BetterLinks – Shorten, Track and Manage any URL


Want to make your brand standout? BetterLinks brings you the chance to easily create, shorten and manage any URL to help you cross-promote your brands & products. With its aesthetic User Interface, you can shorten anything without breaking any sweat and track & collect analytics reports to run successful campaigns easily.

Perks of Using BetterLinks πŸ”₯

  • Easy-to-use & Simple Link Shortener
  • Create attractive looking links instantly
  • Safe Redirection URLs
  • Analyze and Track your marketing campaigns from one place
  • Optimized queries to reduce load time & make faster
  • Power up your affiliate marketing level
  • UTM Builder to evaluate marketing campaigns
  • Instant Gutenberg Redirect to manage links from Gutenberg Editor
  • Bot Blocker to prevent bot traffic
  • Indiviual Analytics for better insights [PRO]
  • User Role Management [PRO]
  • Set Link Expiration date & control where users will be redirected [PRO]
  • Integration with Google Analytics [PRO]
  • Dynamic Redirects with Split Testing [PRO]
  • HTTPS Redirection [PRO]

Simple & Fast Link Shortener πŸŽ‰

✨ Aesthetic Drag & Drop UI: Create & manage any links with just a couple of clicks. Manage everything from creating, editing, configurations & all from just one place

πŸ’« One-Click Share: Copy your shortened URL right from the dashboard and share it instantly

βš™οΈ Easy Configuration: Easily setup your Link Redirects (301, 302 and 307) and all your Link options

πŸ’ͺ Fast Response: Less Database queries resulting in faster response time

πŸ”ƒ Simple Migration: Migrate from Third-party Plugins such as PrettyLinks with one-click

Easily Analyze and Track Your Cloaked Links πŸ“ˆ

πŸ“ˆ Real Time Analytics: Generate real-time analytics data and easily evaluate the performance of your cloaked links with just a glance

πŸ”Ž Examine Click-Through Rate: Examine the performance of your click-through rates of your shortend URLs right from one place

πŸ“Š Generate Reports: Gather analytics reports to evaulate and run successful marketing campaigns

πŸ“… Interactive Calendar to Filter Clicks: Easily Filter your clokaed links based on certain dates from the interactive Calendar

πŸ”— UTM Builder to Track Campaigns: Add Campaign Parameters to track your marketing campaigns


If you like BetterLinks, then consider checking out our other WordPress Plugins:

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πŸ—’οΈ BetterDocs – Best Documentation & Knowledge Base Plugin for WordPress, whcih also reduce your manual support request.

πŸ“„ EmbedPress: EmbedPress lets you embed videos, images, posts, audio, maps and upload PDF, DOC, PPT & all other types of content into your WordPress site with one-click and showcase it beautifully for the visitors.

⏰ WP Scheduled Posts – Complete solution for WordPress Post Scheduling to manage schedules through an editorial calendar & Social Share.

☁ Templately: Free templates library for Elementor & Gutenberg along with the cloud collaboration for WordPress

⭐ ReviewX: WooCommerce Product review plugin that allows users to submit product reviews with multiple criteria, photos, video and more

⚑ Flexia: Most lightweight, customizable & multi purpose theme for WordPress

Visit WPDeveloper to learn more about how to do better in WordPress with Help Tutorial, Tips & Tricks.


  • For documentation and tutorials go to our Documentation
  • For video tutorials go to our YouTube Playlist
  • If you have any more questions, visit our support on the Plugin’s Forum
  • For more information about features, FAQs and documentation, check out our website at BetterLinks

πŸ’™ Loved BetterLinks?



Modern Way:

  1. Go to the WordPress Dashboard “Add New Plugin” section.
  2. Search For “BetterLinks”.
  3. Install, then Activate it.
  4. Follow the Documentation

Old Way:

  1. Upload betterlinks to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Follow the Documentation


Does it work with any WordPress theme?

Yes, it will work with any standard WordPress theme.


June 23, 2021
Easy to understand with clear parameters. Very practical.
May 27, 2021
I had been looking for a better alternative to the PrettyLinks plugin for a long time as the free version has been getting buggy day by day and today I found BetterLinks which is a powerful plugin with beautiful UI and far better UX than the PrettyLinks. The best part about this plugin is that it offers one-click links migration from the PrettyLinks which took me less than a minute to migrate all my cloaked links to BetterLinks with Zero-Hassle. Cheers! Wasim from SyncWin
Read all 3 reviews

Contributors & Developers

“BetterLinks – Shorten, Track and Manage any URL” is open source software. The following people have contributed to this plugin.



1.1.8 – 28/07/2021

  • Improved: Coding structure to enhance security
  • Few minor bug fix & improvements

1.1.7 – 08/07/2021

  • Few minor bug fix & improvements

1.1.6 – 06/07/2021

  • Improved: Updated User Interface
  • Few minor bug fix & improvements

1.1.5 – 23/06/2021

  • Removed: PHP session

1.1.4 – 20/06/2021

  • Fixed: Conflict with Gutenberg Editor
  • Few minor bug fix and improvements

1.1.3 – 15/06/2021

  • Added: Instant Gutenberg Redirect option
  • Added: Bot Blocker option
  • Few minor bug fix and improvements

1.1.2 – 07/06/2021

  • Improved: Optimized background process for better performance
  • Few minor bug fix and improvements

1.1.1 – 24/05/2021

  • Fixed: Database migration issue with version update
  • Fixed: BetterLinks Import/Export feature not working properly
  • Few minor bug fix and improvements

1.1.0 – 20/05/2021

  • Added: UTM Builder
  • Few minor bug fix and improvements

1.0.5 – 07/04/2021

  • Fixed: Redirection not working if shortened URL ends with a β€˜/β€˜
  • Few minor bug fix and improvements

1.0.4 – 01/04/2021

  • Fixed: Link categories not updating correctly after deletion
  • Fixed: Parameter forwarding not working
  • Fixed: Link order not showing correctly after migrating from Simple 301 Redirects
  • Improved: URL parsing before redirecting
  • Few minor bug fix and improvements

1.0.3 – 25/03/2021

  • Added: Migration for Simple 301 Redirects plugin
  • Tweaked: UI/UX update
  • Added: Wildcard option
  • Removed: Blank link showing in the Grid view
  • Few minor bug fix and improvements

1.0.2 – 24/02/2021

  • Fixed: Analytics not showing instantly after regenerating stats
  • Fixed: Clicks count not working
  • Fixed: Most Recent click data not showing at the top in Analytics
  • Improved: Overall UI/UX
  • Improved: Migration from Pretty Links
  • Few minor bug fix and improvements

1.0.1 – 15/01/2021

  • Fixed: Migration not working
  • Few minor bug fix and improvements

1.0.0 – 11/01/2021

  • Added: ‘List View’ to manage links
  • Added: ‘Analytics’ Feature
  • Added: Migration from PrettyLinks
  • Added: General Settings panel
  • Improved: optimized code for faster response
  • Few minor bug fix and improvements

0.0.1 – 14/01/2021

  • Initial beta release