Lets you use Google Analytics to track your WordPress site statistics
WP Google Analytics has a config page under the settings tab in the admin area of your site. You can paste your tracking code from Google into the textarea on this page.
WP Google Analytics used to help you track site searches before Google Analytics started doing this natively. While we still support tracking searches for backwards compatibility, this feature has been deprecated and will eventually be removed. To track searches in Google Analytics follow this Google support article. WordPress uses 's' as the query parameter.
All the built-in tokens are described on the settings page. You can also add your own using the 'wga_tokens' filter.
Absolutely, however in order to get a better idea of what is going on with your site, it is often nice to have your own activities ignored, track 404s, searches and even where users go when they leave your site. WP Google Analytics lets you easily do all these things.