This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.



This plugin allows one to enable behavioral targeting on his/her WordPress
site. Its main goal is to simplify the BTBuckets’ installation process, by
automagically fetching and installing the javascript tag required to use
the service.

After installing, activating the plugin and installing your API key, go to and create the rules, buckets and targets – they’ll
come to life on your blog, without touching a single line of wordpress code,
nor from it’s templates.

More info on:

BTBuckets plugin for WordPress

Author: Arnaldo M Pereira – BTBuckets
Requires at least: 2.7


If you want to contribute to this plugin, you might send me patches, or
even fork the project and go your own. We surely prefer to interact with
anyone who’s using the plugin and, even better, extending it.

Please, let me know your thoughts and send me patches!

Basic concepts

  • Bucket: a container that lies on, with a set of users and a
    set of rules. Think of it as a profile.
  • Target: the action to take when the user is in a bucket. Valid examples
    are: popup a message, insert code into a div, etc.


  • List registered buckets.

    This basically requires fetching and presenting the bucket list from’s services.

  • Wizards to create target codes.

    Target codes can run by themselves, on the website, without interaction
    with That being said, any javascript code that takes an
    action on profiled (bucketed) users, might be created right from within
    the wordpress instance.

    We have to collect what targets users wants more to define a priority
    list for the wizards, but we could start by creating a shadowbox popup,
    or embed video support.

Contributors & Developers

“BTBuckets” is open source software. The following people have contributed to this plugin.

Translate “BTBuckets” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


  • 2010/03/05 – initial release.