This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Conversion Tracking for WooCommerce


This plugin requires WooCommerce to operate. Instrumenting analytics for your cart should be straightforward and use standard JavaScript. This plugin aims to solve this to allow you to use your own JavaScript or a tag management solution to integrate your analytics tracking. The idea is that the page outputs the variables you need, sanitized and ready to consume in JavaScript, and you simply pass them along to the analytics packages.

This plugin does not do anything except publish the values you need as JavaScript variables; to make it useful you need to incorporate it into an analytics package and refer to the variables.

Currently, it populates the global variable window.WCPAYLOAD with an object structure which, at a minimum, has a member type which determines the structure.

The possible values for type are:

  • cart
  • checkout
  • order-confirmation

The types cart and checkout are nearly identical and place the majority of the values in the cart member. order-confirmation is similar, but places the majority of the values in the order member.

You can view the source file output-samples.php in the plugin directory to see samples of the structure that is output. Values and types should be self-explanatory, they are output directly using WooCommerce API calls.




Kent Davidson


Extract the zip file and just drop the contents in the wp-content/plugins/ directory of your WordPress installation and then activate the plugin from Plugins page.

There is currently no configuration of this plugin, but to confirm it’s working you can view the source of the cart, checkout, and order confirmation page and look for a global variable called WCPAYLOAD on the page. If you find it, it’s working.

Minimum Requirements

  • WooCommerce 2.0
  • PHP version 5.3 or greater


Does it work with WooCommerce 2 and WooCommerce 3?

Yes, there are compatibility code written which detects what’s available and then does the right thing. Testing with WooCommerce 2 has not been extensive so if you find issues, please contact us and report any bugs. We like to be responsive.

I installed it but it doesn’t seem to do anything?

It doesn’t do anything on its own; it simply updates your page state so that a global variable WCPAYLOAD is set to the current cart state, or order confirmation state. You need to then connect this to your preferred analytics package to add the events as you wish.

Would you add a feature which does X?

Yes, probably. If you don’t ask you don’t get.

I notice you don’t have any advertising or anything, what’s that about?

No one actually asks this question, but I found the other plugins out there which have advertising and “Pro” upgrade plans to be annoying. So I wrote this. Enjoy.


There are no reviews for this plugin.

Contributors & Developers

“Conversion Tracking for WooCommerce” is open source software. The following people have contributed to this plugin.



Version 1.0.2 (27-July-2018)

  • Version bump didn’t seem to take, so trying again with new version number.

Version 1.0.1 (25-July-2018)

  • Fixed issue with customer value not being populated for guest orders. Updated readme.txt to fix layout issue.

Version 1.0.0 (10-July-2018)

  • Initial release