Description
Science-based product recommendations, powered by AI.
Dermaself combines an AI analysis of the visible characteristics of the skin in
a selfie, the customer’s answers to a short quiz and the ingredients (INCI) of
your products, and builds a personalised skincare routine from your catalog.
Your customer adds the whole routine to the cart in one click.
You manage everything from your WordPress admin: the quiz and the routines,
branding, product recommendations, analytics and integrations.
Features
- AI skin analysis from a selfie and from the customer’s answers to a quiz.
- Skincare routines based on the skin profile and on INCI — every product is
matched to the skin through its ingredients, with the reason it was picked. - Custom questions to learn more about your customers.
- A fully branded experience — quiz, colours, fonts, logo and button, on
desktop and mobile. - Analytics — skin test starts and completions, purchases from
recommendations, attributed revenue and the questions where people stop. - Klaviyo and Mailchimp — send the contacts who consent to marketing
straight to your list.
Built for WooCommerce
- Place the skin test anywhere: a Gutenberg block, an Elementor widget, a
shortcode, a floating button, or automatically on product, shop and cart
pages, including the Cart block. - Sync your catalog in one click: name, price, description, image and link are
read automatically. Field mapping is there for data kept in custom fields. - Correct the category of any product, and choose which steps each routine
shows. - Offer a discount on the recommended products only.
- The skin test is available in Italian, English and Spanish, and follows your
store’s language.
How it works
- Your customer opens the skin test from your store and answers a few
questions. - They take a selfie: Dermaself analyses visible skin characteristics such as
dryness, redness, spots, pimples, pores and wrinkles. - They get a morning, evening and weekly routine made of your products, and
add it to the cart.
What you need
A Dermaself account. Sign up at https://dermaself.it/signup, then paste the
key it gives you into the plugin’s Connection screen. There is a free plan —
25 analyses a month, 100 products — and paid plans raise both. Every screen and
every feature works on every plan.
WooCommerce is required for the product catalog and cart features.
Setup guide and FAQ: docs.dermaself.it/wordpress. Learn more at dermaself.it.
External services
This plugin sends data to services run by Dermaself S.r.l. so that the analysis
can be produced. Nothing is sent until you connect the plugin with a key.
Dermaself service (https://api.dermaself.it)
All plugin data goes here: your quiz configuration, your product catalog, quiz
sessions and their answers, the skin analysis, cart snapshots, and orders
containing recommended products. Requests are signed with your store’s key.
Terms: https://dermaself.it/terms-and-conditions/ — Privacy: https://dermaself.it/privacy-policy/
Dermaself quiz app (https://embed.dermaself.it)
The quiz itself, loaded in an iframe on your storefront. It receives your shop
identifier, the customer’s answers, and — if the customer takes one — their
photo, which is analysed and not stored on your site.
Terms: https://dermaself.it/terms-and-conditions/ — Privacy: https://dermaself.it/privacy-policy/
OpenAI (https://openai.com)
Product descriptions and ingredient lists you sync are sent to OpenAI by the
Dermaself service to classify each product. Customer data is not.
Terms: https://openai.com/policies/terms-of-use — Privacy:
https://openai.com/policies/privacy-policy
Klaviyo / Mailchimp — only if you connect them
Email address and first name of customers who explicitly consent to marketing on
the quiz’s contact step. Nothing is sent without that consent.
Klaviyo: https://www.klaviyo.com/legal/terms-of-service —
https://www.klaviyo.com/legal/privacy-notice
Mailchimp: https://mailchimp.com/legal/terms — https://mailchimp.com/legal/privacy
Stripe (https://stripe.com) — only if you buy a paid plan
Payment is handled by Stripe on Dermaself’s account. The plugin never sees card
details; it only sends you to Stripe’s hosted checkout.
Terms: https://stripe.com/legal/ssa — Privacy: https://stripe.com/privacy
Screenshots




Installation
- Install and activate the plugin.
- Go to Dermaself Connection and paste your key.
- Go to Dermaself Product Sync, map your fields, and run a sync.
- Go to Dermaself Publish and choose where the quiz button appears.
FAQ
-
Do I need a paid plan?
-
No. The free plan runs 25 analyses a month and maps up to 100 products, which
is enough to see it working on a real catalog. PDF skin reports are included.
When the 25 are used, the quiz pauses until the next month.Every screen and every feature is available on every plan — the quiz builder,
the routine builder, theming, analytics and the marketing integrations included.
What a paid plan buys is volume, unlimited products, and the quiz never pausing:- Start, €180 a month: 180 analyses included, unlimited products.
- Growth, €250 a month: 500 analyses included, unlimited products, and the
Dermaself branding removed from the widget.
Analyses beyond the included ones are billed by usage, with graduated rates:
each rate applies only to the analyses that fall in its band.- Start: analyses 181–250 at €1.00 each, 251–350 at €0.90, from 351 at €0.80.
A month with 250 analyses costs €250 in total, 350 costs €340, 450 costs €420. - Growth: analyses 501–600 at €0.475 each, 601–750 at €0.425, from 751 at
€0.40. A month with 600 analyses costs €297.50, 750 costs €361.25, 850 costs
€401.25.
Prices are in euros, before VAT. The full price list, with worked examples, is at docs.dermaself.it/wordpress/billing. You buy a plan, switch between Start and Growth,
update your card, download invoices or cancel from the plugin’s Subscription
screen; payments are handled by Stripe. -
Does it work without WooCommerce?
-
The quiz works, but recommendations and add-to-cart need WooCommerce, since they
are built from your products. -
What happens to my data if I uninstall?
-
Uninstalling removes everything the plugin stored in your site, including the
key. Data held in your Dermaself account is not affected — delete it from there
if you want it gone. -
Where are the customer photos stored?
-
They are analysed and discarded. They are not stored on your site and not kept
after the analysis.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“Dermaself AI Beauty Agent” is open source software. The following people have contributed to this plugin.
ContributorsTranslate “Dermaself AI Beauty Agent” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.3.6
- New price list, in euros: Free (25 analyses a month, 100 products), Start
(€180 a month, 180 analyses included) and Growth (€250 a month, 500 analyses
included, branding removed). Paid plans have unlimited products, and the
analyses beyond the quota are billed by band, each rate applying only inside
its own band. The plan cards list the bands. - The usage notice says what the analyses beyond the quota will add to the next
invoice. - Subscribers switch between Start and Growth from the plan cards, in place;
the difference is prorated on the next invoice. - The free plan’s quiz pauses as soon as the last included analysis is used,
instead of up to five minutes later.
1.3.5
- The plugin is now called Dermaself AI Beauty Agent.
- Every screen can now be translated in full. Labels that were printed in
English whatever the site language — the placement options, the Quiz Builder,
Routine Builder and Customization editors, field mapping, the product
categories, the figures under each metric, session statuses and devices —
now go through WordPress translations, as does the block’s sidebar. - Numbers, amounts, dates and order statuses follow the site’s language.
- The Categories screen explains how Dermaself picks a product’s category.
- Customization now sits right after Categories in the menu.
- Field mapping on the Product Sync screen is open by default.
- Error messages no longer show internal details of the Dermaself service, and
the outdated “Azure SQL is not configured” message is gone. - Quiz sessions saved before the first answer are no longer lost. The quiz
sends its answers as an empty set when it has just started, and that save
was being rejected, so sessions abandoned before the first answer never
reached the reports and quizzes started were undercounted.
1.3.3
- The “Cart page” placement now works on stores that use the WooCommerce Cart
block, which is the default for new stores. It used to show the button only
on the classic cart template and did nothing, without warning, on the block.
As before, the button appears only when the cart has something in it. - Tested with WooCommerce 11.1.
1.3.2
- All JavaScript and CSS is now enqueued. The admin screens load their scripts
as files with wp_enqueue_script and wp_localize_script, the quiz button’s
rules are a stylesheet, and the onclick, onerror and onsubmit attributes are
delegated listeners — nothing the plugin prints contains a script or style
tag any more. - Translations are no longer bundled: they come from translate.wordpress.org,
which generates and delivers a language pack for every locale. - The “WooCommerce is missing” and “PHP is too old” notices are shown only to
users who can install plugins, only on the Dashboard and Plugins screens, and
can now be dismissed. - The queue messages on Product Sync put the count in a placeholder rather than
gluing it to a sentence, so they can be translated properly.
1.3.1
- The plan cards follow the published price list: Free ($0, 10 analyses a
month, 20 products, quiz pauses at the quota), Start ($250, 300 / 60, $2 per
extra analysis), Plus ($450, 500 / 150, $1 per extra analysis) and Growth (on
request, unlimited, Dermaself branding removed). Each card now says what
happens past its quota and where it stands on branding. - A plan priced on request, or not yet purchasable, offers a contact button
instead of a checkout. - The over-quota notice quotes the plan’s per-analysis rate.
1.3.0
- Plans renamed and re-scoped to match the published price list: Free (10
analyses a month, 20 products), Intermedio (300 / 60), Medio (500 / 150) and
Enterprise (unlimited). The free plan is now metered monthly rather than one
analysis a day. - Enterprise plans show what they add beyond volume — branding removed from the
widget, a dedicated account manager, priority email support.
1.2.1
- Corrected the readme: it still said paid plans unlock analytics, theming, the
routine builder and the integrations. They have not since 1.1.3 — every plan
has every feature, and a plan buys volume.
1.2.0
- The plugin is now available in Italian.
- Recommended-product purchases are no longer lost when the Dermaself service
is briefly unreachable: recording is retried with a widening delay, and an
order that still cannot be recorded is marked so it can be found later.
1.1.3
- Tested against WordPress 7.1 and WooCommerce 11.0: every admin screen renders
with no notices, and the minimum supported WordPress is now 6.5. - Escaping, sanitisation and translator notes brought in line with the
WordPress coding standards throughout. - Every admin screen now appears on every plan. Routine Builder, Customization,
Analytics and Integrations used to be hidden unless the subscription covered
them; a plugin in this directory may not restrict functionality it already
ships. The Dermaself service still decides what a plan can do, and says so on
the screen.
1.1.2
- Answer distributions and drop-off are now proper bar charts, matching the rest of the reporting.
1.1.1
- The trend chart now matches the Shopify one: whole-number axis, smooth lines that cannot dip below zero, dated labels along the bottom, and a third line for recommended purchases.
- Added a bar chart of the journey from skin test to purchase on the dashboard.
1.1.0
- The dashboard now opens on your skin-test numbers — completion rate, purchases from recommendations, attributed revenue and cart attach rate — with a trend chart and the recommended products shoppers actually bought.
- Every figure shows the formula behind it and an explanation, on the dashboard and throughout Analytics.
- The daily trend is a chart instead of a table of rows.
- Drop-off now shows the share of starts, not only a count.
- Product Sync leads with the sync; field mapping moves behind an “advanced” section, since most stores want the standard mapping.
- Question distributions can be read as numbers or percentages.
- Fixed: the Funnel, Questions and Revenue tabs of Analytics failed to render.
- Fixed: the dashboard reported the service healthy without checking that your key was accepted.
- Renamed “Skin test views” to “Skin test starts”, which is what the figure counts.
1.0.0
- First public release.
