Description
Adflipr is a connector plugin that bridges your WordPress/WooCommerce store to Adflipr (hosted SaaS) for email marketing, automation, and commerce data sync. You need an active Adflipr account — nothing is sent to Adflipr until a store administrator connects the integration from the WordPress admin Adflipr screen.
The Adflipr admin screen provides a React store overview (connect, sync status, View App). Suggested Privacy Policy text is registered for the WordPress privacy guide (Settings Privacy) when this plugin is active.
Key Features
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Catalog & order synchronization
- Sync product, coupon, order, and (where available) subscription data to Adflipr
- Webhook-style updates when catalog entities change
- Offline retry queue when Adflipr is temporarily unreachable
-
Checkout & cart automation
- Forward checkout and cart events for flows such as abandoned cart recovery (configured in Adflipr)
- Capture customer email at checkout for recovery workflows
- Support for classic and block checkout where WooCommerce provides hooks
-
Secure connection
- Administrator sign-in from WordPress admin
- Authentication tokens stored in WordPress (
wp_options) and sent over HTTPS - Disconnect from the Adflipr dashboard or local admin actions
-
Admin experience
- React-based admin UI built with
@wordpress/scripts - Connect and open the full Adflipr web application from WordPress
- Admin notices when the store is not connected
- React-based admin UI built with
-
Developer-friendly
- REST endpoints under
/wp-json/adflipr/v1/(includingintegration-healthfor diagnostics) - Human-readable source and build tooling included in the plugin package
- Configurable API base URL via
wp-config.phpor filters
- REST endpoints under
-
WooCommerce integration
- Requires WooCommerce 8.0+
- HPOS (custom order tables) compatibility declared
- Works with WooCommerce products, orders, coupons, and checkout flows
Requirements
- WordPress 6.4 or higher
- WooCommerce 8.0 or higher
- PHP 8.1 or higher
- Active Adflipr account (for meaningful use after connection)
UTM parameter storage on the storefront is disabled by default. A small script runs only when the adflipr_utm_tracking_enabled option is enabled.
External services
This plugin connects to Adflipr services to provide:
- Abandoned cart recovery
- Checkout synchronization
- Email marketing automation
- Campaign and analytics features
The plugin sends store and commerce data to Adflipr, including:
- Store information
- Cart and checkout events
- Order events
- Customer email addresses associated with checkout activity
Data is only transmitted after the merchant connects their Adflipr account from the plugin settings.
Service provider:
https://adflipr.com
Terms of Service:
https://adflipr.com/terms
Privacy Policy:
https://adflipr.com/privacy
Support:
https://adflipr.com/contact-us
Support
For support, visit:
https://adflipr.com/contact-us
Development
The development source code for this plugin is available for review and rebuild.
Human-readable source ships with the plugin (src/, package.json, webpack.config.js). The admin UI is built with @wordpress/scripts; runtime loads hashed files from build/.
GitHub:
https://github.com/devadflipr/adflipr
Build from source (from the plugin directory):
npm installnpm run build
Compiled assets are written to build/ (asset-manifest.json lists entry files). Rebuild after changing src/.
Credits
Developed by Adflipr
Website: https://adflipr.com
License
Adflipr is licensed under the GPLv3 or later.
Privacy Policy
- Sync & webhooks: Product, coupon, order, subscription (if applicable), and related payloads may be sent to Adflipr over HTTPS after you connect.
- Authentication: Login tokens are stored in
wp_optionsafter admin sign-in. - UTM cookies (optional): When
adflipr_utm_tracking_enabledis on,utm_*query keys may be stored in first-party session cookies for attribution. - Disconnect & uninstall: Disconnect clears local tokens; uninstall removes plugin options and attempts to notify Adflipr.
- Third-party processing: Review Adflipr’s privacy policy at https://adflipr.com/privacy for how they process data.
Installation
Automatic Installation
- Log in to your WordPress admin panel
- Navigate to Plugins Add New
- Search for Adflipr
- Click Install Now
- Activate the plugin
Manual Installation
- Download the plugin zip file
- Log in to your WordPress admin panel
- Navigate to Plugins Add New
- Click Upload Plugin
- Choose the zip file and click Install Now
- Activate the plugin
After Installation
- Ensure WooCommerce is installed and active (PHP 8.1+, WordPress 6.4+)
- Open Adflipr in the WordPress admin menu
- Connect your Adflipr account
- Use View App to open the Adflipr web application and configure campaigns and automation
FAQ
-
Do I need WooCommerce?
-
Yes. WooCommerce must be installed and active. This plugin does not provide standalone value without WooCommerce.
-
Do I need an Adflipr account?
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Yes. This is a service integration. Without signing in to Adflipr, sync and automation either do not run or have no destination.
-
What data leaves my site?
-
See External services above and Settings Privacy suggested text when this plugin is active.
-
How do I disconnect?
-
Disconnect from your Adflipr account (App Integrations). Uninstalling removes local options and notifies Adflipr when a token exists.
-
Where can I change the API hostname?
-
Define
ADFLIPR_API_BASE_URLinwp-config.phpor use theadflipr_api_base_urlfilter. SeeREADME.mdin the plugin directory. -
How do I diagnose connection or queue issues?
-
Site administrators can use the Adflipr screen in WordPress admin for connection status. Developers may GET
/wp-json/adflipr/v1/integration-healthwith cookie authentication and theX-WP-Nonceheader (wp_rest). No secrets are returned. -
How do I enable verbose logging?
-
Use
define( 'ADFLIPR_DEBUG', true );inwp-config.php. Logs use the[Adflipr]prefix and avoid tokens or payload bodies. -
How do I rebuild the admin UI from source?
-
Run
npm installandnpm run buildin the plugin directory. See Development.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“Adflipr for WooCommerce” is open source software. The following people have contributed to this plugin.
ContributorsTranslate “Adflipr for WooCommerce” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.20
- Readme and packaging updates for WordPress.org submission.
1.0.17
- Removed PHP Adflipr Health panel (diagnostics remain via REST
integration-healthfor developers).
1.0.12
- WordPress.org review: system fonts, text domain, cookie sanitization, readme and source in distribution zip.
1.0.7
- Admin UI: React overview; disconnect via Adflipr app.
- Integration lifecycle alignment with Adflipr dashboard disconnect and reconnect.
1.0
- Initial public structure: WooCommerce sync and webhooks, retry queue, checkout/cart helpers.

