Description
BT Visitor Insights is a privacy-friendly, self-hosted analytics plugin. Everything stays on your server — no Google Analytics, no third-party tracking scripts, no data sent to any external analytics platform.
Activate it and your dashboard starts filling with real visitor data: where they’re from, what pages they viewed, what device they’re on, and how long they’ve been around.
Why use it?
- No third-party tracking. All visitor data stays in your WordPress database.
- Zero configuration. Activate the plugin and data starts collecting immediately.
- Lightweight. No bulky frontend tracking script — tracking happens server-side, so it works alongside any caching plugin.
- Real-time. See who’s on your site right now (last 15 minutes).
- Respectful. Honors the Do Not Track browser header and skips logged-in administrators.
Features
- Real-time active-visitor count
- IP geolocation — city, region, country, country flag
- Page view tracking with titles and referrers
- Device detection — desktop, mobile, tablet
- Browser and operating system breakdown
- Top pages, top referrers, top countries
- 30-day visual bar chart
- Per-visitor history — click any IP to see every page they viewed
- Date-range filters — today, 7 days, 30 days, 90 days, all time
- Auto-cleanup — old data is purged based on your configurable retention period (default 90 days)
- IP exclusion list and IP anonymization (in Settings)
- CSV export of visitors and page views
- Dashboard widget on the WP admin home screen
- Admin bar badge with live visitor count
- Skips bots, crawlers, and logged-in admins
- Respects the Do Not Track header
Pro version
A Pro version adds:
- Email digests — daily or weekly HTML report with stats, top pages, and trend comparisons
- Traffic-spike alerts — get an email when page views exceed your normal baseline
- Geo-blocking — block or redirect visitors from specific countries
- Scheduled CSV exports — weekly or monthly automated email exports
- Goals & conversions — track URL-based goals and unique converters
- REST API access — query stats, visitors, and page views via /wp-json/btvi/v1/
- Multi-site rollup — aggregate stats from multiple WordPress sites in one dashboard
- White-label dashboard — customize the menu label and page title for client sites
- Unlimited data retention — keep visitor history forever
The Pro version is sold separately and is not required to use this free plugin.
External Services
This plugin uses the ip-api.com geolocation API to look up the city, region, and country for each new visitor IP address. This request is made server-side from your WordPress installation when a visitor is first seen.
- Service: ip-api.com
- What is sent: the visitor’s IP address
- When: once per unique visitor IP, server-side
- Privacy policy: https://ip-api.com/docs/legal
- Terms of service: https://ip-api.com/docs/legal
No data is sent to Boulley Technology or any other third party.
Screenshots
Real-time dashboard with visitor count, top pages, top referrers, top countries, and 30-day chart. 
Per-visitor history — click any IP to see every page that visitor viewed. 
Settings page — data retention, IP exclusion, IP anonymization, CSV export. 
Dashboard widget on the WordPress admin home screen.
Installation
- From your WordPress admin, go to Plugins > Add New.
- Search for “BT Visitor Insights”.
- Click Install Now, then Activate.
- A new Visitor Insights menu appears in your admin sidebar — click it to view your dashboard.
- Data starts collecting on the next non-admin page view.
Or install manually:
- Download the plugin ZIP.
- Go to Plugins > Add New > Upload Plugin and upload the ZIP.
- Activate the plugin.
FAQ
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Does this use Google Analytics or any third-party tracking scripts?
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No. BT Visitor Insights is fully self-hosted. No tracking scripts are added to your frontend and no analytics data is sent to any third-party platform.
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What data is collected?
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Visitor IP address, page URL, page title, referrer, browser, operating system, and device type. All data is stored in your own WordPress database.
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Does it work with caching plugins?
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Yes. Tracking is handled server-side rather than via a frontend JavaScript snippet, so it works alongside most caching plugins (WP Rocket, W3 Total Cache, LiteSpeed Cache, etc.).
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Does it comply with GDPR?
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The plugin respects the Do Not Track browser header and skips logged-in administrators. Visitor IPs can be optionally anonymized via the Settings page. You are still responsible for disclosing any visitor tracking in your site’s privacy policy.
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How do I exclude my own visits?
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Go to Visitor Insights > Settings and add your IP address to the exclusion list. Logged-in administrators are also skipped automatically.
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How long is data retained?
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90 days by default. You can change the retention period in Settings (0 = unlimited, or 1–3650 days). Old data is purged automatically by a daily cron job.
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Can I delete all collected data?
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Yes. Go to Visitor Insights > Settings and use the “Clear All Data” button under Danger Zone.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“BT Visitor Insights” is open source software. The following people have contributed to this plugin.
Contributors
Translate “BT Visitor Insights” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.1
- Switched geolocation API from ipwho.is to ip-api.com for reliable legal documentation compliance.
1.0.0
- Initial release on WordPress.org.
- Real-time visitor count.
- IP geolocation via ipwho.is (city, region, country) over HTTPS.
- Page view tracking with titles and referrers.
- Device, browser, and OS detection.
- Top pages, referrers, and countries.
- 30-day bar chart.
- Per-visitor page history.
- Date-range filters.
- Configurable data retention with daily auto-cleanup.
- IP exclusion list and IP anonymization.
- CSV export.
- Dashboard widget and admin bar badge.
- Respects Do Not Track and skips logged-in admins.