Funnel Builder for WordPress – Sell More with Sales Funnels


The Most Powerful Funnel Builder for WordPress is now available for FREE.

Funnel Builder for WordPress

Hate the idea of paying high monthly costs for expensive and rigid funnel builders?

You don’t need to anymore.

Meet WooFunnels: The most intuitive and affordable Funnel Builder for WordPress. It makes the process of creating conversion-optimized opt-in pages, beautiful landing pages, flexible WooCommerce checkouts, one-click upsells and even thank you pages a breeze.

WooFunnels also provides you with pre-built templates that are 100% mobile-responsive and look great on all devices.

Use WooFunnels to create:

  • Beautiful opt-in and landing pages
  • Optimized WooCommerce checkout pages (global & one page checkouts)
  • Highly targeted order bumps
  • Rule-based one-click upsell offers
  • Custom Thank You pages

Get ready to attract more paying customers to your business!


A sales funnel takes the users from downloading a lead magnet to buying your product or service. Not only that, it boosts your average order value through order bumps and one-click upsells.

Here are some major benefits of a sales funnel:

  • Lesser Distractions: Users go from one step to the next without any exit points along the way.
  • Higher Returns on Ad Spends: Creating optimized user journeys allow you to maximize returns on ad spends.
  • Greater Order Value: Showing customers relevant pre and post-purchase offers, they can accept with one click, hence increasing the order value.
  • Higher Conversion Rates: With marketing automation added to your sales funnel, you can bring abandoned users back to complete their purchase.

Let’s explore the essential features of WooFunnels.


Optin & Sales Pages

Create lead capture or squeeze pages using our conversion-optimized templates. Our templates offer a clean and minimalist design to help you generate leads.
Use our pre-built templates, widgets and shortcodes to customize your Opt-in Pages and sales pages.

Checkout Page

Design beautiful and optimized checkout pages for your WooCommerce store. Every checkout page template includes trust seals, product guarantees, customer reviews, and more. Give a cost breakdown – item costs, shipping charges. – to reassure users of their purchase.

Truly Flexible Checkout Field Editor

While most checkout field editors let you simply rearrange fields in rigid sections, our field editor is built to give you extreme flexibility. It’s the most advanced checkout solution, engineered from the ground-up that lets you:

  • Create your own sections
  • Drag and drop fields within sections
  • Re-order and remove fields you don’t need

You can of course mark a checkout as global or add products to make it product-specific.

Customizable Thank You Pages

The default thank you page looks bland and isn’t optimized to carry the conversation forward. With our highly customisable templates and widgets, you can create beautiful order confirmation pages.

Templates for Every Step

With WooFunnels you get highly customizable templates for each step of the funnel. Every template is built thoughtfully, is highly optimized for mobile, tablet, and desktop.

Contacts Activity

In-depth Customer Insights to get insights into every customer – total spend, offers accepted, spend at each step & more.

You can see the contacts entering your funnel and detailed analytics in real-time.

What’s more? You can choose to send the contacts over to your CRM or nurture them using Autonami.

Performance Dashboard

Performance Dashboard gives you a bird’s eye view of the whole funnel builder.

Here’s what you can see right inside your WordPress dashboard:

  • The total number of contacts, orders, and revenue
  • Revenue generated per contact
  • Best performing funnel and pages – See the leaderboard to know what’s working and what’s not
  • Recent activities – A log to track the users’ actions in real-time


Opt-in pop-ups/Lightbox

When a user clicks on the CTA button placed on the Opt-in page, the form pop-ups are on their screen. It allows you to capture leads in two steps, hence helping maximize conversions.

Conversion Optimized Checkout Pages

Your checkout doesn’t necessarily need to be just a single product focussed. You can add multiple products, allowing users to accept one or more out of the list.

Furthermore, use all these Checkout Optimizations to minimize cart abandonment.

You can even create offers such as buy two get one free or buy three get two free, allowing users to make a choice and pick a deal they love.

AOV-Boosting Order Bumps

Order Bumps are the offers made to the user on the checkout page. One can add them to the cart with one click.

  • Rule-based order bumps to show or skip a bump based on the cart items, cart total, coupons used, & more.
  • Different order bump skin options to make the bump match brand colors
  • Different display positions for the order bump
  • Compatible with WooCommerce Subscriptions & Membership-based products.

One-Click Upsells

With post-purchase upsells, secure the immediate order before pitching other offers. Users can accept them with a single click, which boosts the store’s average order value. The friction free purchases enhance user experience.

  • Rule-based upsells to present offers based on item(s) bought, payment gateway used, order total & more.
  • Mobile-responsive, pre-built one-click upsell offer page templates for Elementor.
  • Dynamic Offers Paths to link one offer with another and display offers based on the previous offer’s acceptance.
  • Multiple upsells on a single page.
  • Ability to separately charge a shipping fee on the upsell product.

In-Depth Analysis

Get deep insights into your funnels and the revenue they generate for your store. View the number of visits, total revenue, revenue per visit, and more for each funnel separately. You can select the date range and view user’s activity during that period. What’s more? You can view conversion rate and revenue for every step in the funnel.
When you’re equipped with data, you can make meaningful decisions and connect the dots.

All Premium Templates

With Funnel Builder Pro, you get access to our entire library of stylish-looking, conversion-optimized templates for all pages, from Opt-in to Thank you.

Due to our deep integration with the page builder, you can customize all the funnel pages in Elementor. But if you wish to use any other page builder of your choice, WooFunnels gives you the liberty to do that too. Use the personalized codes and design the page you want.

A/B Testing

With WooFunnels, you can split test any page in the funnel. Divide the traffic and send them over to different pages to study which path gives out better conversions.

  • Split test products offered
  • A/B test product prices – analyze which price converts better
  • See which page design leads to more sales.
  • Try out varying headings and sales copy to promote the one that converts best.

These would help you nail the products and sales page copy that resonates the most with your customers.

Full Feature List

  • Unlimited Funnels: There is no limit on the number of funnels you can create in WooFunnels. Go ahead and design to your heart’s content.
  • Ready to Use Templates: WooFunnels offers you conversion-optimized attractive pre-built templates that can be imported with one click and save you a whole lot of time.
  • In-line forms & Pop-Ups: You can choose to have the Opt-in form embed on the page or open in a separate pop-up window.
  • One-step, two-step & three-step checkouts: You can choose to design a one-step or multi-step checkout form for your sales funnel.
  • Flexible Checkout Fields Editor: Rearrange sections, drag & drop fields to re-order them, add new fields – HTML, radio box, checkbox, text, and many more.
  • Checkout Discounting: With Funnel Builder Pro, you would be able to apply discounts to your products displayed on the checkout page, and who doesn’t love discounts!
  • Offering Product Choice: Give your customers the option to choose the exact product variant they wish to buy from multiple options, right on the checkout page. It can be in the form of a checkbox or radio buttons; however, you want to display them.
  • Checkout Page Optimization: We have a range of optimization options available such as Google Address Autocomplete, Express pay options, multi-step field preview feature, auto-apply coupon codes and more.
  • Live Cart Capturing: Save your users’ email addresses as soon as they enter them in the field. This helps in sending automated emails, especially in the case of an abandoned cart.
  • Cart Abandonment Tracking: Track cart abandonment rate, recovery rate, lost carts, recovered revenue, and more. Tweak email body, subject line, discount amount, and delay for better recovery results.
  • Rule-based Order Bumps: Conditions such as cart total, cart items, category, coupon(s) used to define what bump offer would be made to the customer. These are compatible with variable, subscriptions, and membership-based products.
  • Multiple Bumps on Checkout: More than one Order Bump offers can also be made on one checkout page. The customer has the option to add one or more bumps to their cart. With each click to add the bump, the order total gets updated.
  • One-Click Upsell & Downsells: Decide if you want to make an Upsell or Downsell offer to your customers, based on the item purchased, cart total, and more. You can even link multiple offers together depending on such conditions.
  • Multiple upsells on a page: Having more than one upsell product on a page offers more options to the user to choose from, and in turn, increases the conversion rate.
  • Smart Skip Option: You can skip showing some offers to our customers if they had already bought it before or if it’s a part of their current cart. Just set the rules to avoid making overlapping offers.
  • A/B Testing: A/B test your complete funnel. Split test prices, offers, products, copy, page design, of your order bump, checkout page, one-click Upsells.
  • Contacts Reporting: Track which user bought what product and rejected which offer at a glance. Also, analyze how much money you made through that one contact’s purchase.
  • In-depth Analytics: Analyse each funnel based on the total number of visits, total revenue, revenue per visit, revenue per step, and so on.


  • Elementor: WooFunnels deeply integrates with Elementor to provide you with templates for all funnel pages from Opt-in to Checkout, and Thank you pages. Elementor also has special widgets for building any page from scratch.
  • Divi: We integrate with Divi and have pre-built checkout page templates for you to try. You can customize a Shopify style checkout or our most popular Minimalist template in Divi. We might be rolling out templates for other pages soon too.
  • Other Page Builders: You can use any other page builder of your choice, like Beaver, Oxygen, Thrive, or others, to customize the funnel pages. Use the custom shortcodes to create and personalize any page on the builder.
  • LearnDash: WooFunnels integrates via WooCommerce with the popular LMS plugin, LearnDash allowing you to auto-enroll leads into your free course with a single click.

Go beyond funnels with Marketing Automation

Why stop at the sales funnel when you can go beyond marketing automation? Use email marketing to recover abandoned carts and bring customers back to the funnel.

Offer time-bound coupon codes to your customers to make them complete their purchase sooner rather than later.

With Autonami’s free version, you get the following features:

  • Create an abandoned cart recovery sequence.
  • Live capture the carts to keep track of abandonment and recovery.
  • Design a post-purchase follow-up sequence to help you build better bonds with your customers.
  • Set a time delay to your mails to send them at a strategically pre-defined time.
  • Personalized discount coupon codes and set expiry on them.
  • Define rules based on which the automated emails and coupon codes would be sent to the users.
  • Track abandoned carts, recovered carts, and revenue- all in real-time.

Funnel Builder plugin is best for?

  • eCommerce Store Owners
  • Course Creators
  • Coaches / Trainers
  • Dropshippers
  • Businesses
  • Artists & Photographers
  • Bloggers
  • Everyone …

Why us?

As an agency back in the day, serving one-on-one clients and building solutions on top of WordPress and WooCommerce, we realized that there weren’t many smart solutions available to build sales funnels in WordPress, and so we decided to build one. A solution with seamless user experience, and one that did not bind the user into paying hundreds of dollars every month.

All of this led us to create – WooFunnels – an interface that is designed keeping the users in mind.

And now you can enjoy a very intuitive and guided user experience to create your sales funnel within minutes, without having to hire a developer or a designer in the process.



  1. Install ‘Funnel Builder’ Plugin.
  2. Activate the Plugin.
  3. Go to WooFunnels -> Funnels
  4. Start creating Funnels.


March 3, 2021
I've been creating funnels since few years now. Believe me when I say, I've tried everything. But never been fully satisfied with anything. This plugin is the best one out there.
March 3, 2021
Quite simply the best plugin AND the best company I've ever dealt with. Their support goes above and beyond. I've been working with them for a little over 3 years now. Immediate revenue growth. I have their full suite of pro products now. Intuitive - the flows make sense - they WORK - and IF they happen to break, they fix it quickly and without pointing fingers. Excellent beyond excellent.
March 3, 2021
It's simply the best product I ever purchased and the support is truly amazing! I highly recommend this to everyone!
March 3, 2021
The company is so good at building tools that ecom merchants can get immediate results from. Support is outstanding. Do not hesitate to jump on board with them, you can only WIN 🙂
Read all 33 reviews

Contributors & Developers

“Funnel Builder for WordPress – Sell More with Sales Funnels” is open source software. The following people have contributed to this plugin.



1.1.1 (Mar 02, 2021)

  • Fixed: Funnels were not listing correctly with WPML setups since last update. (#888)
  • Fixed: Compatibility with blocksy theme. (#889)

1.1.0 (Mar 01, 2021)

  • Added: Filter added in checkout analytics to by pass order paid status checks.(#849)
  • Improved: Allowed all the native content shown by WooCommerce on order received page to our thankyou page.(#872)
  • Improved: Prevent saving CRM HTML Code in optin metadata.(#879)
  • Improved: Improved UI/UX for the funnel builder listing.(#831)
  • Improved: prevent showing WC thankyou page when placed after optin OR sales page.(#867)
  • Fixed: Few CSS issues in admin for WP version 5.4.(#840)
  • Fixed: Contact pagination was not working and showing all contacts.(#842)
  • Fixed: Dashboard date filters were sending current date time instead of 00:00:00 – 23:59:59 (#846)
  • Fixed: Issue with correct thankyou page was not showing after checkout in some cases. (#852)
  • Fixed: Permalink settings were showing wrong error message due to incorrect validation.(#859)
  • Fixed: All language filter in WPML was not showing all funnels.(#865)
  • Fixed: Order bumps/upsells/thankyou pages were not showing in some cases with global checkout.(#870)
  • Fixed: Coupon field output was not showing even when setup correctly.(#869)
  • Fixed: Duplicating steps from post-type page was not working.(#875)

1.0.16 (Feb 11, 2021)

  • Fixed: Orderbumps, upsells and thankyou pages were not showing up in case of global checkout in some cases.
  • Fixed: Thankyou page widget showing up in optin confirmation step.
  • Fixed: Dashboard API endpoints were not correct in some setups.
  • Fixed: Duplicate funnel/steps were not working in some cases due to elementor data.

1.0.15 (Feb 01, 2021)

  • Added: Upcoming PRO version support for funnel settings
  • Added: Upcoming PRO version support Reset funnel analytics functionality.
  • Added: Feature to configure rules in thankyou pages.
  • Added: Compatibility with thrive themes.
  • Improved: Optimised template option data to load on admin interfaces only.
  • Improved: test output for the WC thankyou shortcodes restricted to admin logged in mode.
  • Improved: optimised code for edge cased of wc thankyou page redirection.
  • Improved: A new improved UX for global settings.
  • Improved: Default offer creation when new upsell step created.
  • Fixed: PHP Error during import of funnel.
  • Fixed: Contact deletion was not cleaning up full data of upsells.
  • Fixed: Upsells were not showing up when checkout variant served during AB experiments of checkout.
  • Fixed: All texts for the WC thankyou page to be translatable from WooCommerce instead of funnel builder.
  • Fixed: Issue with redirection to the next page on click of button inside builders.
  • Fixed: An issue with duplication of steps.
  • Fixed: Cleanup duplicate protocol in links during optin confirmation mails.
  • Fixed: Page built with beaver builder not getting cloned correctly.
  • Fixed: Do not prevent CSS/JS from coming on 3rd party page templates.
  • Fixed: Bump analytics to show only conversion and not views inside timeline.

1.0.14 (Dec 30, 2020)

  • Added: Compatibility with UX builder.
  • Fixed: issue with mysql union query with different collation on tables.
  • Fixed: Order bumps not importing correctly.
  • Fixed: CSS issues in dashboard page.
  • Fixed: MySQL issues for the old records in database.
  • Fixed: issue when order bump not showing up when aero ab testing is ON.
  • Fixed: optin phone field country flags was not showing during editing.
  • Fixed: Fatal error on thankyou page woo order when no name in checkout.

1.0.13 (Dec 18, 2020)

  • Fixed: Issue with funnel form checkout embed import.
  • Fixed: Contacts screen showing error on WP version 5.4.x.
  • Fixed: Optin thankyou step views getting increased on refresh.
  • Fixed: Few optin popup settings showing under optin inline embed button area.

1.0.12 (Dec 17, 2020)

  • Fixed: issue with bulk delete in funnels.
  • Fixed: Issue with template import when WooCommerce is not active.

1.0.11 (Dec 15, 2020)

  • Fixed: PHP error showing during clone from existing pages.

1.0.10 (Dec 14, 2020)

  • Fixed: CSS cache issues with clone pages built by elementor.
  • Fixed: Checkout import customization were not getting applied correctly.

1.0.9 (Dec 12, 2020)

  • Fixed: Issues with cloning page built by page builder other than elementor.
  • Fixed: Date created showing wrong in contact sidebar.

1.0.8 (Dec 11, 2020)

  • Fixed: Issue with chunk JS files not loading on some sites.
  • Fixed: Thankyou page editor not working when nextmove plugin is active.

1.0.7 (Dec 10, 2020)

  • Fixed: Issue with deleting the last contact in contacts tab.
  • Fixed: Checkout step duplicate is not copying customizations.
  • Fixed: learndash course was not getting assigned after successful optin submissions.
  • Fixed: An issue with Google Analytics tracking was not working for landing and optin.

1.0.6 (Dec 04, 2020)

  • Fixed: Issue while cloning order bump.
  • Fixed: Fixed issue of breadcrumb loosing funnel reference in back to link.
  • Fixed: issue in cloning elementor templates with the video widget.
  • Fixed: Default boxed templates getting assigned while cloning checkout page.

1.0.5 (Dec 03, 2020)

  • Fixed: Divi product widgets was not working on optin & sales pages.
  • Fixed: Dashboard not loading on WordPress version 5.4.4 or below.
  • Fixed: Checkout fields value not populating in case of direct access for a logged in user.

1.0.4 (Dec 02, 2020)

  • Fixed: Few Optin popup fields showing inside inline tab on load.
  • Fixed: Issue while deleting contact from contact tab.

1.0.3 (Dec 01, 2020)

  • Added: Ability to setup sales page and optin page as home page.
  • Fixed: Thank you page toggle settings was not working.
  • Fixed: Contact queries issue with upsells.
  • Fixed: Multisite handling for the step registration.
  • Fixed: Funnel view link was not getting updated on step reorder.

1.0.2 (Nov 30, 2020)

  • Improved: Allow post type ‘page’ to inherit design from.
  • Fixed: Wizard CSS fix.
  • Fixed: Thank you page custom shortcode settings were not getting saved.
  • Fixed: Aero step is not showing on multisite setups.
  • Fixed: Issue with searching upsells.

1.0.1 (Nov 27, 2020)

  • Fixed: Some Errors showing up when WooCommerce is not active.
  • Fixed: Optin and Optin thankyou showing wrong template selection after duplicate.
  • Fixed: Checkout- Savoy and Boagiotti Theme compatibility updated

1.0.0 (Nov 26, 2020)

  • Public Release Launch Date