Google Analytics Backend Tracking (woocommerce support) – WordPress Plugin


NEW: cookieless tracking. Gather important insights by seeing ALL users in your tracking, and not only users without blockers. Make your Analytics tracking invisible for tracking/ad blockers. Use this plugin in additon to your normal GA tracking.

Plugin Features

  1. Cookieless tracking
  2. Compare cookieless tracking vs. backend cookie vs. GA Library Cookie
  3. Enhanced Ecommerce Purchase Tracking intgration with woocommerce
  4. Enhanced Ecommerce checkout steps for Checkout Behaviour Analysis Report
  5. Enhanced Ecommerce purchase actions for Shopping Behaviour Analysis Report
  6. Sent Tracking hit to a custom URL, not to GA or to both.
  7. Opt out link via shortcode.
  8. Obey Do Not Track header.
  9. Use existing opt out cookie.
  10. Anonymizeip
  11. A lot of debugging options
  12. Creates an own client id.
  13. woocoommerce support, but works without woocommerce as well.

Important: Recommendation is not to mix frontend tracking data with data from this plugin. Please create a separate property or view for the tracking data from this plugin.
If you mix the data you probably will get duplicate hits.

This Plugin uses the google analytics measurement protocol to send server to server tracking requests. The Tracking is not detectable in the frontend, which means it can not be blocked by ad blocker.
This Plugin is not affected by newest ITP of Apples Safari or any other tracking/ad blocking technology. It will be only affected if no cookies are allowed to save.

Biggest advantage: Tracking not affected by ad blocker.
Biggest downside: with backend tracking not all data is available, so e.g. page titles and screen sizes are not available.

Use this plugin as addition to your existing frontend tracking, to see the impact of ad blockers or use it as your only tracking solution.
Recommendation is, to use it in addition to existing frontend tracking.

Cookieless tracking
To activate cookieless tracking: General > Client ID Generation > cookieless
It uses a very simple fingerprint from Useragent, IP and browser do not track header.
Advantage of using such a simple fingerprint is, that it is not blocked by any browser.
Disadvantage is that it is only stable as long as the IP adress is not changing. Which it does mostly every 24h.
This is still better as having a new user for each page view, which happens if the browsers block tracking cookies. With this setting you make sure to have a stable session for each user.

compare cid generator methods
Check “Advanced > Compare different cid generator methods” to compare different cid generation methods.
The following will be compared:
1. cookieless from this plugin
2. tracking cookie from this plugin
3. If available: tracking cookie generated by Google Analytics frontend library: _ga cookie. (Must have implemented Standard GA Frontend tracking)

The test data should go in a separated test property. You need to create a custom dimensions which is populated with the type of cid:
1. created by plugin
2. cookieless
3. created by GA library

If you like to share your results I am happy to hear from you.

Notes for woocommerce integration
1. gross prices are tracked.
2. product tags are tracked as brand in GA.
3. Enhanced Ecommerce is not fully implemented yet. It will evolve release by release. If you have any feature wishes please use the WP Support Forum of this Plugin.
4. For technical reasons the add to cart event is not logged to the frontend. But you see it in the logs.


  • General Settings
  • Custom Dimension Settings.
  • Enhanced Ecommerce Settings.
  • Privacy Settings.
  • Debug Screen: see if everything works as expected.
  • Advanced Settings: add your own tracking URL.


You can install this plugin without woocommerce.

Just install this plugin and go to Settings > Google Analytics Backend Tracking to add your GA property Id and activate the tracking.

Please use a property ID which is new. Do not mix requests from this plugin with request from another tracking solution in one property id.
If you want to use an existing property id you should use different views with view filters. To recognize the traffic from this plugin you can check the field “data source” for “wp-backend-tracking”.

You may want to check the privacy section, before you activate it.

Use this shortcode [nsc_gabt_opt_out_link linktext=’tracking opt out’ linktext_success=’you have opted out.’] to display an opt out link.

If you have woocommerce installed it will automatically track the orders. Do not forget to activate “enhanced ecommerce settings” in your google analytics settings.


July 31, 2020
Finally after so many years... Thanks! Bravo!
June 13, 2019
This plugin actually registers *some* data like incognito visits and brave browsers. Unfortunately it doesn't track events. I would happily pay to have that function. I'm not looking to collect personal data, but i do want to see when my ads result in some kind of conversions. Conversions you can't send to a thank you page is getting harder and harder to detect. Great work, thank you! Create a paid version with event tracking and i will be the first in line 🙂
Read all 2 reviews

Contributors & Developers

“Google Analytics Backend Tracking (woocommerce support) – WordPress Plugin” is open source software. The following people have contributed to this plugin.



  • another cookie fix.


  • FIXED: cookie was set, even in cookieless tracking mode.
  • FIXED: if static resources were not found, they sometimes triggered a pageview tracking.
  • REFACTOR: introduced cid manager class
  • REFACTOR: improved cookie setting timing


  • make different cid generation/storage methods comparable.


  • Added cookieless tracking
  • Added custom dimension for tracking plugin client id
  • Added feature to rename tracking cookie


  • Minor bug fix: opt out link showed sometimes the wrong text, if you use opt in.


  • Fixing major bug from v1.8: setcookies had problems with older php versions.


  • added samesite attribute for cookies: samesite=lax
  • fix minor js error in wordpress backend


  • added support for opt in


  • updated woocommerce support flag


  • Enhanced Ecommerce checkout steps for Checkout Behaviour Analysis Report
  • Enhanced Ecommerce purchase actions for Shopping Behaviour Analysis Report
  • bug fixes.


  • added feature to sent tracking hit to a custom URL, instead of to google or to both.
  • added product categories and product brand tracking to woocommerce purchase tracking.
  • some stability improvements and minor bug fixes.


  • added support for enhanced ecommerce woocommerce transaction tracking (more events to come).
  • added feature to log the request data in browser console for easier debugging.


  • added compatibility for snippets
  • improved bot recognition


  • minor improvement.


  • bug fix
  • opt out link has an id now, for easier styling.


  • bug fix


  • fixed a minor xss issue


  • added support for custom dimensions: you can now submit raw referrer, raw url, frontend GA client id and user agent as custom dimensions
  • field “Data source” is now submitted with value “wp-backend-tracking”. Now you can identify the source in mixed properties.
  • cache buster is added.
  • Fix: added hit type


  • Added support for Apples ITP 2.1 -> cookie is http only now.


  • Fixed PHP Notice for missing referrer.


  • First Version of this Plugin. More to come!