Coupon ROI Tracker for WooCommerce

Description

Every WooCommerce store can see how many times a coupon was used and how
much discount was given. What none of the built in reports tell you is
whether the coupon actually caused the sale.

Coupon ROI Tracker answers the one question that matters:

“Did SAVE10 bring in new customers, or did I just hand money back to
people who were already going to buy?”

How it works

When an order is completed, the plugin checks whether this is the
customer’s first ever order. First-time buyers are attributed to the
coupon the discount they received is the acquisition cost. Repeat
buyers who used a coupon are flagged as “wasteful spend” because they
would likely have purchased at full price.

What you get

• True ROI % per coupon (new customer revenue vs total discount cost)
• New customer acquisition rate per coupon
• Wasteful discount amount (money spent on repeat buyers)
• Plain-English verdict: Profitable / Break Even / Wasteful
• Date-range filtering
• CSV export for spreadsheet analysis