatibility checks


  • Added extra customizable properties


  • Updated demo link


  • Added ‘hideartwork’ to shortcode properties


  • Added ‘promocode’ to shortcode properties


  • Added extra parameters to the shortcode for pre-filling values in the checkout


  • Minor improvement to WooCommerce connection wording


  • Improved installation script


  • Improved API error reporting if no connection made


  • Added platform identifier to checkout installation code


  • Added ability to install checkout for a single product only


  • Broadcast WooCommerce supported version


  • Improved WooCommerce connection for slower network connections.


  • Improved WooCommerce connection.


  • Support for WooCommerce.


  • Improved signup workflow.


  • Initial version.