Showcase » Qualtrics
Qualtrics.com is an example of an enterprise-level software company with a clean, modern, and well-designed site showing that companies of all sizes can creatively use WordPress.
Qualtrics’ range of products includes tools for market research, customer experience, employee experience, brand management, and product development, but their website is more than just a sales and marketing website. Qualtrics endeavors to be a thought leader in their space with an array of resources like original research on Experience Management and Employee Management.
The website UX understands its target audience of company decision-makers who are looking to understand the Qualtrics product offering and competitive advantages. That’s delivered to them through an easy-to-consume homepage that explains the value proposition as well as offers an intuitive navigation section. The site employs some of the standard formats software shoppers come to expect, so visitors aren’t hunting to find the most relevant information.
With such a broad selection of products and solutions that will likely continue to scale, Qualtrics has created a home on the web powered on the WordPress platform—the CMS that will grow as much as any company needs it to—so that more businesses can improve their customer and employee experiences and make data-driven decisions based on powerful insights and feedback tools.