YOM Analytics – Privacy-First WooCommerce Analytics & Server-Side Tracking

Description

YOM Analytics is the official WordPress plugin for YOM (Your Own Metrics), first-party analytics built by Aapastech. It adds privacy-first page analytics to any WordPress site, and server-side purchase, refund and lead tracking to WooCommerce, so the revenue in your analytics matches the revenue in your orders.

Use it as a privacy-friendly alternative to Google Analytics, or next to it. Connect in one click: no tracking code to paste and no keys to copy.

Why YOM Analytics

• Every order counted once. Purchases and refunds are sent from your server, with the order id as the event id. Retries, status changes and thank-you page reloads never double-count.
• Works when scripts are blocked. Server-side orders and form leads still arrive when a visitor uses an ad blocker or leaves before a page finishes loading.
• Cookieless by default. Without consent, nothing is stored on the visitor’s device. With a WP Consent API banner, YOM follows the visitor’s choice. Global Privacy Control is honoured.
• Consent you can prove. The consent a shopper gave at checkout is stored on the order and sent with the purchase. A missing choice stays “unknown” and is never treated as consent.
• Light and cache-safe. One deferred script of about 13 KB compressed. Nothing shopper-specific is printed into cached pages.
• See AI traffic. Visits from ChatGPT, Perplexity, Claude, Gemini and other AI assistants show up as their own channel in YOM.
• Built for agencies. One YOM organisation can run many client sites, each with its own sub-tenant, client portal and reports.

What it tracks

Any WordPress site. Page views, engagement, errors and Core Web Vitals, with consent from your cookie banner.

Form leads, from your server. Submissions of Contact Form 7, Gravity Forms, WPForms and Fluent Forms are counted as leads, even when the visitor blocks scripts. Only the form and submission ids, the form’s title and the page it was sent from are used. Names, emails, phone numbers and messages are never sent.

WooCommerce stores: revenue that reconciles. Purchases and refunds are sent from your server when an order reaches a status you choose. Shopping events (product views, add to cart, cart, checkout) are tracked in the browser with the same item ids, in the GA4-aligned event taxonomy.

In your YOM dashboard: revenue and conversions by channel and campaign, funnels, attribution, retention, realtime visitors, and a reconciliation report that matches orders to purchase events by order id. YOM can also forward server-side purchases to GA4 and the Meta Conversions API, only with the shopper’s marketing consent.

Learn more at yom.aapastech.com, or read YOM for ecommerce.

Features

• One-click Connect YOM: sign in or create a free YOM account, pick a project, done. No keys to copy.
• Server-side purchase and refund (full and partial) events for WooCommerce, with background retries.
• Server-side generate_lead events from Contact Form 7, Gravity Forms, WPForms and Fluent Forms (each only when that plugin is active).
• Browser events in the GA4-aligned taxonomy: page_view, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, purchase.
• Campaign attribution for server-side orders from WooCommerce’s own order attribution.
• WP Consent API support, Global Privacy Control, a cookieless default.
• Settings page health: connection state, last event, last error, events not sent and why.
• HPOS and cart/checkout blocks compatible. Agency and platform projects: optional sub-tenant id.

External services

This plugin connects to YOM, a service operated by AapasTech Private Limited. Nothing is sent until a site administrator connects YOM.

• YOM ingest (ingest.yourownmetrics.aapastech.com).
  • From visitors’ browsers, on each page: the page path (never its query string), the referring site, campaign (UTM) tags, device type, the visitor’s consent state and, on WooCommerce pages, the products viewed or added to the cart.
  • From your server: WooCommerce purchases and refunds (order id, totals, currency, coupon codes, products, landing page, campaign, consent captured at checkout, the browser’s user agent and the order’s country), and form leads (form id, submission id, form title, page, consent).
  • Never sent: names, email addresses, phone numbers, postal addresses, IP addresses, form fields.
• YOM SDK (yom.aapastech.com): the YOM tracking script is loaded from YOM’s own host on your pages. Its source is published on npm as @yourownmetric/sdk (MIT).
• YOM Connect (yom.aapastech.com and api.yourownmetrics.aapastech.com): when you click Connect YOM, you are sent to YOM to sign in and approve, and the plugin receives this site’s keys. Disconnecting or deleting the plugin revokes them.

Terms of service: https://yom.aapastech.com/terms. Privacy policy: https://yom.aapastech.com/privacy