To assign meta description and keywords to each post of all post types to make wordpress website as search engine friendly.
Update all page meta description and keywords in a single page instead of going every page individually.
Make the website SEO friendly in a single page with few clicks. All in one place to view and update seo data for the website, more over Preview or Edit post on same page, instead of toggling around from custom metas page to editor page. It has an option to filter Post types.